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Sports and Energy Drinks in Portugal

  • June 2014
  • -
  • Euromonitor International
  • -
  • 36 pages

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Regardless of the very high popularity of sports and energy drinks in Portugal, in recent years the category has been forced to adapt to the volatile economic situation which has plagued the majority of Portuguese families for some years. The consumption of non-essential products has been relegated to secondary importance as life’s necessities have been prioritised and this led to sports and energy drinks declining by 5% in off-trade volume and by10% in on-trade volume during 2013.

Euromonitor International’s Sports and Energy Drinks in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports and Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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