Breakfast Cereals in the United States

Breakfast Cereals in the United States

Datamonitor's Breakfast Cereals in the United States industry profile is an essential resource for top-level data and analysis covering the breakfast cereals industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.

Scope

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and leading companies

* Includes a five-year forecast of the industry

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Market shares are covered by manufacturer and/or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition - The breakfast cereal market consists of hot breakfast cereal and ready-to-eat breakfast cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.

For the purpose of this report, the European market is deemed to consist of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific consists of Australia, China, India, Japan, Singapore and South Korea and Taiwan.

The Americas consists of the US, Canada, Brazil and Mexico.

The global market consists of Europe, Asia-Pacific and the Americas.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Competitive Landscape 14
CHAPTER 8 Leading Companies 15
8.1 Kellogg Company 15
8.2 General Mills, Inc. 15
8.3 Kraft Foods, Inc. 15
CHAPTER 9 Distribution 16

CHAPTER 10 Market Forecasts 17
10.1 Market Value Forecast 17
10.2 Market Volume Forecast 18
CHAPTER 11 Macroeconomic Indicators 19
CHAPTER 12 Further Reading 20
12.1 Sources 20
12.2 Related Datamonitor Research 20

LIST OF TABLES
Table 1: United States Breakfast Cereals Market Value: $ billion, 2002-2006 9
Table 2: United States Breakfast Cereals Market Volume: Kg million, 2002-2006 10
Table 3: United States Breakfast Cereals Market Segmentation I: % Share,
by Value, 2006 11
Table 4: United States Breakfast Cereals Market Segmentation II: % Share,
by Value, 2006 12
Table 5: United States Breakfast Cereals Market Share: % Share, by Value, 2004 13
Table 6: United States Breakfast Cereals Distribution: % Share, by Value, 2004 16
Table 7: United States Breakfast Cereals Market Value Forecast: $ billion, 2006-2011 17
Table 8: United States Breakfast Cereals Market Volume Forecast: Kg million,
2006-2011 18
Table 9: United States Size of Population (million) , 2002-2006 19
Table 10: United States GDP (1995=100), 2002-2006 19
Table 11: United States Inflation, 2002-2006 19