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Tea in Brazil

  • January 2017
  • -
  • Euromonitor International
  • -
  • 23 pages

Summary

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As the movement of pursuing a healthier lifestyle seems to be resilient to economic crisis – especially among higher-income consumers – sales of tea continue to grow. Tea registered an increase of 5% in retail volume sales terms, reaching 4,000 tonnes in 2016. Despite the cultural aspect that Brazilians, in general, do not have the habit of drinking tea, particularly if compared to other hot drinks like coffee, for example, it seems that these products are slightly gaining consumers’ interest. C...

Euromonitor International’s Tea in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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