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Vacuum Cleaners in Austria

  • February 2016
  • -
  • Euromonitor International
  • -
  • 37 pages

Vacuum cleaners continued to meet with keen consumer interest in 2015 and the category performed strongly in both volume and current value terms. The main driver of growth in vacuum cleaners during the year was the rising hygiene standards of Austrian consumers, especially in light of the cocooning trend. With many Austrians worried about their financial outlook, there is a growing preference for investing in the creation of a clean, aesthetically pleasing and comfortable home instead of...

Euromonitor International's Vacuum Cleaners in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vacuum Cleaners in Austria
VACUUM CLEANERS IN AUSTRIA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vacuum Cleaners by Category: Volume 2010-2015
Table 2 Sales of Vacuum Cleaners by Category: Value 2010-2015
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2010-2015
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2011-2015
Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2012-2015
Table 7 Forecast Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 8 Forecast Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 9 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 10 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Executive Summary
Another Strong Year for Sales of Consumer Appliances
Innovations Focus on Smart Features
Premium Multinational Players Lead A Fragmented Market
Store-based Retailing Remains the Preferred Distribution Channel for Austrian Consumers
Cocooning Trend Expected To Drive Keener Interest in Consumer Appliances
Key Trends and Developments
Environmental Preservation Remains A Core Topic With Regards To Consumer Appliances
Distribution Sees Little Change As Store-based Retailing Remains the Predominant Channel
Sluggish Economic Performance Results in Higher Levels of Cocooning
Health and Wellness Trend Shapes Demand for Consumer Appliances
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 12 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 14 Sales of Consumer Appliances by Category: Value 2010-2015
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 21 Sales of Small Appliances by Category: Volume 2010-2015
Table 22 Sales of Small Appliances by Category: Value 2010-2015
Table 23 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 24 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 26 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 27 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 28 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 29 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 30 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 32 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 39 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 40 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Sources
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