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Vacuum Cleaners in Austria

  • January 2017
  • -
  • Euromonitor International
  • -
  • 37 pages

Despite being a relatively traditional category in the highly dynamic area of small appliances, vacuum cleaners continues to record above-average volume and current value growth rates in 2016. Value growth in vacuum cleaners is to a substantial extent being driven by higher volume growth. The pace of product innovation – which remains one of the highest across consumer appliances in Austria – means that consumers are being encouraged to replace their current vacuum cleaners with newer, more tech...

Euromonitor International’s Vacuum Cleaners in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vacuum Cleaners in Austria
VACUUM CLEANERS IN AUSTRIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vacuum Cleaners by Category: Volume 2011-2016
Table 2 Sales of Vacuum Cleaners by Category: Value 2011-2016
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2011-2016
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2012-2016
Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2013-2016
Table 7 Distribution of Vacuum Cleaners by Format: % Volume 2011-2016
Table 8 Forecast Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 9 Forecast Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 10 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Executive Summary
Third Consecutive Year of Strong Volume Growth in Consumer Appliances
Divergent Unit Price Developments in Small and Major Appliances
Fragmented Industry Dominated by Large Multinational Players
Electronics and Appliance Specialist Retailers Remains the Preferred Channel
Weaker Growth Outlook Due To Domestic Economic Uncertainty
Key Trends and Developments
Specialist Retailers Remain on Top Despite Growing Prominence of Internet Channel
Retailing Malaise Expected To Also Impact Demand for Consumer Appliances
Expansion of Consumer Credit Financing Boosts Volume Sales
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016
Table 13 Replacement Cycles of Consumer Appliances by Category 2011-2016
Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2011-2016
Table 17 Sales of Consumer Appliances by Category: Value 2011-2016
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016
Table 24 Sales of Small Appliances by Category: Volume 2011-2016
Table 25 Sales of Small Appliances by Category: Value 2011-2016
Table 26 Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 27 Sales of Small Appliances by Category: % Value Growth 2011-2016
Table 28 NBO Company Shares of Major Appliances: % Volume 2012-2016
Table 29 LBN Brand Shares of Major Appliances: % Volume 2013-2016
Table 30 NBO Company Shares of Small Appliances: % Volume 2012-2016
Table 31 LBN Brand Shares of Small Appliances: % Volume 2013-2016
Table 32 Distribution of Major Appliances by Format: % Volume 2011-2016
Table 33 Distribution of Small Appliances by Format: % Volume 2011-2016
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2016-2021
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 42 Forecast Sales of Small Appliances by Category: Volume 2016-2021
Table 43 Forecast Sales of Small Appliances by Category: Value 2016-2021
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021
Sources
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