Wine Market Overview in Egypt

  • February 2011
  • -
  • Euromonitor International

Wine sales have been growing rapidly over the past few years, remaining the fastest-growing of the main areas within the alcoholic drinks industry for yet another consecutive year in 2010. Competition has been rapidly increasing with new packaging, new products and a rise d awareness of wine in the Egyptian culture.

Euromonitor International's Wine in Egypt report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they legislative, distribution or pricing issues. Projections to 2015 illustrate how the industry is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Wine industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Wine in Egypt

February 2011
List of Contents and Tables
Executive Summary
Alcoholic Drinks Sales Continue To Witness Healthy Growth
Black Industry Hinders Potential Sales
Al Ahram Beverages Continues To Dominate Sales
On-trade Value Sales Remain More Popular
Forecast Performance Expected To Remain Healthy
Key Trends and Developments
Black Industry Sales Continue To Hinder Sales
Negative Image of Alcohol Still Hinders Sales
Political Instability Leaves Future of Industry Unstable
Advertising Increases Throughout Egypt
Key New Product Launches
Summary 1 Key New Product Developments from 2009 to 2010
Specialist Retailers
Summary 2 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Data table 1 Number of On-trade Establishments by Type from 2004 to 2009
Taxation and Duty Levies
Data table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Data table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Segment 2010
Data table 4 Selling Margin of a Typical Domestically-produced Beer Brand 2010 - Fayrouz
Data table 5 Selling Margin of a Typical Wine Brand 2010 - Omar Khayyam
Data table 6 Selling Margin of a Typical Spirits Brand 2010 - Johnnie Walker
Operating Environment
Contraband/parallel Trade
Market Indicators
Data table 7 Retail Consumer Expenditure on Alcoholic Drinks from 2005 to 2010
Market Data
Data table 8 Sales of Alcoholic Drinks by Segment : Total Volume from 2005 to 2010
Data table 9 Sales of Alcoholic Drinks by Segment : Total Value from 2005 to 2010
Data table 10 Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2005 to 2010
Data table 11 Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2005 to 2010
Data table 12 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Volume 2010
Data table 13 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Value 2010
Data table 14 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Volume 2010
Data table 15 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Value 2010
Data table 16 Market Shares of Alcoholic Drinks by Global Brand Owner from 2006 to 2010
Data table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis from 2005 to 2010
Data table 18 Off-trade Sales of Alcoholic Drinks by Segment and Distribution Format: % Volume Analysis 2010
Data table 19 Projection Sales of Alcoholic Drinks by Segment : Total Volume from 2010 to 2015
Data table 20 Projection Sales of Alcoholic Drinks by Segment : Total Value from 2010 to 2015
Data table 21 Projection Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2010 to 2015
Data table 22 Projection Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2010 to 2015
Definitions
Summary 3 Research Sources
Al Ahram Beverages Co (abc)
Strategic Direction
Key Facts
Summary 4 Al Ahram Beverages Co (ABC): Key Facts
Summary 5 Al Ahram Beverages Co (ABC): Operational Indicators
Company Background
Production
Summary 6 Al Ahram Beverages Co (ABC): Production Statistics 2010
Competitive Positioning
Summary 7 Al Ahram Beverages Co (ABC): Competitive Position 2010
Cheers
Strategic Direction
Key Facts
Summary 8 Cheers: Key Facts
Company Background
Summary 9 Leading Specialist Retailers 2010
Competitive Positioning
Drinkies
Strategic Direction
Key Facts
Summary 10 Drinkie's: Key Facts
Company Background
Summary 11 Leading Specialist Retailers 2010
Competitive Positioning
Egyptian International Beverage Co
Strategic Direction
Key Facts
Summary 12 Egyptian International Beverage Co: Key Facts
Summary 13 Egyptian International Beverage Co: Operational Indicators
Company Background
Production
Summary 14 Egyptian International Beverage Co: Production Statistics 2010
Competitive Positioning
Summary 15 Egyptian International Beverage Co: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Data table 23 Sales of Wine by Segment : Total Volume from 2005 to 2010
Data table 24 Sales of Wine by Segment : Total Value from 2005 to 2010
Data table 25 Sales of Wine by Segment : % Total Volume Growth from 2005 to 2010
Data table 26 Sales of Wine by Segment : % Total Value Growth from 2005 to 2010
Data table 27 Sales of Wine by On-trade vs Off-trade Split: Volume from 2005 to 2010
Data table 28 Sales of Wine by On-trade vs Off-trade Split: Value from 2005 to 2010
Data table 29 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth from 2005 to 2010
Data table 30 Sales of Wine by On-trade vs Off-trade Split: % Value Growth from 2005 to 2010
Data table 31 Volume Sales of Still Red Wine by Price Segment from 2005 to 2010
Data table 32 Volume Sales of Still White Wine by Price Segment from 2005 to 2010
Data table 33 Volume Sales of Still Rose Wine by Price Segment from 2005 to 2010
Data table 34 Volume Sales of Other Sparkling Wine by Price Segment from 2005 to 2010
Data table 35 Sales of Still Red Wine by Grape/Varietal Type from 2005 to 2010
Data table 36 Sales of Still White Wine by Grape/Varietal Type from 2005 to 2010
Data table 37 Sales of Still Rose Wine by Grape/Varietal Type from 2005 to 2010
Data table 38 Sales of Still Red Wine by Quality Classification from 2005 to 2010
Data table 39 Sales of Still White Wine by Quality Classification from 2005 to 2010
Data table 40 Sales of Still Rose Wine by Quality Classification from 2005 to 2010
Data table 41 Market Shares of Still Light Grape Wine by National Brand Owner from 2006 to 2010
Data table 42 Market Shares of Still Light Grape Wine by Global Brand Owner from 2006 to 2010
Data table 43 Brand Shares of Still Light Grape Wine from 2007 to 2010
Data table 44 Market Shares of Champagne by National Brand Owner from 2006 to 2010
Data table 45 Market Shares of Champagne by Global Brand Owner from 2006 to 2010
Data table 47 Market Shares of Other Sparkling Wine by National Brand Owner from 2006 to 2010
Data table 48 Market Shares of Other Sparkling Wine by Global Brand Owner from 2006 to 2010
Data table 49 Brand Shares of Other Sparkling Wine from 2007 to 2010
Data table 50 Market Shares of Fortified Wine and Vermouth by National Brand Owner from 2006 to 2010
Data table 51 Market Shares of Fortified Wine and Vermouth by Global Brand Owner from 2006 to 2010
Data table 52 Brand Shares of Fortified Wine and Vermouth from 2007 to 2010
Data table 53 Projection Sales of Wine by Segment : Total Volume from 2010 to 2015
Data table 54 Projection Sales of Wine by Segment : Total Value from 2010 to 2015
Data table 55 Projection Sales of Wine by Segment : % Total Volume Growth from 2010 to 2015
Data table 56 Projection Sales of Wine by Segment : % Total Value Growth from 2010 to 2015

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