Wine Market Overview in Egypt

Wine in Egypt
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Alcoholic Drinks Sales Continue To Witness Healthy Growth
Black Market Hinders Potential Sales
Al Ahram Beverages Continues To Dominate Sales
On-trade Value Sales Remain More Popular
Forecast Performance Expected To Remain Healthy
Key Trends and Developments
Black Market Sales Continue To Hinder Sales
Negative Image of Alcohol Still Hinders Sales
Political Instability Leaves Future of Market Unstable
Advertising Increases Throughout Egypt
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Summary 2 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2004-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Sector 2010
Table 4 Selling Margin of a Typical Domestically-produced Beer Brand 2010 - Fayrouz
Table 5 Selling Margin of a Typical Wine Brand 2010 - Omar Khayyam
Table 6 Selling Margin of a Typical Spirits Brand 2010 - Johnnie Walker
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Summary 3 Research Sources
Al Ahram Beverages Co (abc)
Strategic Direction
Key Facts
Summary 4 Al Ahram Beverages Co (ABC): Key Facts
Summary 5 Al Ahram Beverages Co (ABC): Operational Indicators
Company Background
Production
Summary 6 Al Ahram Beverages Co (ABC): Production Statistics 2010
Competitive Positioning
Summary 7 Al Ahram Beverages Co (ABC): Competitive Position 2010
Cheers
Strategic Direction
Key Facts
Summary 8 Cheers: Key Facts
Company Background
Summary 9 Leading Specialist Retailers 2010
Competitive Positioning
Drinkies
Strategic Direction
Key Facts
Summary 10 Drinkie's: Key Facts
Company Background
Summary 11 Leading Specialist Retailers 2010
Competitive Positioning
Egyptian International Beverage Co
Strategic Direction
Key Facts
Summary 12 Egyptian International Beverage Co: Key Facts
Summary 13 Egyptian International Beverage Co: Operational Indicators
Company Background
Production
Summary 14 Egyptian International Beverage Co: Production Statistics 2010
Competitive Positioning
Summary 15 Egyptian International Beverage Co: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Wine by Category: Total Volume 2005-2010
Table 24 Sales of Wine by Category: Total Value 2005-2010
Table 25 Sales of Wine by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Wine by Category: % Total Value Growth 2005-2010
Table 27 Sales of Wine by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Wine by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Volume Sales of Still Red Wine by Price Segment 2005-2010
Table 32 Volume Sales of Still White Wine by Price Segment 2005-2010
Table 33 Volume Sales of Still Rosé Wine by Price Segment 2005-2010
Table 34 Volume Sales of Other Sparkling Wine by Price Segment 2005-2010
Table 35 Sales of Still Red Wine by Grape/Varietal Type 2005-2010
Table 36 Sales of Still White Wine by Grape/Varietal Type 2005-2010
Table 37 Sales of Still Rosé Wine by Grape/Varietal Type 2005-2010
Table 38 Sales of Still Red Wine by Quality Classification 2005-2010
Table 39 Sales of Still White Wine by Quality Classification 2005-2010
Table 40 Sales of Still Rosé Wine by Quality Classification 2005-2010
Table 41 Company Shares of Still Light Grape Wine by National Brand Owner 2006-2010
Table 42 Company Shares of Still Light Grape Wine by Global Brand Owner 2006-2010
Table 43 Brand Shares of Still Light Grape Wine 2007-2010
Table 44 Company Shares of Champagne by National Brand Owner 2006-2010
Table 45 Company Shares of Champagne by Global Brand Owner 2006-2010
Table 47 Company Shares of Other Sparkling Wine by National Brand Owner 2006-2010
Table 48 Company Shares of Other Sparkling Wine by Global Brand Owner 2006-2010
Table 49 Brand Shares of Other Sparkling Wine 2007-2010
Table 50 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2006-2010
Table 51 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2006-2010
Table 52 Brand Shares of Fortified Wine and Vermouth 2007-2010
Table 53 Forecast Sales of Wine by Category: Total Volume 2010-2015
Table 54 Forecast Sales of Wine by Category: Total Value 2010-2015
Table 55 Forecast Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 56 Forecast Sales of Wine by Category: % Total Value Growth 2010-2015

Wine in Egypt