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  3. > Alcoholic Drink Market Trends
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Spirits in Serbia

  • August 2015
  • -
  • Euromonitor International
  • -
  • 31 pages

In August 2014, the Serbian parliament adopted the New Law on Electronic Media, which lifts the ban on TV advertising for spirits. The previous law only allowed TV advertisements for beer and wine products, while the new law removes this restriction but defines other constraints. Namely, the new law says that TV advertisements for any alcoholic drinks cannot address minors and must not encourage excessive drinking. Furthermore, it bans connecting alcohol intake with operating motor vehicles,...

Euromonitor International's Spirits in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spirits in Serbia
SPIRITS IN SERBIA
Euromonitor International
August 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2009-2014
Table 2 Sales of Spirits by Category: Total Value 2009-2014
Table 3 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 10 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 11 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 12 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 13 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 14 Exports of Spirits by Country of Destination: Total Volume 2008-2013
Table 15 Exports of Spirits by Country of Destination: Total Value 2008-2013
Table 16 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 17 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 18 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 19 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 20 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 21 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 22 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 23 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 24 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Rubin Ad in Alcoholic Drinks (serbia)
Strategic Direction
Key Facts
Summary 1 Rubin AD: Key Facts
Summary 2 Rubin AD: Operational Indicators
Competitive Positioning
Summary 3 Rubin AD: Competitive Position 2014
Executive Summary
Beer Declines in 2014, While Other Categories Grow
New Law on Electronic Media Makes the Advertising of Spirits on TV Possible Again
Leading Two Companies Lose Share in 2014
Independent Small Grocers Still the Largest Channel, But Losing Share
Better Performance Ahead
Market Background
Legislation
Summary 4 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 25 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 26 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 27 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 28 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 29 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 30 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 31 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 32 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
Summary 5 Key New Product Developments 2014
Market Indicators
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 44 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2014
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 6 Research Sources












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Related Market Segments :

Alcoholic Drink
Spirits

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