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Sports and Energy Drinks in Iran

  • April 2014
  • 22 pages
  • Euromonitor International
Report ID: 455238

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Sports and energy drinks still have a very low base in Iran and consumer awareness of these products is very low. This low base was the main driver of healthy growth during the review period and energy drinks became visible in many small groceries. However, 2013 was a very tough year for this category due to the high inflation rate and sudden devaluation of the national currency. Consumers faced a significant unit price increase which really affected demand. In addition, smuggling and...

Euromonitor International's Sports and Energy Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Sports and Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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ref:plp2014

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