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Market Research and Statistical Services in Australia - Industry Market Research Report

  • December 2016
  • -
  • Ibisworld
  • -
  • 32 pages

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Highly marketable: Increased funding for the 2016 Census has led to current year revenue growth



Abstract

Market Research and Statistical Services in Australia

Market research and statistical consulting companies conduct public opinion polls, and carry out qualitative and quantitative research on behalf of clients. This involves the gathering, tabulating and presenting of marketing and opinion information and data. The information gathered is usually for the purposes of understanding the opinions, needs and wants of particular demographics or targeted consumer groups. The industry includes private firms and government bodies.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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