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Public Relations Services in Australia - Industry Market Research Report

  • December 2016
  • -
  • Ibisworld
  • -
  • 31 pages

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Good relations: Line between PR and advertising blurs, boosting industry revenue growth

Abstract

Public Relations Services in Australia

Public relations agencies manage communication between an organisation and its public and stakeholders to promote favourable relationships and portray a desired image. This includes communication with the general public, employees, investors, customers, analysts, governments and other related parties. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



Related Reports

Market Research and Statistical Services in Australia

Management Consulting in Australia

Advertising Agencies in Australia

Media Buying Agencies in Australia



International Reports

Global Public Relations Agencies

Public Relations Firms in the US

Market Research in China

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