Household Products in Sweden

Household Products in Sweden

Datamonitor's Household Products in Sweden industry profile is an essential resource for top-level data and analysis covering the household products industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.

Scope

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and leading companies

* Includes a five-year forecast of the industry

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Market shares are covered by manufacturer and/or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition - The household products market consists of the total revenues generated through the sale of air fresheners, bleach, dishwashing products, furniture polish, general purpose cleaners, insecticides, scouring products, textile washing products and toilet care products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.

For the purposes of this report, Europe is deemed to consist of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Competitive Landscape 13
CHAPTER 7 Leading Companies 14
7.1 Unilever 14
7.2 Procter & Gamble Company, The 14
7.3 Colgate-Palmolive Company 14
CHAPTER 8 Distribution 15
CHAPTER 9 Market Forecasts 16
9.1 Market Value Forecast 16
CHAPTER 10 Macroeconomic Indicators 17
CHAPTER 11 Further Reading 18
11.1 Sources 18
11.2 Related Datamonitor Research 18

LIST OF TABLES
Table 1: Sweden Household Products Market Value: $ million, 2002-2006 9
Table 2: Sweden Household Products Market Segmentation I: % Share, by Value, 2006 10
Table 3: Sweden Household Products Market Segmentation II: % Share, by Value, 2006 11
Table 4: Sweden Household Products Market Share: % Share, by Value, 2004 12
Table 5: Sweden Household Products Distribution: % Share, by Value, 2004 15
Table 6: Sweden Household Products Market Value Forecast: $ million, 2006-2011 16
Table 7: Sweden Size of Population (million) , 2002-2006 17
Table 8: Sweden GDP (1995=100), 2002-2006 17
Table 9: Sweden Exchange Rate, 2002 17