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Fine Wines/Champagne and Spirits in China

  • November 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Summary

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The curb on conspicuous consumption by the central government since 2012 had a negative impact on fine wines/champagne and spirits, leading to negative value growth in the following three years. Luxury imported spirits have not penetrated greatly into Chinese culture, while more local consumers are paying less attention to the excessive packaging of luxury alcoholic drinks; instead, their consumption has begun to be more rationalised, resulting in the steady growth of mid-range products.

Euromonitor International’s Fine Wines/Champagne and Spirits in China report offers a comprehensive guide to the size and shape of the Fine Wines/Champagne and Spirits market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Fine Wines/Champagne and Spirits retailing along with the development of consumers’ shopping patterns. Forecasts to 2020 illustrate how the market is set to change

Product coverage: Fine Wines, Luxury Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fine Wines/Champagne and Spirits market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.

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Related Market Segments :

Champagne
Fine Wine
Spirits

ref:plp2016

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