Converged Service Experience in Next Generation Networks

Converged Service Experience in Next Generation Networks

Written by Shyam Mardikar, Vice President - Network Services for Bharti Airtel Limited in India, Converged Service Experience in Next Generation Networks (NGN) provides the reader with an excellent evaluation of converged services issues from an experienced mobile operator executive perspective.
Deploying NGN applications and services are not trivial. Learn the differences, issues and challenges of deploying NGN applications versus traditional services delivery models. Benefit from the experience and insights of Mr. Mardikar and avoid the potential pitfalls. People interested in this publication will also be interested in Next Generation Network OSS/BSS Market & Forecast from Mind Commerce.

Target Audience
Vendors and suppliers of Next Generation Network applications, services, solutions, and operational support services (OSS).

Personnel responsible for implementation and/or operation of Next Generation Network applications and services.

Wireless service providers and cellular network operators interested in learning more about implementation and operation issues from an end-user service experience perspective.

Introduction
Networks - Evolution of Architectures and Penetration of Foot-Print
Services - The User-centric Concept
Convergence - Genesis and drivers
Layered Approach - Network Layer and Service Layer
Service Portfolios - Communications and Entertainment
Service Delivery - Concept of SDP, Terminals, Devices and bandwidth
Content - Music, multimedia, e and m commerce
Service Creation - Time to market drivers and Product lifecycles
Regulation, interconnect and intellectual property issues - Importance of DRM
Customer centric network - the end user experience
Summary and Recommendations