MVNO Business Plan

MVNO Business Plan

Written by Thomas Aabo, European Wireless Specialist, ``Prepaid MVNO Business Plan`` is a full business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Vibe. The plan covers all aspects of the Company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. Also included is go-to-market plan, distribution and replenishment plans, comparison of prepaid MVNO’s in Europe versus US and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

While this report will be of interest to anyone involved in the start-up or business development in the wireless space, it will be of particular value to the following groups:

Investors and Analysts in the mobile space
Suppliers of MVNO equipment and software
MVNE/MVNO service providers
Consultants and systems integration companies
Mobile Carriers

1. Executive Summary


a. The Business
b. The Strategy
c. The Market
d. The Management
e. The Financials
f. Company Mission


2. The Business


a. Description of Services
b. Target Market
c. Services offered - Primary Revenue Drivers
d. Potential future services - Alternative Revenue Sources
e. Distribution, Purchasing and Refills
f. Starter Package
g. Handsets and Hardware
h. GSM System and the SIM-card
i. The Web-site and Customer Interface
j. Back-Office and Customer Care
k. The Network Operator
l. Regulatory
m. Churn
n. The Company


3. The Market


a. US Wireless Market
b. Prepaid Markets


4. The Opportunity


a. Opportunity
b. Strategy
c. Forecast


5. Marketing Plan


a. General Overview
b. Marketing Ideas
c. Initial Market Segments and Strategic Considerations
d. Partnering and co-branding
e. Loyalty Program


6. Financial Overview


a. Revenue Streams & Cost Considerations
b. Revenue Growth
c. Financial Projections
d. Funding
e. Exit Strategy


7. Potential Market Segments (Ad. 1)


8. The Management Team and Partners (Ad. 2)


a. Management
b. Board of Advisors and Partners
c. Partners


9. Competition (Ad. 3)


a. General Overview
b. Prepaid Players
c. SWOT Analysis
d. Prepaid Competition Analysis - Brief overview


10. Europe vs. United States (Ad. 4)


a. General Overview


11. The Mobile Virtual Network Operator (Ad. 5)


a. General Overview


12. Case Studies (Ad. 6)