Bakery and Cereals in the USA to 2010

Bakery and Cereals in the USA to 2010
  • Report price : $ 495
  • Publication date : February 2007
  • Length : 163 pages

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Bakery and Cereals in the USA to 2010

Introduction

This databook is a detailed information resource covering all the key data points on Bakery & Cereals in the USA. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.

Scope

  • Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods.
  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
  • Includes company and brand share data by category, as well as distribution channel data.
  • Contains market value segmentation by demographic and socioeconomic group.


  • Highlights

    The market for Bakery and Cereals in the USA increased between 2000-2005, growing at an average annual rate of 3.1%.

    The leading company in the market in 2005 was Kellogg Company. The second-largest player was Altria Group, Inc. with General Mills, Inc. in third place.

    Reasons to Purchase

  • Discover the major quantitative trends affecting the Bakery and Cereals markets.
  • Understand consumers' consumption and expenditure patterns.
  • Understand the future direction of the market with reliable historical data and full five year forecasting.
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