TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 16
CHAPTER 1 INTRODUCTION 18
What is this report about? 18
How to use this report 18
Definitions 18
CHAPTER 2 USA BAKERY & CEREALS 23
2.1 Value 23
2.2 Volume 28
2.3 Market Share 32
2.4 Distribution 40
2.5 Expenditure & consumption per head 41
2.6 ConsumerGraphics 44
CHAPTER 3 USA BREAD & ROLLS 47
3.1 Value 47
3.2 Volume 51
3.3 Market Share 54
3.4 Distribution 56
3.5 Expenditure & consumption per head 57
3.6 ConsumerGraphics 59
CHAPTER 4 USA BREAKFAST CEREALS 62
4.1 Value 62
4.2 Volume 66
4.3 Market Share 69
4.4 Distribution 74
4.5 Expenditure & consumption per head 75
4.6 ConsumerGraphics 77
CHAPTER 5 USA CAKES & PASTRIES 80
5.1 Value 80
5.2 Volume 84
5.3 Market Share 87
5.4 Distribution 89
5.5 Expenditure & consumption per head 90
5.6 ConsumerGraphics 92
CHAPTER 6 USA COOKIES (SWEET BISCUITS) 95
6.1 Value 95
6.2 Volume 101
6.3 Market Share 105
6.4 Distribution 108
6.5 Expenditure & consumption per head 109
6.6 ConsumerGraphics 113
CHAPTER 7 USA CRACKERS (SAVORY BISCUITS) 116
7.1 Value 116
7.2 Volume 121
7.3 Market Share 124
7.4 Distribution 127
7.5 Expenditure & consumption per head 128
7.6 ConsumerGraphics 130
CHAPTER 8 USA MORNING GOODS 133
8.1 Value 133
8.2 Volume 137
8.3 Market Share 140
8.4 Distribution 142
8.5 Expenditure & consumption per head 143
8.6 ConsumerGraphics 145
CHAPTER 9 USA SOCIOECONOMIC PROFILE 148
9.1 Country Overview 148
9.2 Key Facts 149
9.3 Political Overview 150
9.4 United States Economic Overview 151
CHAPTER 10 USA MACROECONOMIC PROFILE 152
10.1 Macroeconomic Indicators 152
CHAPTER 11 RESEARCH METHODOLOGY 158
11.1 Methodology overview 158
11.2 Secondary research 159
11.3 Market modelling 160
11.4 Primary research 161
11.5 Data finalisation 162
11.6 Ongoing research 162
CHAPTER 12 APPENDIX 163
12.1 Future readings 163
12.2 How to contact experts in your industry 163
LIST OF TABLES
Table 1: Bakery & Cereals category definitions 19
Table 2: Bakery & Cereals distribution channels 21
Table 3: USA Bakery & Cereals value, 2000-2005 (US$ m, nominal prices) 23
Table 4: USA Bakery & Cereals value forecast, 2005-2010 (US$ m, nominal prices) 24
Table 5: USA Bakery & Cereals value, 2000-2005 (US$ m, 2005 prices) 26
Table 6: USA Bakery & Cereals value forecast, 2005-2010 (US$ m, 2005 prices) 26
Table 7: USA Bakery & Cereals volume, 2000-2005 (Kg m) 28
Table 8: USA Bakery & Cereals volume forecast, 2005-2010 (Kg m) 29
Table 9: USA Bakery & Cereals brand share, by value, 2004-2005 (%) 32
Table 10: USA Bakery & Cereals value, by brand, 2004-2005 (US$ m nominal prices) 35
Table 11: USA Bakery & Cereals company share, by value, 2004-2005 (%) 38
Table 12: USA Bakery & Cereals value, by company, 2004-2005 (US$ m nominal prices) 39
Table 13: USA Bakery & Cereals distribution channels, by value, 2004-2005 (%) 40
Table 14: USA Bakery & Cereals value, by distribution channel, 2004-2005 (US$ m nominal prices) 40
Table 15: USA Bakery & Cereals expenditure per head, 2000-2005 (US$, nominal prices) 41
Table 16: USA Bakery & Cereals forecast expenditure per head, 2005-2010 (US$, nominal prices) 42
Table 17: USA Bakery & Cereals consumption per head, 2000-2005 (Kg) 43
Table 18: USA Bakery & Cereals forecast consumption per head, 2005-2010 (Kg) 43
Table 19: USA Bakery & Cereals value, by age group, 2005 44
Table 20: USA Bakery & Cereals value, by income group, 2005 44
Table 21: USA Bakery & Cereals value, by gender, 2005 45
Table 22: USA Bakery & Cereals value, by marital status, 2005 45
Table 23: USA Bakery & Cereals value, by size of household, 2005 45
Table 24: USA Bakery & Cereals value, by region, 2005 46
Table 25: USA Bakery & Cereals value, by urban/rural residence, 2005 46
Table 26: USA Bread & rolls value, 2000-2005 (US$ m, nominal prices) 47
Table 27: USA Bread & rolls value forecast, 2005-2010 (US$ m, nominal prices) 47
Table 28: USA Bread & rolls value, 2000-2005 (US$ m, 2005 prices) 49
Table 29: USA Bread & rolls value forecast, 2005-2010 (US$ m, 2005 prices) 49
Table 30: USA Bread & rolls volume, 2000-2005 (Kg m) 51
Table 31: USA Bread & rolls volume forecast, 2005-2010 (Kg m) 51
Table 32: USA Bread & rolls brand share, by value, 2004-2005 (%) 54
Table 33: USA Bread & rolls value, by brand, 2004-2005 (US$ m nominal prices) 54
Table 34: USA Bread & rolls company share, by value, 2004-2005 (%) 55
Table 35: USA Bread & rolls value, by company, 2004-2005 (US$ m nominal prices) 55
Table 36: USA Bread & rolls distribution channels, by value, 2004-2005 (%) 56
Table 37: USA Bread & rolls value, by distribution channel, 2004-2005 (US$ m nominal prices) 56
Table 38: USA Bread & rolls expenditure per head, 2000-2005 (US$, nominal prices) 57
Table 39: USA Bread & rolls forecast expenditure per head, 2005-2010 (US$, nominal prices) 57
Table 40: USA Bread & rolls consumption per head, 2000-2005 (Kg) 58
Table 41: USA Bread & rolls forecast consumption per head, 2005-2010 (Kg) 58
Table 42: USA Bread & rolls value, by age group, 2005 59
Table 43: USA Bread & rolls value, by income group, 2005 59
Table 44: USA Bread & rolls value, by gender, 2005 60
Table 45: USA Bread & rolls value, by marital status, 2005 60
Table 46: USA Bread & rolls value, by size of household, 2005 60
Table 47: USA Bread & rolls value, by region, 2005 61
Table 48: USA Bread & rolls value, by urban/rural residence, 2005 61
Table 49: USA Breakfast cereals value, 2000-2005 (US$ m, nominal prices) 62
Table 50: USA Breakfast cereals value forecast, 2005-2010 (US$ m, nominal prices) 62
Table 51: USA Breakfast cereals value, 2000-2005 (US$ m, 2005 prices) 64
Table 52: USA Breakfast cereals value forecast, 2005-2010 (US$ m, 2005 prices) 64
Table 53: USA Breakfast cereals volume, 2000-2005 (Kg m) 66
Table 54: USA Breakfast cereals volume forecast, 2005-2010 (Kg m) 66
Table 55: USA Breakfast cereals brand share, by value, 2004-2005 (%) 69
Table 56: USA Breakfast cereals value, by brand, 2004-2005 (US$ m nominal prices) 71
Table 57: USA Breakfast cereals company share, by value, 2004-2005 (%) 73
Table 58: USA Breakfast cereals value, by company, 2004-2005 (US$ m nominal prices) 73
Table 59: USA Breakfast cereals distribution channels, by value, 2004-2005 (%) 74
Table 60: USA Breakfast cereals value, by distribution channel, 2004-2005 (US$ m nominal prices) 74
Table 61: USA Breakfast cereals expenditure per head, 2000-2005 (US$, nominal prices) 75
Table 62: USA Breakfast cereals forecast expenditure per head, 2005-2010 (US$, nominal prices) 75
Table 63: USA Breakfast cereals consumption per head, 2000-2005 (Kg) 76
Table 64: USA Breakfast cereals forecast consumption per head, 2005-2010 (Kg) 76
Table 65: USA Breakfast cereals value, by age group, 2005 77
Table 66: USA Breakfast cereals value, by income group, 2005 77
Table 67: USA Breakfast cereals value, by gender, 2005 78
Table 68: USA Breakfast cereals value, by marital status, 2005 78
Table 69: USA Breakfast cereals value, by size of household, 2005 78
Table 70: USA Breakfast cereals value, by region, 2005 79
Table 71: USA Breakfast cereals value, by urban/rural residence, 2005 79
Table 72: USA Cakes & pastries value, 2000-2005 (US$ m, nominal prices) 80
Table 73: USA Cakes & pastries value forecast, 2005-2010 (US$ m, nominal prices) 80
Table 74: USA Cakes & pastries value, 2000-2005 (US$ m, 2005 prices) 82
Table 75: USA Cakes & pastries value forecast, 2005-2010 (US$ m, 2005 prices) 82
Table 76: USA Cakes & pastries volume, 2000-2005 (Kg m) 84
Table 77: USA Cakes & pastries volume forecast, 2005-2010 (Kg m) 84
Table 78: USA Cakes & pastries brand share, by value, 2004-2005 (%) 87
Table 79: USA Cakes & pastries value, by brand, 2004-2005 (US$ m nominal prices) 87
Table 80: USA Cakes & pastries company share, by value, 2004-2005 (%) 88
Table 81: USA Cakes & pastries value, by company, 2004-2005 (US$ m nominal prices) 88
Table 82: USA Cakes & pastries distribution channels, by value, 2004-2005 (%) 89
Table 83: USA Cakes & pastries value, by distribution channel, 2004-2005 (US$ m nominal prices) 89
Table 84: USA Cakes & pastries expenditure per head, 2000-2005 (US$, nominal prices) 90
Table 85: USA Cakes & pastries forecast expenditure per head, 2005-2010 (US$, nominal prices) 90
Table 86: USA Cakes & pastries consumption per head, 2000-2005 (Kg) 91
Table 87: USA Cakes & pastries forecast consumption per head, 2005-2010 (Kg) 91
Table 88: USA Cakes & pastries value, by age group, 2005 92
Table 89: USA Cakes & pastries value, by income group, 2005 92
Table 90: USA Cakes & pastries value, by gender, 2005 93
Table 91: USA Cakes & pastries value, by marital status, 2005 93
Table 92: USA Cakes & pastries value, by size of household, 2005 93
Table 93: USA Cakes & pastries value, by region, 2005 94
Table 94: USA Cakes & pastries value, by urban/rural residence, 2005 94
Table 95: USA Cookies (sweet biscuits) value, 2000-2005 (US$ m, nominal prices) 95
Table 96: USA Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m, nominal prices) 96
Table 97: USA Cookies (sweet biscuits) value, 2000-2005 (US$ m, 2005 prices) 98
Table 98: USA Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m, 2005 prices) 99
Table 99: USA Cookies (sweet biscuits) volume, 2000-2005 (Kg m) 101
Table 100: USA Cookies (sweet biscuits) volume forecast, 2005-2010 (Kg m) 102
Table 101: USA Cookies (sweet biscuits) brand share, by value, 2004-2005 (%) 105
Table 102: USA Cookies (sweet biscuits) value, by brand, 2004-2005 (US$ m nominal prices) 106
Table 103: USA Cookies (sweet biscuits) company share, by value, 2004-2005 (%) 107
Table 104: USA Cookies (sweet biscuits) value, by company, 2004-2005 (US$ m nominal prices) 107
Table 105: USA Cookies (sweet biscuits) distribution channels, by value, 2004-2005 (%) 108
Table 106: USA Cookies (sweet biscuits) value, by distribution channel, 2004-2005 (US$ m nominal prices) 108
Table 107: USA Cookies (sweet biscuits) expenditure per head, 2000-2005 (US$, nominal prices) 109
Table 108: USA Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (US$, nominal prices) 110
Table 109: USA Cookies (sweet biscuits) consumption per head, 2000-2005 (Kg) 111
Table 110: USA Cookies (sweet biscuits) forecast consumption per head, 2005-2010 (Kg) 112
Table 111: USA Cookies (sweet biscuits) value, by age group, 2005 113
Table 112: USA Cookies (sweet biscuits) value, by income group, 2005 113
Table 113: USA Cookies (sweet biscuits) value, by gender, 2005 114
Table 114: USA Cookies (sweet biscuits) value, by marital status, 2005 114
Table 115: USA Cookies (sweet biscuits) value, by size of household, 2005 114
Table 116: USA Cookies (sweet biscuits) value, by region, 2005 115
Table 117: USA Cookies (sweet biscuits) value, by urban/rural residence, 2005 115
Table 118: USA Crackers (savory biscuits) value, 2000-2005 (US$ m, nominal prices) 116
Table 119: USA Crackers (savory biscuits) value forecast, 2005-2010 (US$ m, nominal prices) 117
Table 120: USA Crackers (savory biscuits) value, 2000-2005 (US$ m, 2005 prices) 119
Table 121: USA Crackers (savory biscuits) value forecast, 2005-2010 (US$ m, 2005 prices) 119
Table 122: USA Crackers (savory biscuits) volume, 2000-2005 (Kg m) 121
Table 123: USA Crackers (savory biscuits) volume forecast, 2005-2010 (Kg m) 121
Table 124: USA Crackers (savory biscuits) brand share, by value, 2004-2005 (%) 124
Table 125: USA Crackers (savory biscuits) value, by brand, 2004-2005 (US$ m nominal prices) 125
Table 126: USA Crackers (savory biscuits) company share, by value, 2004-2005 (%) 126
Table 127: USA Crackers (savory biscuits) value, by company, 2004-2005 (US$ m nominal prices) 126
Table 128: USA Crackers (savory biscuits) distribution channels, by value, 2004-2005 (%) 127
Table 129: USA Crackers (savory biscuits) value, by distribution channel, 2004-2005 (US$ m nominal prices) 127
Table 130: USA Crackers (savory biscuits) expenditure per head, 2000-2005 (US$, nominal prices) 128
Table 131: USA Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (US$, nominal prices) 128
Table 132: USA Crackers (savory biscuits) consumption per head, 2000-2005 (Kg) 129
Table 133: USA Crackers (savory biscuits) forecast consumption per head, 2005-2010 (Kg) 129
Table 134: USA Crackers (savory biscuits) value, by age group, 2005 130
Table 135: USA Crackers (savory biscuits) value, by income group, 2005 130
Table 136: USA Crackers (savory biscuits) value, by gender, 2005 131
Table 137: USA Crackers (savory biscuits) value, by marital status, 2005 131
Table 138: USA Crackers (savory biscuits) value, by size of household, 2005 131
Table 139: USA Crackers (savory biscuits) value, by region, 2005 132
Table 140: USA Crackers (savory biscuits) value, by urban/rural residence, 2005 132
Table 141: USA Morning goods value, 2000-2005 (US$ m, nominal prices) 133
Table 142: USA Morning goods value forecast, 2005-2010 (US$ m, nominal prices) 133
Table 143: USA Morning goods value, 2000-2005 (US$ m, 2005 prices) 135
Table 144: USA Morning goods value forecast, 2005-2010 (US$ m, 2005 prices) 135
Table 145: USA Morning goods volume, 2000-2005 (Kg m) 137
Table 146: USA Morning goods volume forecast, 2005-2010 (Kg m) 137
Table 147: USA Morning goods brand share, by value, 2004-2005 (%) 140
Table 148: USA Morning goods value, by brand, 2004-2005 (US$ m nominal prices) 140
Table 149: USA Morning goods company share, by value, 2004-2005 (%) 141
Table 150: USA Morning goods value, by company, 2004-2005 (US$ m nominal prices) 141
Table 151: USA Morning goods distribution channels, by value, 2004-2005 (%) 142
Table 152: USA Morning goods value, by distribution channel, 2004-2005 (US$ m nominal prices) 142
Table 153: USA Morning goods expenditure per head, 2000-2005 (US$, nominal prices) 143
Table 154: USA Morning goods forecast expenditure per head, 2005-2010 (US$, nominal prices) 143
Table 155: USA Morning goods consumption per head, 2000-2005 (Kg) 144
Table 156: USA Morning goods forecast consumption per head, 2005-2010 (Kg) 144
Table 157: USA Morning goods value, by age group, 2005 145
Table 158: USA Morning goods value, by income group, 2005 145
Table 159: USA Morning goods value, by gender, 2005 146
Table 160: USA Morning goods value, by marital status, 2005 146
Table 161: USA Morning goods value, by size of household, 2005 146
Table 162: USA Morning goods value, by region, 2005 147
Table 163: USA Morning goods value, by urban/rural residence, 2005 147
Table 164: United States Key Facts 149
Table 165: USA population, by age group, 2000-2005 (millions) 152
Table 166: USA population forecast, by age group, 2005-2010 (millions) 153
Table 167: USA population, by gender, 2000-2005 (millions) 153
Table 168: USA population forecast, by gender, 2005-2010 (millions) 154
Table 169: USA real GDP, 2000-2005 (USD bn, 2005 prices) 154
Table 170: USA real GDP forecast, 2005-2010 (USD bn, 2005 prices) 154
Table 171: USA nominal GDP, 2000-2005 (USD bn, nominal prices) 155
Table 172: USA nominal GDP forecast, 2005-2010 (USD bn, nominal prices) 155
Table 173: USA real GDP, 2000-2005 (US$ bn, 2005 prices) 155
Table 174: USA real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 156
Table 175: USA consumer price index, 2000-2005 (2000=100) 156
Table 176: USA consumer price index, 2005-2010 (2000=100) 156
Table 177: USA exchange rate, 2000-2005 157
LIST OF FIGURES
Figure 1: USA Bakery & Cereals value & value forecast, 2000-2010 (US$ m, nominal prices) 27
Figure 2: USA Bakery & Cereals category growth comparison, by value, 2000-2010 29
Figure 3: USA Bakery & Cereals volume & volume forecast, 2000-2010 (Kg m) 32
Figure 4: USA Bakery & Cereals category growth comparison, by volume, 2000-2010 33
Figure 5: USA Bread & rolls value & value forecast, 2000-2010 (US$ m, nominal prices) 50
Figure 6: USA Bread & rolls segment growth comparison, by value, 2000-2010 52
Figure 7: USA Bread & rolls volume & volume forecast, 2000-2010 (Kg m) 54
Figure 8: USA Bread & rolls category growth comparison, by volume, 2000-2010 55
Figure 9: USA Breakfast cereals value & value forecast, 2000-2010 (US$ m, nominal prices) 65
Figure 10: USA Breakfast cereals segment growth comparison, by value, 2000-2010 67
Figure 11: USA Breakfast cereals volume & volume forecast, 2000-2010 (Kg m) 69
Figure 12: USA Breakfast cereals category growth comparison, by volume, 2000-2010 70
Figure 13: USA Cakes & pastries value & value forecast, 2000-2010 (US$ m, nominal prices) 83
Figure 14: USA Cakes & pastries segment growth comparison, by value, 2000-2010 85
Figure 15: USA Cakes & pastries volume & volume forecast, 2000-2010 (Kg m) 87
Figure 16: USA Cakes & pastries category growth comparison, by volume, 2000-2010 88
Figure 17: USA Cookies (sweet biscuits) value & value forecast, 2000-2010 (US$ m, nominal prices) 99
Figure 18: USA Cookies (sweet biscuits) segment growth comparison, by value, 2000-2010 102
Figure 19: USA Cookies (sweet biscuits) volume & volume forecast, 2000-2010 (Kg m) 105
Figure 20: USA Cookies (sweet biscuits) category growth comparison, by volume, 2000-2010 106
Figure 21: USA Crackers (savory biscuits) value & value forecast, 2000-2010 (US$ m, nominal prices) 120
Figure 22: USA Crackers (savory biscuits) segment growth comparison, by value, 2000-2010 122
Figure 23: USA Crackers (savory biscuits) volume & volume forecast, 2000-2010 (Kg m) 124
Figure 24: USA Crackers (savory biscuits) category growth comparison, by volume, 2000-2010 125
Figure 25: USA Morning goods value & value forecast, 2000-2010 (US$ m, nominal prices) 136
Figure 26: USA Morning goods segment growth comparison, by value, 2000-2010 138
Figure 27: USA Morning goods volume & volume forecast, 2000-2010 (Kg m) 140
Figure 28: USA Morning goods category growth comparison, by volume, 2000-2010 141
Figure 29: Map of United States 151
Figure 30: Annual data review process 161