Global Writing and Marking Instruments Industry

  • February 2012
  • -
  • Global Industry Analysts

This report analyzes the worldwide markets for Writing and Marking Instruments in US$ Million by the following Product Groups/ Segments: Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, & Fountain Pens), and Pencils/Art Goods (Wood Cased Pencils/Crayons, Mechanical Pencils, Artists' Equipment, & Other Art Goods). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 319 companies including many key and niche players such as ADD Corporation Limited, A.T. Cross Company, Crayola LLC, Kokuyo Camlin Limited, Dollar Industries Pvt. Ltd., Faber-Castell AG, Mitsubishi Pencil Co., Ltd., Montblanc International GmbH, Pentel Co., Ltd., Pilot Corporation, Pilot Pen Corporation of America, Sailor Pen Co., Ltd., Sanford Corp/Newell Rubbermaid, Societe BiC, STAEDTLER Mars GmbH & Co. KG., Tombow Pencil Co., Ltd., and Zebra Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table Of Contents





I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-3
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Pens/Markers I-4
Ballpoint Pen I-4
Markers/Highlighters I-4
Roller Pens I-4
Mechanical Pens I-4
Porous Point Pens I-4
Fountain Pens I-5
Pencils/Art Goods I-5
Wood-cased Pencils/Crayons I-5
Mechanical Pencils I-5
Artists' Equipment I-5
Other Art Goods I-5


II. EXECUTIVE SUMMARY

1. MARKET TRENDS AND ISSUES II-1
Impact of the Economic Recession, and Beyond II-1
Writing Letters and Notes Retain Popularity II-1
Writing Instruments Category Still Needs Enhancement II-1
Manufacturers Launch Innovative Products II-1
International Regulatory Associations with a Mark II-2
Select Trends II-2

2. COMPETITIVE SCENARIO II-4
A Highly Fragmented Market II-4
Major Players in the Global Writing and Marking Instruments Market II-4
Table 1: World Market for Stationery Products (2003-2005 - A
Historic Review): Market Share of Leading Players Based on
Value Sales for Newell Rubbermaid, BiC, Pilot, Pentel,
Mitsubishi, Crayola and Others (includes corresponding
Graph/Chart) II-4
Major Players in the US Writing Instruments Market II-5
Table 2: Leading Players in the US Writing Instruments Market
(2003-2005 - A Historic Review): Percentage Breakdown of
Value Sales by Manufacturer - Newell Rubbermaid, BiC Corp.,
Hallmark Cards Inc., Pilot Corp. of America, Pentel of
America, and Others (includes corresponding Graph/Chart) II-5

3. PRODUCT OVERVIEW II-6
Fine Writing Instruments II-6
Classification II-6
Pens II-7
Ballpoint Pens II-7
A Brief History II-7
Markers/Highlighters II-7
Roller Pens II-8
Mechanical Pens II-8
Examples of Mechanical Pens II-8
Rapidograph Pens II-8
Multiliner Pens and Drawing Pens II-8
Porous Point Pens II-8
Fountain Pens II-8
Pencils/Art Goods II-8
Wood-cased Pencils/Crayons II-9
Mechanical Pencils II-9
Artists' Equipment II-9
Other Art Goods II-9

4. DISTRIBUTION CHANNELS II-10
Table 3: Writing and Marking Instrument Market in the US
(2007): Percentage Breakdown of Value Sales by Distribution
Channel - Retail, Commercial, Institutional, E-Commerce and
Other (includes corresponding Graph/Chart) II-11

Table 4: Writing and Marking Instrument Retail Market in the
US (2007): Percentage Breakdown of Value Sales By Retail
Distribution Channel - Mass Merchandisers and Discount Stores,
Superstores, Drugstores, Supermarkets/Grocery Stores and
Others (includes corresponding Graph/Chart) II-11
Supermarkets II-12
Drug Stores II-12
Office Supply Stores II-12
Office Superstores II-12
Warehouse Clubs II-12
Wholesalers II-13
Mail Order II-13
Independent Stationers II-13
Others II-13
Contract Stationers II-13
Catalog Firms II-13
Discount Stores II-13
Discount Superstores II-13
Mass Merchandisers II-14
Mass Market II-14
Small and Medium Dealers II-14
Mail Box II-14

5. TECHNOLOGICAL DEVELOPMENTS OVER THE RECENT YEARS II-15
Pens with Gel Inks II-15
Pens with Rubberized Grips and Cushioning II-15
All-In-One - Fountain Pen, Ballpoint Pen, Mechanical Pencil II-15
Hemisphere with Unique Customization Options II-15
Eco-Pen, the First Recycled Pen II-15
Pressurized Pens for Astronauts II-15
Pens-Pencils with Barrels of Antiseptic Chemicals II-15
Pen with Ink Composed of Finely Divided Rubber II-16
Heat-Sensitive Pens II-16
Markers with Pigmented Ink II-16
Porous Tip Pens with Humistatic Ink II-16

6. PRODUCT INNOVATIONS/INTRODUCTIONS II-17
Montblanc International Extends Writing Instruments Range II-17
Montblanc and Meissen to Co-Develop Montblanc Masters for
Meisterstück Porcelain Black and White Writing Instruments II-18
Linc Pen and Plastics Launches New H20 Range of Ball Pens II-18
Luxor Writing Instruments Launches Special Range of Beta and
Vector Pens II-18
Pilot Pen Introduces Pilot Blossoming Orchids Pen II-19
DBA Launches Biodegradable Disposable Pen II-19
EXPO® Introduces EXPO Washable Markers II-19
Caran d'Ache and William Penn to Introduce Luxury Pens II-19
Caran d'Ache Introduces New Luxury Pen with Lord Shiva Image
in India II-20
Linc Pen and Plastics Introduces a New Collection of Premium Pens II-20
Montblanc Introduces Mahatma Gandhi Limited Edition Pen Range II-20
Linc Pen and Plastics Introduces New Siren Neo Range of Ball
Point Pens II-21
Kores (India) Introduces Kores Fantasy HB Picture Pencils II-21
Linc Pen and Plastics Unveils New POP Ball Pens II-21
Montblanc International Introduces Montblanc Donation Pen
Arturo Toscanini II-21
Montblanc Introduces StarWalker Black Mystery Pen II-21
Dixon Ticon deroga Launches Green Back-To-School Product Range II-22
Office Depot® Introduces Extended Writing Instruments Set II-22
Newell Rubbermaid Launches Range of Environmentally Friendly Pens II-22
Cross Introduces New Colors to Autocross Pen and Leather
Collections II-23
ODMasia Introduces Pen Fan II-23
Girard-Perregaux Introduces New Range of Luxury Pens II-23
Stilolinea Showcases Promotional Pens Series II-23
Camlin Unveils Premium Fountain Pen II-23
Willian Penn Launches New Range of Luxury Pens II-24
Luxor Writing Instruments Introduces Novel Pilot Frixion Pens II-24
Crayola Rolls Out TaDoodles Ta-Doodler II-24
Crayola Launches Pip-Squeaks Colored Pencils II-24

7. PRODUCT INNOVATIONS/INTRODUCTIONS - A HISTORIC PERSPECTIVE BUILDER II-25
Zebra Pen Launches Eco-Friendly Writing Instruments II-25
A. T. CROSS Launches C-Series Writing Instruments II-25
A.T. CROSS Unveils Century® II Turismo Pen II-25
Linc Pens Unveils Executive Ball Point Pens II-25
Zebra Pen Unveils Clip-onTM Pink Ribbon Pen II-26
Newell Rubbermaid Rolls Out Sharpie® Pen II-26
Sakura of America to Introduce Sumo Grip II Pen and Pencil II-26
G.M. Pens International Introduces Reynolds Racer Gel II
Sachin Series II-26
Crayola Unveils New Range of Crayons and Markers II-26
Office Depot Launches Foray Writing Instruments in Europe II-27
Montblanc Rolls Out StarWalker Cool Blue in the Middle East II-27
A.T. Cross Rolls Out New Sauvage Pens for Women II-27
BIC Launches Mini Grips Mechanical Pencil II-28
Luxor Launches Art Collection of Pens II-28
Navneet Publication Launches Eco-friendly Pencils II-28
BIC to Launch Retractable Permanent Marker II-28
BIC to Launch Retractable Ball Pen II-29
Staedtler Unveils Gel Pens II-29
Linc Pen and Plastics Introduces a New Product II-29
Dixon Ticonderoga Launches a Triangle Shaped Pencil II-29
BIC Launches X Game Writing Instruments II-29
Faber-Castell Rolls Out New Fountain Pen II-30
Faber-Castell Develops New Slim Line Products II-30
David Oscarson Introduces Innovative Pens II-30
Luxor Writing Instruments Launches Excel 100 Permanent Markers II-30
Luxor Writing Instruments Introduces Gloliter pen II-30
Scripto -Tokai Corp. Expands Scripto Line of Writing Instruments II-30
A.T. Cross Unveils New Version ATX Pens II-31
Faber-Castell Introduces Elite Fountain Pen II-31
Pentel Introduces Impulseâ„¢ Ball Point Pen II-31
A.T. Cross Introduces New Version Pens and Notebooks II-31
Pentel Rolls Out Flexfit Ball Point Pen II-31
A.T. Cross Rolls Out New Verve Pen Collection II-31
Pentel Introduces Rolls Out Automatic Drafting Pencil II-31

8. RECENT INDUSTRY ACTIVITY II-32
Camlin is Now Kokuyo Camlin, Kokuyo Acquires Controlling Stake II-32
STOPNGO Line Takes Over Pen Station II-32
Pilot to Expand Sales in India and China II-32
Linc Pen and Plastics to Establish Manufacturing Unit II-32
BIC Group Acquires Stake in Cello Pen II-33
W.B. Mason Acquires Pencils Inc. II-33
Pelikan International Inks Agreement with Handelsgesellschaft
and Porsche Lizenz II-33
Anoto Group Bags Digital Pen Delivery Order II-33
FranklinCovey Products and A.T. Cross Enter into Agreement II-33
Newell Rubbermaid to Make India a Sourcing Hub for Parker Pens II-34
Pilot Expands Ballpoint Pen Production Capacity in Europe II-34
Baumgartens Inks Agreement with Pacific Writing Instruments II-34
Deli and Penrex Products Enter into Joint Venture II-34
BIC Group Takes Over Antalis Promotional Products II-34
Linc Pens and Plastics to Expand Manufacturing Capacity II-35
Kennon and Company, and Kennon Home Accessories, Select Aurora
Due as Vendor II-35
Faber Castell Extends Presence in Stationery II-35

9. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-36
HiQ Bags Project from Anoto II-36
Luxor Writing Instruments to Commission New Facility II-36
Hamilton Housewares to Foray into Pen Manufacturing II-36
LYRA and FILA Announce Merger II-36
Camlin to Expand Facilities II-37
Hitachi Maxell and Anoto AB to Enter into Joint Venture II-37
A.T. Cross Opens Store in Kent II-37
Binney and Smith Changes Name to Crayola II-37
Nite Ize Acquires Inka II-37
Luxor Inaugurates Exclusive Retail Store II-38
Newell Rubbermaid Acquires Virtual Ink’s mimio® Technology II-38
Elmer's Products Acquires Color Loco II-38
Mitsubishi Pencil Inks an Agreement with Alessi II-38
GEL Writing Instrument Receives Production Rights from Ohto
Gel Co., Ltd II-39
Newell Rubbermaid Buys Dymo From Esselte II-39

10. FOCUS ON SELECT PLAYERS II-40
ADD Corporation Ltd. (India) II-40
A.T. Cross Company (US) II-40
Crayola LLC (Formerly Binney and Smith) (US) II-40
Kokuyo Camlin Limited (India) II-41
Dollar Industries Pvt. Ltd. (Pakistan) II-41
Faber-Castell AG (Germany) II-41
Mitsubishi Pencil Co., Ltd. (Japan) II-42
Montblanc International GmbH (Germany) II-42
Pentel Co., Ltd. (Japan) II-42
Pilot Corporation (Japan) II-43
Pilot Pen Corporation of America (US) II-43
Sailor Pen Co., Ltd. (Japan) II-43
Sanford Corp/Newell Rubbermaid (US) II-44
Societe BiC (France) II-44
STAEDTLER Mars GmbH and Co. KG (Germany) II-44
Tombow Pencil Co., Ltd (Japan) II-45
Zebra Co., Ltd. (Japan) II-45

11. GLOBAL MARKET PERSPECTIVE II-46
Table 5: World Recent Past, Current and Future Analysis for
Writing and Marking Instruments by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Africa, and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) II-46

Table 6: World Historic Review for Writing and Marking
Instruments by Geographic Region - US, Canada, Japan, Europe,
Asia Pacific, Middle East/Africa and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-47

Table 7: World 15-Year Perspective for Writing and Marking
Instruments by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa, and Latin American
Markets for Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) II-48
Analysis by Product Segment II-49
Table 8: World Recent Past, Current and Future Analysis for
Writing and Marking Instruments by Product Group - Pens/ Markers
and Pencils/Art Goods Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) II-49

Table 9: World Historic Review for Writing and Marking
Instruments by Product Group - Pens/Markers and Pencils/Art
Goods Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-50

Table 10: World 15-Year Perspective for Writing and Marking
Instruments by Product Group - Percentage Breakdown of Dollar
Sales for Pens/Markers and Pencils/Art Goods Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) II-51
Pens/Markers Market II-52
Table 11: World Recent Past, Current and Future Analysis for
Pens/Markers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Africa, and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-52

Table 12: World Historic Review for Pens/Markers by Geographic
Region - US, Canada, Japan, Europe, Asia- Pacific (excluding
Japan), Middle East and Africa, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-53

Table 13: World 15-Year Perspective for Pens/Markers by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa, and Latin American Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) II-54
Pens/Markers Market by Product Segment II-55
Table 14: World Recent Past, Current and Future Analysis for
Ballpoint Pens by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-55

Table 15: World Historic Review for Ballpoint Pens by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-56

Table 16: World 15-Year Perspective for Ballpoint Pens by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa, and Latin American Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) II-57

Table 17: World Recent Past, Current and Future Analysis for
Markers/Highlighters by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-58

Table 18: World Historic Review for Markers/Highlighters by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-59

Table 19: World 15-Year Perspective for Markers/ Highlighters
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa, and Latin American Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) II-60

Table 20: World Recent Past, Current and Future Analysis for
Roller Pens by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Africa, and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-61

Table 21: World Historic Review for Roller Pens by Geographic
Region -US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Africa, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-62

Table 22: World 15-Year Perspective for Roller Pens by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa, and Latin American Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) II-63

Table 23: World Recent Past, Current and Future Analysis for
Mechanical Pens by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-64

Table 24: World Historic Review for Mechanical Pens by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-65

Table 25: World 15-Year Perspective for Mechanical Pens by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa, and Latin American Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) II-66

Table 26: World Recent Past, Current and Future Analysis for
Porous Point Pens by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-67

Table 27: World Historic Review for Porous Point Pens by
Geographic Region -US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Middle East and Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-68

Table 28: World 15-Year Perspective for Porous Point Pens by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa, and Latin American Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) II-69

Table 29: World Recent Past, Current and Future Analysis for
Fountain Pens by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-70

Table 30: World Historic Review for Fountain Pens by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-71

Table 31: World 15-Year Perspective for Fountain Pens by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa, and Latin American Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) II-72

Table 32: World Recent Past, Current and Future Analysis for
Pencils/Art Goods by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-73

Table 33: World Historic Review for Pencils/Art Goods by
Geographic Region -US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Middle East and Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-74

Table 34: World 15-Year Perspective for Pencils/Art Goods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia- Pacific (excluding Japan),
Middle East and Africa, and Latin American Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) II-75
Pencils/Art Goods Market by Product Segment II-76
Table 35: World Recent Past, Current and Future Analysis for
Woodcased Pencils/Crayons by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Africa, and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) II-76

Table 36: World Historic Review for Woodcased Pencils/ Crayons
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-77

Table 37: World 15-Year Perspective for Woodcased Pencils/
Crayons by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Africa, and Latin American Markets for
Years 2003, 2011 and 2017 (includes corresponding Graph/Chart) II-78

Table 38: World Recent Past, Current and Future Analysis for
Mechanical Pencils by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-79

Table 39: World Historic Review for Mechanical Pencils by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-80

Table 40: World 15-Year Perspective for Mechanical Pencils by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa, and Latin American Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) II-81

Table 41: World Recent Past, Current and Future Analysis for
Artists' Equipment by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-82

Table 42: World Historic Review for Artists' Equipment by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Middle East and Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-83

Table 43: World 15-Year Perspective for Artists' Equipment by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa, and Latin American Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) II-84

Table 44: World Recent Past, Current and Future Analysis for
Other Art Goods by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-85

Table 45: World Historic Review for Other Art Goods by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-86

Table 46: World 15-Year Perspective for Other Art Goods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa, and Latin American Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) II-87


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Overview III-1
Opportunities for Growth III-1
Leading Brands III-2
Table 47: US Pens Market by Leading Brands (2008): Market
Share Breakdown in Unit Terms for Paper Mate and Write
Bros., Pilot G2, BIC Crystal, Pilot Easy Touch, Paper Mate
Erasermate, Uni Ball Signo 207, and Others (includes
corresponding Graph/Chart) III-2

Table 48: US Markers Market by Leading Brands (2008):
Market Share Breakdown in Unit Terms for Crayola Markers,
Sanford Sharpie, Rose Art, Sanford Sharpie Accent, Sanford
Expo, Sanford Expo 2, and Others (includes corresponding
Graph/Chart) III-2
Competitive Scenario - A Recent Past Review III-2
Newell and BiC Take the Top Honors III-3
Table 49: Leading Players in the US Writing Instruments
Market (2003-2005 - A Recent Past Perspective): Percentage
Breakdown of Value Sales by Manufacturer - Newell
Rubbermaid, BiC Corp., Hallmark Cards Inc., Pilot Corp. of
America, Pentel of America, and Others (includes
corresponding Graph/Chart) III-3
Coloring and Writing Instruments III-4
Table 50: US Market for Children’s Coloring and Writing
Instruments (2004 and 2005 - A Recent Past Perspective) -
Percentage Breakdown Based on Value Sales for Crayola,
Rose Art Industries, and Others (includes corresponding
Graph/Chart) III-4
Market Trends III-4
Innovation and Leadership III-4
Political and Social Outlook III-5
High-End Pens Market III-5
Pricing III-5
Luxury Pens Market III-5
Educational Environment and Student Demographics III-5
Reasons for Purchasing Writing and Marking Instruments III-6
Purchase Frequency III-6
Distribution Channels III-6
Retail Channel - Leading Distribution Medium III-6
Table 51: Writing and Marking Instrument Market in the US
(2007): Percentage Breakdown of Value Sales by
Distribution Channel - Retail, Commercial, Institutional,
E-Commerce, and Others (includes corresponding
Graph/Chart) III-7
Mass Merchandisers and Discount Stores Among the Favored
Retail Channels III-7
Table 52: Writing and Marking Instruments Market in the US
(2007): Percentage Breakdown of Value Sales By Retail
Distribution Channel - Mass Merchandisers and Discount
Stores, Superstores, Drugstores, Supermarkets/Grocery
Stores and Others (includes corresponding Graph/Chart) III-7
Distribution Channels for Pens III-8
Table 53: US Market for Pens (2007) - Percentage Breakdown
of Volume Sales by Distribution Channel for Mass
Merchants, Drug Stores, Food Stores, and Food/Drug Stores
(includes corresponding Graph/Chart) III-8
Trade Dynamics III-8
Imports of Writing Instruments - China Leads III-8
Table 54: US Imports of Writing Instruments by Country of
Origin (2008): Percentage Share of Imports in US$ Million
for China, Japan, Mexico, Germany, Taiwan, and Others)
(includes corresponding Graph/Chart) III-8
A Historic Review III-9
Table 55: US Imports of Pens and Markers (Felt Tipped and
Other Porous Tipped) by Country of Origin (2005 and 2006) -
Import Value in US$ Million for China, Mexico, Japan, South
Korea, Germany and Others (includes corresponding
Graph/Chart) III-9

Table 56: US Exports of Pens and Markers (Felt Tipped and
Other Porous Tipped) by Country of Destination (2005 and
2006) - Export Value in US$ Million for Canada, Mexico, UK,
France, Hong Kong, and Others (includes corresponding
Graph/Chart) III-9

Table 57: US Imports of Ballpoint Pens by Country of Origin
(2005 and 2006) - Import Value in US$ Million for China,
Japan, Mexico, Germany, Taiwan and Others (includes
corresponding Graph/Chart) III-10

Table 58: US Exports of Ballpoint Pens by Country of
Destination (2005 and 2006) - Export Value in US$ Million for
Canada, Italy, Mexico, Japan, UK and Others (includes
corresponding Graph/Chart) III-10

Table 59: US Imports of Pencils and Crayons with Leads
Encased in a Rigid Sheath by Country of Origin (2005 and
2006) - Import Value in US$ Million for China, Brazil,
Indonesia, Costa Rica, Mexico and Others (includes
corresponding Graph/Chart) III-10

Table 60: US Exports of Pencils and Crayons with Leads
Encased in a Rigid Sheath by Country of Destination (2005 and
2006) - Export Value in US$ Million for Canada, Mexico, UK,
Hong Kong, South Korea, and Others (includes corresponding
Graph/Chart) III-11

Table 61: US Imports of Writing Instruments and Accessories
by Country of Origin (2005 and 2006) - Import Value in US$
Million for China, Japan, Mexico, Germany, Taiwan and
Others (includes corresponding Graph/Chart) III-11

Table 62: Major Exports of Writing Instruments and
Accessories by Country of Destination (2005 and 2006) -
Export Value in US$ Million for Canada, Mexico, UK, Hong
Kong, South Korea and Others (includes corresponding
Graph/Chart) III-11
B.Market Analytics III-12
Table 63: US Recent Past, Current and Future Analysis for
Writing and Marking Instruments by Product Group/ Segment -
Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller
Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens)
and Pencils/Art Goods (Wood-cased Pencils/Crayons,
Mechanical Pencils, Artists’ Equipment and Other Art Goods)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-12

Table 64: US Historic Review for Writing and Marking
Instruments by Product Group/Segment - Pens/Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens, and Fountain Pens) and
Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical
Pencils, Artists’ Equipment and Other Art Goods) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-13

Table 65: US 15-Year Perspective for Writing and Marking
Instruments by Product Group/Segment - Percentage Breakdown
of Dollar Sales for Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens, and Fountain Pens) and Pencils/Art Goods
(Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists’
Equipment and Other Art Goods) Markets for Years 2003, 2011
and 2017 (includes corresponding Graph/Chart) III-14

2. CANADA III-15
A.Market Analysis III-15
Trends in Writing Instruments Market III-15
Trade Dynamics - A Historic Review III-15
Table 66: Canadian Imports of Pens and Markers (Felt Tipped
and Other Porous Tipped) (2005 and 2006) by Country of Origin
- Import Value in US$ thousand for United States, China,
Germany, Mexico, Japan, and Others (includes corresponding
Graph/Chart) III-15

Table 67: Canadian Exports of Pens and Markers (Felt Tipped
and Other Porous Tipped) by Country of Destination (2005 and
2006) - Export Value in US$ thousands for United Kingdom,
United States, France and Others (includes corresponding
Graph/Chart) III-16

Table 68: Canadian Imports of Ballpoint Pens by Country of
Origin (2005 and 2006) - Import Value in US$ thousand for
China, Japan, United States, Mexico, Germany, and Others
(includes corresponding Graph/Chart) III-16

Table 69: Canadian Exports of Ballpoint Pens by Country of
Destination (2005 and 2006) - Export Value in US$ Million for
United States, Cuba, China, Japan, Taiwan and Others III-16

Table 70: Canadian Imports of Pencils and Crayons with
Leads Encased in a Rigid Sheath by Country of Origin (2005
and 2006) - Import Value in US$ thousand for China, Japan,
Mexico, Germany, Taiwan and Others (includes corresponding
Graph/Chart) III-17

Table 71: Canadian Exports of Pencils and Crayons with
Leads Encased in a Rigid Sheath by Country of Destination
(2005 and 2006) - Export Value in US$ thousand for United
States, Tanzania, Japan, Jordan and Others (includes
corresponding Graph/Chart) III-17
Mega Brands, Inc. (Formerly Rose Art Industries) - A Major
Player III-17
B.Market Analytics III-18
Table 72: Canadian Recent Past, Current and Future Analysis
for Writing and Marking Instruments by Product Group/Segment -
Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller
Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens)
and Pencils/Art Goods (Wood-cased Pencils/Crayons,
Mechanical Pencils, Artists’ Equipment and Other Art Goods)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-18

Table 73: Canadian Historic Review for Writing and Marking
Instruments by Product Group/Segment - Pens/Markers
(Ballpoint Pens, Markers/ Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens, and Fountain Pens) and
Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical
Pencils, Artists’ Equipment and Other Art Goods) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-19

Table 74: Canadian 15-Year Perspective for Writing and Marking
Instruments by Product Group/ Segment - Percentage Breakdown
of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/
Highlighters, Roller Pens, Mechanical Pens, Porous Point
Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased
Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and
Other Art Goods) Markets for Years 2003, 2011 and 2017
(includes corresponding Graph/Chart) III-20

3. JAPAN III-21
A.Market Analysis III-21
Market Overview III-21
Competitive Scenario III-21
Pencils III-21
Table 75: Japanese Market for Pencils (2004 and 2005- A
Recent Past Perspective): Percentage Breakdown of Value
Sales by Leading Players - Mitsubishi Pencil, Tombow and
Others (includes corresponding Graph/Chart) III-22
Mechanical Pencils III-23
Table 76: Japanese Market for Mechanical Pencils (2004 and
2005- A Recent Past Perspective): Percentage Breakdown of
Value Sales by Leading Players - Pentel, Zebra, Mitsubishi
Pencil, Pilot, Platinum Pen and Others (includes
corresponding Graph/Chart) III-23
Ballpoint Pens III-24
Table 77: Japanese Market for Ballpoint Pens (2004 and 2005-
A Recent Past Perspective): Percentage Breakdown of Value
Sales by Leading Players - Pilot, Mitsubishi Pencil,
Zebra, Sakura Color Products, Pentel, The Sailor Pen and
Others (includes corresponding Graph/Chart) III-24
Felt-Tipped Markers III-25
Table 78: Japanese Market for Felt-Tipped Markers (2004 and
2005- A Recent Past Perspective): Percentage Breakdown of
Value Sales by Leading Players - Pentel, Mitsubishi
Pencil, Sakura Color Products, Zebra, Pilot and Others
(includes corresponding Graph/Chart) III-25
Fountain Pens III-26
Trade Dynamics - A Historic Review III-26
Table 79: Japanese Imports of Writing Instruments,
including Ball Point Pens, Fountain Pens, and Mechanical
Pens, by Country of Origin (2005 and 2006) - Import Value in
US$ Million for China, Germany, South Korea, Thailand,
Taiwan, and Others (includes corresponding Graph/Chart) III-26

Table 80: Japanese Imports of Pencils and Crayons by
Country of Origin (2005 and 2006) - Import Value in US$
Million for China, Indonesia, Germany, Taiwan, Switzerland,
and Others (includes corresponding Graph/Chart) III-26
B.Market Analytics III-27
Table 81: Japanese Recent Past, Current and Future Analysis
for Writing and Marking Instruments by Product Group/ Segment -
Pens/Markers (Ballpoint Pens, Markers/ Highlighters,
Roller Pens, Mechanical Pens, Porous Point Pens, and
Fountain Pens) and Pencils/Art Goods (Wood-cased
Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and
Other Art Goods) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-27

Table 82: Japanese Historic Review for Writing and Marking
Instruments by Product Group/Segment - Pens/Markers
(Ballpoint Pens, Markers / Highlighters, Roller Pens,
Mechanical Pens, PorousPoint Pens, and Fountain Pens) and
Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical
Pencils,Artists’ Equipment and Other Art Goods) Markets
Independently Analyzed with Annual Sales Figuresin US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-28

Table 83: Japanese 15-Year Perspective for Writing and Marking
Instruments by Product Group/Segment - Percentage Breakdown
of Dollar Sales for Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens, and Fountain Pens) and Pencils/Art Goods
(Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists’
Equipment and Other Art Goods) Markets for Years 2003, 2011
and 2017 (includes corresponding Graph/Chart) III-29

4. EUROPE III-30
Market Analysis III-30
Table 84: European Recent Past, Current and Future Analysis
for Writing and Marking Instruments by Geographic Region -
France, Germany, Italy, United Kingdom, Spain, Russia, and
Rest of European Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-31

Table 85: European Historic Review for Writing and Marking
Instruments by Geographic Region - France, Germany, Italy,
UK, Spain, Russia, and Rest of European Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-32

Table 86: European Recent Past, Current and Future Analysis
for Writing and Marking Instruments by Product Group/ Segment -
Pens/Markers (Ballpoint Pens, Markers/ Highlighters,
Roller Pens, Mechanical Pens, Porous Point Pens, and
Fountain Pens) and Pencils/Art Goods (Wood-cased
Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and
Other Art Goods) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-33

Table 87: European Historic Review for Writing and Marking
Instruments by Product Group/Segment - Pens/Markers
(Ballpoint Pens, Markers/ Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens, and Fountain Pens) and
Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical
Pencils, Artists’ Equipment and Other Art Goods) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-34

Table 88: European 15-Year Perspective for Writing and Marking
Instruments by Geographic Region - Percentage Breakdown of
Dollar Sales for France, Germany, Italy, United Kingdom,
Spain, Russia, and Rest of European Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-35

Table 89: European 15-Year Perspective for Writing and Marking
Instruments by Product Group/Segment - Percentage Breakdown
of Dollar Sales for Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens, and Fountain Pens) and Pencils/Art Goods
(Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’
Equipment and Other Art Goods) Markets for Years 2003, 2011
and 2017 (includes corresponding Graph/Chart) III-36

4a. FRANCE III-37
A.Market Analysis III-37
Imports - Writing and Drawing Instruments III-37
Table 90: French Imports of Writing and Drawing Instruments
by Country of Destination (2005 - A Recent Past
Perspective) - Germany, China, Japan, UK, Italy and Others
(% Share) (includes corresponding Graph/Chart) III-37
B.Market Analytics III-38
Table 91: French Recent Past, Current and Future Analysis for
Writing and Marking Instruments by Product Group/ Segment -
Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller
Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens)
and Pencils/Art Goods (Wood-cased Pencils/Crayons,
Mechanical Pencils, Artists’ Equipment and Other Art Goods)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-38

Table 92: French Historic Review for Writing and Marking
Instruments by Product Group/Segment - Pens/Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens, and Fountain Pens) and
Pencils/Art Goods (Wood- cased Pencils/Crayons, Mechanical
Pencils, Artists’ Equipment and Other Art Goods) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008(includes corresponding
Graph/Chart) III-39

Table 93: French 15-Year Perspective for Writing and Marking
Instruments by Product Group/Segment - Percentage Breakdown
of Dollar Sales for Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens, and Fountain Pens) and Pencils/Art Goods
(Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’
Equipment and Other Art Goods) Markets for Years 2003, 2011
and 2017 (includes corresponding Graph/Chart) III-40

4b. GERMANY III-41
A.Market Analysis III-41
Imports - Writing and Drawing Instruments III-41
Table 94: German Imports of Writing and Drawing Instruments
by Country of Destination (2005- A Recent Past Perspective) -
China, Switzerland, Japan, France, The Netherlands and
Others (% Share) (includes corresponding Graph/Chart) III-41
Focus on Select Market Players III-41
Faber-Castell AG III-41
Montblanc International GmbH III-42
STAEDTLER Mars GmbH and Co. KG III-42
B.Market Analytics III-43
Table 95: German Recent Past, Current and Future Analysis for
Writing and Marking Instruments by Product Group/Segment -
Pens/Markers (Ballpoint Pens, Markers/Highlighters, Roller
Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens)
and Pencils/ Art Goods (Wood-cased Pencils/Crayons,
Mechanical Pencils, Artists’ Equipment and Other Art Goods)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-43

Table 96: German Historic Review for Writing and Marking
Instruments by Product Group/ Segment - Pens/ Markers
(Ballpoint Pens, Markers/ Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens, and Fountain Pens) and
Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical
Pencils, Artists’ Equipment and Other Art Goods) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-44

Table 97: German 15-Year Perspective for Writing and Marking
Instruments by Product Group/Segment - Percentage Breakdown
of Dollar Sales for Pens/ Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens, and Fountain Pens) and Pencils/Art Goods
(Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’
Equipment and Other Art Goods) Markets for Years 2003, 2011
and 2017 (includes corresponding Graph/Chart) III-45

4c. ITALY III-46
A.Market Analysis III-46
Imports - Writing and Drawing Instruments III-46
Table 98: Italian Imports of Writing and Drawing
Instruments by Country of Origin (2005- A Historic Review) -
China, France, Japan, Thailand, The Netherlands and
Others (% Share) (includes corresponding Graph/Chart) III-46
B.Market Analytics III-47
Table 99: Italian Recent Past, Current and Future Analysis for
Writing and Marking Instruments by Product Group / Segment -
Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller
Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens)
and Pencils/Art Goods (Wood-cased Pencils/Crayons,
Mechanical Pencils, Artists’ Equipment and Other Art Goods)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-47

Table 100: Italian Historic Review for Writing and Marking
Instruments by Product Group/Segment - Pens/ Markers
(Ballpoint Pens, Markers/ Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens, and Fountain Pens) and
Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical
Pencils, Artists’ Equipment and Other Art Goods) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-48

Table 101: Italian 15-Year Perspective for Writing and Marking
Instruments by Product Group/Segment - Percentage Breakdown
of Dollar Sales for Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens, and Fountain Pens) and Pencils/Art Goods
(Wood-cased Pencils/ Crayons, Mechanical Pencils, Artists’
Equipment and Other Art Goods) Markets for Years 2003, 2011
and 2017 (includes corresponding Graph/Chart) III-49

4d. THE UNITED KINGDOM III-50
A.Market Analysis III-50
Key Players in UK Fountain Pens Market III-50
Table 102: UK Market for Fountain Pens by Leading Players
(2004 and 2005- A Recent Past Perspective): Percentage
Breakdown of Leading Players by Value Sales - Parker, Mont
Blanc, Sheaffer, Waterman and Cross (includes corresponding
Graph/Chart) III-50
B.Market Analytics III-51
Table 103: UK Recent Past, Current and Future Analysis for
Writing and Marking Instruments by Product Group/Segment -
Pens/Markers (Ballpoint Pens, Markers/ Highlighters, Roller
Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens)
and Pencils/Art Goods (Wood-cased Pencils/Crayons,
Mechanical Pencils, Artists’ Equipment and Other Art Goods)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-51

Table 104: UK Historic Review for

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