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Global Writing and Marking Instruments Industry

  • October 2016
  • -
  • Global Industry Analysts
  • -
  • 345 pages

This report analyzes the worldwide markets for Writing and Marking Instruments in US$ Thousand by the following Product Groups/Segments: Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, & Markers), and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, & Art Goods). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa, and Latin America. Annual estimates and forecasts are provided for the period 2015 through 2022. Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 152 companies including many key and niche players such as -

Add Pens Private Ltd.
A.T. Cross Company
Crayola, LLC
Dollar Industries Pvt. Ltd.
Faber-Castell AG

Table Of Contents

Global Writing and Marking Instruments Industry


I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers.............. I-2 Data Interpretation and Reporting Level I-2 Quantitative Techniques and Analytics I-3 Product Definitions and Scope of Study I-3 Pens.............. I-3 Ballpoint and Gel Pens..............I-3 Roller Pens.............. I-4 Mechanical Pens.............. I-4 Fountain Pens.............. I-4 Markers/Highlighters..............I-4 Pencils/Art Goods..............I-4 Wood-cased Pencils..............I-4 Mechanical Pencils..............I-4 Art Goods.............. I-4

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW.............. II-1 Writing and Marking Instruments - A Rudimentary Market Overview II-1 Key Factors Influencing Demand and Their Level of Influence (On a Scale of 1-10)..............II-2 Seasonality is the Norm, Rather than an Exception II-2 Growth in Writing and Marking Instruments Market Remains Vulnerable Against Periods of Economic Slowdown Despite the Ever-Present Need.............. II-2 Market Hits a Low During 2007-2009 Economic Recession Before Staging a Tentative Comeback in 2010 II-2 Fresh Round of Economic Challenges in Developed and Developing Markets Slow Down Growth Between 2012 and Early 2014 II-3 Slow but Encouraging Economic Recovery Presents Positive Outlook for the Market but With Lingering Fears II-4 Table 1: GDP Growth for Years 2014 through 2017 by Select Country/Region (includes corresponding Graph/Chart) II-5 Outlook.............. II-6 Competitive Scenario..............II-6 Leading Players of Consumer Stationery II-6 Table 2: World Consumer Stationery Market (2014): Percentage Share Breakdown of Value Sales by Leading Players (includes corresponding Graph/Chart)..............II-6 Writing and Marking Instruments - A Fragmented Market II-6 Worldwide Top 10 Luxury Pens of 2015 II-7 Table 3: World High-End Luxury Writing Instrument Market by Leading Players (2014): Percentage Share Breakdown of Value Sales (includes corresponding Graph/Chart) II-7

2. NOTEWORTHY TRENDS, GROWTH DRIVERS, and ISSUES II-8 Developed Markets - Traditional Revenue Contributors II-8 Developing Countries to Remain Hotspots for Growth II-8 Educational/Academic Segment Present Huge Opportunity for Writing and Marking Instruments II-9 Table 4: Education as % of GDP Across Select Countries II-9 Rising Education Levels to Inject Demand II-10 Table 5: Adult Literacy Rate in Developing World (in %) (includes corresponding Graph/Chart) II-11 Favorable Demographics Strengthen Education Sector Drive Growth in Writing and Marking Instruments II-11 Table 6: Global (0-14 Years) Population by Country (2014) II-12 Youth Bulge Augurs Well for Writing Instruments Market II-12 Table 7: Global Youth Population (in Millions) Between the Ages of 10 to 24 Years by Country/Region: 2013 and 2050 (includes corresponding Graph/Chart) II-13

Table 8: Percentage of Youth Population (Aged 10-24 Years) Enrolled in Secondary School by Gender (2005-2011) (includes corresponding Graph/Chart)..............II-14 Writing and Marking Instruments Reach Toddlers II-14 ‘Back-to-School' - A Busy Period for Suppliers II-14 New Office Starts and Corporate Expansions - Key to the Growth for Office Supplies..............II-15 The Home Office - An Emerging Market II-15 Pens Are Here to Stay!..............II-15 Personalization of Pens: The Emerging Trend II-16 Affordable Luxury is What Consumers Seek II-16 Pens in the Competitive List of Gifts II-17 Pens -Strong Growth as A Promotional Vehicle II-17 Making a Mark with Markers and Highlighters II-17 Pencils Market Continues to Battle On II-17 Meeting the Challenges of a Digital World II-18 Unique Features and Capabilities - Imperative for Success in a Highly Competitive Marketplace..............II-18 Growing Demand for Fashionable and Stylish Writing Instruments II-18 Aromatherapy in Writing Instruments! II-19 Ecofriendly Writing and Marking Instruments Set the Cash Registers Ringing.............. II-19 Biodegradable Pens Gaining in Popularity - A Case in Point II-20 Innovation and Uniqueness of New Age Pens - What Sets Them Apart II-20 Multifunctional Pens to Suit Today's Evolving Needs II-22 Age of Digital Pens..............II-23 Select Digital Pen Introductions/Innovations in Recent Past II-24 Ergonomic Pens to Relieve Writer's Cramp II-24 Pencil Manufacturers Also Focus on Innovations II-25 Adaptive Writing Aids..............II-25

3. PRODUCT OVERVIEW.............. II-26 Writing and Marking Instruments: A Synopsis II-26 Fine Writing Instruments..............II-26 Writing and Marking Instruments: Historical Timeline II-27 Classification.............. II-27 Pens.............. II-27 Ballpoint and Gel Pens..............II-27 Roller Pens.............. II-28 Mechanical Pens.............. II-28 Examples of Mechanical Pens II-28 Rapidograph Pens..............II-28 Multiliner Pens and Drawing Pens II-28 Fountain Pens.............. II-28 Markers/Highlighters..............II-29 Porous Point Pens..............II-29 Pencils/Art Goods..............II-29 Wood-cased Pencils..............II-29 Mechanical Pencils..............II-29 Art Goods.............. II-29

4. DISTRIBUTION CHANNELS..............II-30 Supermarkets.............. II-30 Drug Stores.............. II-30 Office Supply Stores..............II-30 Office Superstores..............II-31 Warehouse Clubs.............. II-31 Wholesalers.............. II-31 Mail Order.............. II-31 Independent Stationers..............II-31 Other Distribution Channels..............II-31 Contract Stationers..............II-31 Catalog Firms.............. II-32 Discount Stores.............. II-32 Discount Superstores..............II-32 Mass Merchandisers.............. II-32 Mass Market.............. II-32 Small and Medium Dealers..............II-32 Mail Box.............. II-32

5. PRODUCT INNOVATIONS/INTRODUCTIONS II-33 Sailor Pen Co., Ltd to Launch "Koi no Takinobori" mai-e Fountain Pen.............. II-33 Pilot Corporation Releases a New Flourescent Three-Color Ballpoint Pen.............. II-33 GM Pens to Go Global..............II-33 Pilot Corporation Launches Limited Edition of Gel Ink Ballpoint Pen - Juice Scent..............II-33 CROSS Releases its New Range of Luxury Writing Instruments II-33 Pentel Co. Ltd Launches New Series of Enajeru Three-Color Multi-Function Ballpoint Pen..............II-33 Montblanc Releases Special Edition Pens Honoring Andry Warhol as a Part of its Great Chartacters Line of Writing Instruments.............. II-33 Pentel Co. Ltd Launches New Metal Grip Mounted Type Pen OrezMETAL GRIP.............. II-34 Lamy Introduces New Series of Fountain, Roller and Ballpoint Pens II-34 Pentel Co., Ltd Launches New Series of White Board Markers II-34 Pentel Co., Ltd Introduces New Series of "Cool Collection" Customized Pens.............. II-34 Pilot Corporation Launches Acro Drive Oil Based Ballpoint Pen II-34 Pentel Co Launches New Range of Smooth Oil Based Ball Point Pen ‘Vicuña EX'.............. II-34 Designer Marc Newson Develops a New Set of Pens for Montblanc II-34 Pentel Co., Ltd Launches "Calligraphy Pen Twin" II-34 Pilot Corporation Launches Friction Ball 3 038 Writing Ballpoint Pen.............. II-34 Pentel Co Launches New Range of Feel of Smooth Oil-Based Ballpoint Pen VICUÑA...............II-35 Luxor Introduces New Range of Fountain Pens as an extension to their Luxor Fountain Pen Series II-35 Pentel Co Launches New Series of "Romantic Collection" Customized Pen "i + (Eye Plus)". II-35 Pentel Co Ltd Launches New Series of ENERGEL Taradio Balploint Pen.............. II-35 Montegrappa to Launch Limited Edition Pele Icons Pen at Dubai Duty Free.............. II-35 Montblanc Launches New Edition of Patron of Art Collection to Honor Steinway.............. II-35 Lapis Bard Launches Avant Garde Graphite Range of Luxury Pens II-35 Cross Launches Cross Apogee Collection II-35 Montegrappa Introduces Writing Instrument Collection to Honor Nelson Mandela.............. II-36 Omas to Launch Limited Edition Pen to Mark Shakespeare's Birth Anniversary.............. II-36 Montegrappa Offers Series of Pens in Honor of Ayrton Senna II-36 MEISSEN COUTURE Unveils Writing Instruments of Porcelain II-36 Caran d'Ache Introduces Collection of Limited Edition Pens II-36 Montegrappa Launches Horse 2014 Collection II-36 Crayola Launches Ultra-Clean Washable Markers II-36

6. RECENT INDUSTRY ACTIVITY..............II-37 Anoto Group AB Acquires Pen Generation Inc. II-37 Bankers Pen Snaps Up Gotham Pen and Pencil II-37 BIC Acquires a Major Stake in Cello Pens II-37 BIC Signs Up as an Official Partner of COP 21 II-37 Montblanc Enters into Designer Partnership with Marc Newson II-37 A.T. Cross Company Completes Acquisition of Sheaffer II-37 Shachihata to Invest in India through Artline India Brand II-38 Conid Licenses Bulkfiller Filling System to Sheaffer through an Agreement.............. II-38 Pilot Introduces Celebrities and Award Nominees to Luxurious and Innovative Writing Instruments II-38

7. FOCUS ON SELECT PLAYERS..............II-39 Add Pens Private Ltd. (India)..............II-39 A.T. Cross Company (US)..............II-39 Crayola, LLC (US).............. II-39 Dollar Industries Pvt. Ltd. (Pakistan) II-40 Faber-Castell AG (Germany)..............II-40 Kokuyo Camlin Limited (India)..............II-41 Mitsubishi Pencil Co., Ltd. (Japan) II-41 Montblanc International GmbH (Germany) II-42 Newell Rubbermaid Inc. (USA)..............II-42 Pentel Co., Ltd. (Japan)..............II-43 Pilot Corporation (Japan)..............II-43 Pilot Pen Corporation of America (US) II-43 Sailor Pen Co., Ltd. (Japan)..............II-44 Societe BIC (France)..............II-44 STAEDTLER Mars GmbH and Co. KG (Germany) II-44 Tombow Pencil Co., Ltd (Japan) II-45 Zebra Co., Ltd. (Japan)..............II-45

8. GLOBAL MARKET PERSPECTIVE..............II-46 Table 9: World Recent Past, Current and Future Analysis for Writing and Marking Instruments by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) II-46

Table 10: World Historic Review for Writing and Marking Instruments by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-47

Table 11: World 14-Year Perspective for Writing and Marking Instruments by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart).............. II-48 Pens/Markers Market.............. II-49 Table 12: World Recent Past, Current and Future Analysis for Pens/Markers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............II-49

Table 13: World Historic Review for Pens/Markers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).............. II-50

Table 14: World 14-Year Perspective for Pens/ Markers by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-51

Table 15: World Recent Past, Current and Future Analysis for Pens/Markers by Product Segment - Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).............. II-52

Table 16: World Historic Review for Pens/Markers by Product Segment - Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart) II-53

Table 17: World 14-Year Perspective for Pens/ Markers by Product Segment - Percentage Breakdown of Dollar Sales for Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-54 Pens/Markers Market by Product Segment II-55 Table 18: World Recent Past, Current and Future Analysis for Ballpoint and Gel Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) II-55

Table 19: World Historic Review for Ballpoint and Gel Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-56

Table 20: World 14-Year Perspective for Ballpoint and Gel Pens by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-57

Table 21: World Recent Past, Current and Future Analysis for Roller Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............II-58

Table 22: World Historic Review for Roller Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).............. II-59

Table 23: World 14-Year Perspective for Roller Pens by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-60

Table 24: World Recent Past, Current and Future Analysis for Mechanical Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) II-61

Table 25: World Historic Review for Mechanical Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-62

Table 26: World 14-Year Perspective for Mechanical Pens by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-63

Table 27: World Recent Past, Current and Future Analysis for Fountain Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) II-64

Table 28: World Historic Review for Fountain Pens by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-65

Table 29: World 14-Year Perspective for Fountain Pens by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-66

Table 30: World Recent Past, Current and Future Analysis for Markers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............II-67

Table 31: World Historic Review for Markers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).............. II-68

Table 32: World 14-Year Perspective for Markers by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-69 Pencils/Art Goods Market..............II-70 Table 33: World Recent Past, Current and Future Analysis for Pencils/Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) II-70

Table 34: World Historic Review for Pencils/Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-71

Table 35: World 14-Year Perspective for Pencils/ Art Goods by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa, and Latin American Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-72

Table 36: World Recent Past, Current and Future Analysis for Pencils/Art Goods by Product Segment - Wood-cased Pencils, Mechanical Pencils, and Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) II-73

Table 37: World Historic Review for Pencils/Art Goods by Product Segment - Wood-cased Pencils, Mechanical Pencils, and Art Goods Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-74

Table 38: World 14-Year Perspective for Pencils/ Art Goods by Product Segment - Percentage Breakdown of Dollar Sales for Wood-cased Pencils, Mechanical Pencils, and Art Goods Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart).............. II-75 Pencils/Art Goods Market by Product Segment II-76 Table 39: World Recent Past, Current and Future Analysis for Woodcased Pencils by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) II-76

Table 40: World Historic Review for Woodcased Pencils by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-77

Table 41: World 14-Year Perspective for Woodcased Pencils by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-78

Table 42: World Recent Past, Current and Future Analysis for Mechanical Pencils by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) II-79

Table 43: World Historic Review for Mechanical Pencils by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-80

Table 44: World 14-Year Perspective for Mechanical Pencils by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-81

Table 45: World Recent Past, Current and Future Analysis for Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............II-82

Table 46: World Historic Review for Art Goods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).............. II-83

Table 47: World 14-Year Perspective for Art Goods by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-84

III. MARKET

1. THE UNITED STATES.............. III-1 A.Market Analysis.............. III-1 Current and Future Analysis..............III-1 Market Overview.............. III-1 Key Factors Propelling Demand for Stationery III-1 Increase in School Enrollments III-1 Work-at-Home Trend on the Upward III-1 Baby Boomers Promoting the Market III-2 Market Grows After a Brief Slowdown in 2013 III-2 Consumer Profile of Writing Instrument Users III-2 Preferences of Writing Instruments III-2 Table 48: Consumer Preference in the US Writing Instruments Market (2015): Preference Indicators (In %) of Adult Consumers by Type of Writing Instrument for Regular Use (includes corresponding Graph/Chart) III-2 Reasons for Purchasing Writing and Marking Instruments III-3 Purchase Practices for Pens and Preferences of Consumers III-3 Table 49: Distribution Channel Preference Pattern for Pens in the US (2015): Preference Indicators (In %) of Adult Consumers for Top Five Point of Purchase Channels (includes corresponding Graph/Chart) III-4

Table 50: Demographic Spending Pattern on Pens in US (2015): Analyzed by Price Range (In US$) and Respective Percentage of Adult Consumers (includes corresponding Graph/Chart).............. III-4 Purchase Frequency..............III-5 Table 51: Consumer Preference for Pen Usage in the US (2015): Preference Indicators (In %) for Adult Consumers by Frequency of Pen Use (includes corresponding Graph/Chart).............. III-5 Challenges Posed by Hi-Tech Electronic Gadgets in Education III-5 Market Trends.............. III-6 Pens Continue to Attract Demand III-6 Luxury Writing Instrument Market III-6 Pencils Still Relevant with High Utility Value III-6 Shopping for School Supply III-7 Competitive Scenario..............III-7 Pens Market.............. III-7 Table 52: Brand Preference in the US Pen Market (2015): Preference Indicators (In %) of Adult Consumers for Top Five Brands (includes corresponding Graph/Chart) III-8

Table 53: US Pen Market by Company/Brand (2015): Percentage Value Breakdown by Leading Brands (includes corresponding Graph/Chart) III-8 Luxury Pens Market Dominated by Montblanc III-9 Other Key Statistical Findings III-9 Table 54: US Crayons Market: Top Brands Ranked by Percentage of Total Dollar Sales for 2015 (includes corresponding Graph/Chart) III-9

Table 55: US Markers Market (2014): Percentage Value Breakdown by Brand for BIC-Markit, Crayola, Crayola Color Explosion, Crayola Color Wonder, Sanford Sharpie, and Others (includes corresponding Graph/Chart) III-10 Distribution Channels..............III-10 Table 56: US Writing and Marking Instruments Market (2015): Percentage Share Breakdown of Sales by Distribution Channel - Retail, Commercial, Institutional, E-Commerce and Others (includes corresponding Graph/Chart) III-10

Table 57: US Pens Market (2015): Percentage Share Breakdown of Volume Sales by Distribution Channel - Mass Merchants, Drug Stores, Food Stores and Food/Drugstores (includes corresponding Graph/Chart)..............III-11 Trade Dynamics.............. III-11 Imports of Writing Instruments - China Leads III-11 Table 58: US Imports of Writing Instruments (2015): Percentage Share of Value Imports by Source Country (includes corresponding Graph/Chart) III-11 Product Launches..............III-11 Strategic Corporate Developments III-12 Key Players.............. III-13 B.Market Analytics..............III-15 Table 59: US Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-15

Table 60: US Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/ Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-16

Table 61: US 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-17

2. CANADA.............. III-18 A.Market Analysis.............. III-18 Current and Future Analysis..............III-18 Overview.............. III-18 Trends in Writing Instrument Market III-18 B.Market Analytics..............III-19 Table 62: Canadian Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-19

Table 63: Canadian Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-20

Table 64: Canadian 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-21

3. JAPAN.............. III-22 A.Market Analysis.............. III-22 Current and Future Analysis..............III-22 Stationery Suppliers Focus on Individual Customers III-22 Stationery and Office Supplies as Gift Items - A Robust Market Opportunity..............III-22 Water-based Ball Point Pens Preferred Over Oil-based III-23 Table 65: Japanese Ball Point Pens Market (2014 and 2015): Percentage Share Breakdown of Value Sales by Type - Water-based and Oil-based (includes corresponding Graph/Chart).............. III-23 Competition.............. III-23 Table 66: Japanese Pencils Market (2015): Percentage Share Breakdown of Value Sales by leading Players (includes corresponding Graph/Chart)..............III-23

Table 67: Japanese Ballpoint Pens Market (2015): Percentage Share Breakdown of Value Sales by Leading Players (includes corresponding Graph/Chart)..............III-24 Product Launch.............. III-24 Key Players.............. III-26 B.Market Analytics..............III-28 Table 68: Japanese Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-28

Table 69: Japanese Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-29

Table 70: Japanese 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/ Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-30

4. EUROPE.............. III-31 A.Market Analysis.............. III-31 Current and Future Analysis..............III-31 Stationery Products Market - A Market Primer III-31 Opportunities Ahead..............III-31 Distribution Channels for Writing Instruments III-32 Table 71: European Writing Instruments Market (2015): Percentage Share Breakdown of Value Sales by Distribution Channel - Stationers, Retailers, Department Stores, and Others (includes corresponding Graph/Chart) III-32 B.Market Analytics..............III-33 Table 72: European Recent Past, Current and Future Analysis for Writing and Marking Instruments by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-33

Table 73: European Historic Review for Writing and Marking Instruments by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).............. III-34

Table 74: European 14-Year Perspective for Writing and Marking Instruments by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia, and Rest of European Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-35

Table 75: European Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-36

Table 76: European Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-37

Table 77: European 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-38

4a. FRANCE.............. III-39 A.Market Analysis.............. III-39 Current and Future Analysis..............III-39 Overview.............. III-39 Strategic Corporate Development III-39 Key Player.............. III-39 B.Market Analytics..............III-40 Table 78: French Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-40

Table 79: French Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-41

Table 80: French 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-42

4b. GERMANY.............. III-43 A.Market Analysis.............. III-43 Current and Future Analysis..............III-43 Overview.............. III-43 Product Launches..............III-43 Key Players.............. III-44 B.Market Analytics..............III-46 Table 81: German Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-46

Table 82: German Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-47

Table 83: German 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-48

4c. ITALY.............. III-49 A.Market Analysis.............. III-49 Current and Future Analysis..............III-49 Product Launches..............III-49 B.Market Analytics..............III-50 Table 84: Italian Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-50

Table 85: Italian Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-51

Table 86: Italian 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-52

4d. THE UNITED KINGDOM..............III-53 A.Market Analysis.............. III-53 Current and Future Analysis..............III-53 Luxury Writing Instruments and Stationery Market III-53 Product Launches..............III-53 B.Market Analytics..............III-54 Table 87: UK Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-54

Table 88: UK Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/ Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-55

Table 89: UK 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-56

4e. SPAIN.............. III-57 A.Market Analysis.............. III-57 Current and Future Analysis..............III-57 B.Market Analytics..............III-58 Table 90: Spanish Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-58

Table 91: Spanish Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-59

Table 92: Spanish 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/ Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-60

4f. RUSSIA.............. III-61 A.Market Analysis.............. III-61 Current and Future Analysis..............III-61 Value-Added and Superior Writing Instruments Witness Increase in Demand..............III-61 Distribution Market Dynamics III-61 Retail Statistics - A Perspective III-61 Table 93: Russia Writing Instruments Market (2015): Percentage Share Breakdown of Sales by Distribution Channel - Dealers, Retailers, Direct to Clients and Superstores (includes corresponding Graph/Chart) III-61 B.Market Analytics..............III-62 Table 94: Russian Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-62

Table 95: Russian Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-63

Table 96: Russian 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-64

4g. REST OF EUROPE.............. III-65 A.Market Analysis.............. III-65 Current and Future Analysis..............III-65 Product Launch.............. III-65 Strategic Corporate Developments III-65 B.Market Analytics..............III-66 Table 97: Rest of European Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-66

Table 98: Rest of European Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-67

Table 99: Rest of European 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-68

5. ASIA-PACIFIC.............. III-69 A.Market Analysis.............. III-69 Current and Future Analysis..............III-69 Overview.............. III-69 Distribution Channels for Writing Instruments III-69 Table 100: Asia-Pacific Writing Instruments Market (2015): Percentage Share Breakdown of Value Sales by Distribution Channel - Stationers, Retailers, Department Stores, and Others (includes corresponding Graph/Chart) III-69 B.Market Analytics..............III-70 Table 101: Asia-Pacific Recent Past, Current and Future Analysis for Writing and Marking Instruments by Geographic Region - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).............. III-70

Table 102: Asia-Pacific Historic Review for Writing and Marking Instruments by Geographic Region - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart) III-71

Table 103: Asia-Pacific 14-Year Perspective for Writing and Marking Instruments by Geographic Region - Percentage Breakdown of Dollar Sales for China, India, and Rest of Asia-Pacific Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-72

Table 104: Asia-Pacific Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-73

Table 105: Asia-Pacific Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-74

Table 106: Asia-Pacific 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-75

5a. CHINA.............. III-76 A.Market Analysis.............. III-76 Current and Future Analysis..............III-76 Overview.............. III-76 Continued Growth in Urbanization and Expanding Middle Class Population Sustain Demand for Writing Instruments III-76 China - Also a Manufacturing Hub for Writing Instruments III-76 Writing Instruments - An Export-Oriented Market III-77 Shifting Focus on Quality, Product Innovations, and Regulatory Compliance..............III-77 Pens - The Largest Product Segment III-78 Wenzhou - The Chinese Pen-Manufacturing Capital III-78 Wooden Pencils - A Leading Product Category III-78 Distribution Channel Analysis..............III-79 Table 107: Chinese Writing Instruments Market by Distribution Channel (2015): Value Sales Breakdown for Stationery/Office Supply Store, Hypermarket/ Supermarket, and Online Retailing (includes corresponding Graph/Chart) III-79 B.Market Analytics..............III-80 Table 108: Chinese Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-80

Table 109: Chinese Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-81

Table 110: Chinese 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-82

5b. INDIA.............. III-83 A.Market Analysis.............. III-83 Current and Future Analysis..............III-83 Market Evolution Over the Years III-83 Growth Drivers.............. III-83 Growth from Demographic Factors III-84 Increasing Literacy Rates..............III-84 Increased Per-Capita Disposable Income III-84 Government Expenditure on Education Sector III-84 Key Market Trends.............. III-84 Branded Products Witness Surge in Demand III-84 Still a Price Sensitive Market III-85 Companies Looking up to Export Markets III-85 Indian Pen Market.............. III-85 Competition.............. III-86 Major Acquisitions and Investments III-86 Table 111: Indian Ball Pens Market (2014): Percentage Share Breakdown of Value Sales by Leading Brands (includes corresponding Graph/Chart) III-86

Table 112: Indian Gel Pens Market (2014): Percentage Share Breakdown of Value Sales by Leading Brands (includes corresponding Graph/Chart) III-87

Table 113: Indian Lead Pencils Market (2014): Percentage Share Breakdown of Value Sales by Leading Brands (includes corresponding Graph/Chart) III-87

Table 114: Indian Mechanical Pencils Market (2014): Percentage Share Breakdown of Value Sales by Leading Brands (includes corresponding Graph/Chart) III-87 Product Launches..............III-88 Strategic Corporate Developments III-88 Key Players.............. III-88 B.Market Analytics..............III-90 Table 115: Indian Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-90

Table 116: Indian Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-91

Table 117: Indian 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-92

5c. REST OF ASIA-PACIFIC..............III-93 A.Market Analysis.............. III-93 Current and Future Analysis..............III-93 Key Regional Markets - Notable Trends III-93 Australia: Writing Instruments Market Witnesses Consistent Growth.............. III-93 Malaysia: Competition Fuels Price War III-93 South Korea.............. III-93 Singapore.............. III-94 Taiwan: Slow Population Growth Affects Demand III-94 B.Market Analytics..............III-95 Table 118: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/ Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-95

Table 119: Rest of Asia-Pacific Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-96

Table 120: Rest of Asia-Pacific 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart).............. III-97

6. THE MIDDLE EAST/AFRICA..............III-98 A.Market Analysis.............. III-98 Current and Future Analysis..............III-98 South Africa.............. III-98 B.Market Analytics..............III-99 Table 121: The Middle East/African Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/ Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-99

Table 122: The Middle East/African Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-100

Table 123: The Middle East/African 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart).............. III-101

7. LATIN AMERICA.............. III-102 A.Market Analysis.............. III-102 Current and Future Analysis..............III-102 B.Market Analytics..............III-102 Table 124: Latin American Recent Past, Current and Future Analysis for Writing and Marking Instruments by Geographic Region - Brazil, and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).............. III-102

Table 125: Latin American Historic Review for Writing and Marking Instruments by Geographic Region - Brazil, and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart) III-103

Table 126: Latin American 14-Year Perspective for Writing and Marking Instruments by Geographic Region - Percentage Breakdown of Dollar Sales for Brazil, and Rest of Latin American Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-104

Table 127: Latin American Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-105

Table 128: Latin American Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/ Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-106

Table 129: Latin American 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/ Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-107

7a. BRAZIL.............. III-108 A.Market Analysis.............. III-108 Current and Future Analysis..............III-108 Overview.............. III-108 B.Market Analytics..............III-109 Table 130: Brazilian Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/ Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-109

Table 131: Brazilian Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-110

Table 132: Brazilian 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/ Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-111

7b. REST OF LATIN AMERICA..............III-112 A.Market Analysis.............. III-112 Current and Future Analysis..............III-112 Argentina: A Fragmented Market III-112 Mexico: Young Population Drive Demand III-112 B.Market Analytics..............III-113 Table 133: Rest of Latin American Recent Past, Current and Future Analysis for Writing and Marking Instruments by Product Group/Segment - Pens/ Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-113

Table 134: Rest of Latin American Historic Review for Writing and Marking Instruments by Product Group/Segment - Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-114

Table 135: Rest of Latin American 14-Year Perspective for Writing and Marking Instruments by Product Group/Segment - Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint and Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers) and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods) Markets for Years 2009, 2016 and 2022 (includes corresponding Graph/Chart).............. III-115

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 152 (including Divisions/Subsidiaries - 165)

The United States (25) Japan (10) Europe (79) - France (7) - Germany (23) - The United Kingdom (14) - Italy (14) - Spain (5) - Rest of Europe (16) Asia-Pacific (Excluding Japan) (51)

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