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U.S. Fruit Beverages through 2020

  • June 2016
  • -
  • Beverage Marketing
  • -
  • 436 pages

This report by Beverage Marketing Corp. READY TO GO.

Against a backdrop of topline global trends, this report from Beverage Marketing Corporation provides in-depth coverage of the U.S. fruit beverage market and its key sub-segments including juices, juice blends, fruit drinks, refrigerated, shelf stable, concentrates and organic, trends by brand, flavours and packaging. It also breaks out nectars and super-premium juice, from-concentrate and not-from-concentrate juice. The report also addresses key issues impacting the category and discusses emerging sub-sectors such as light/low-calorie juices and drinks. Five-year U.S. market forecasts are provided.

The answers you need:
This year's edition includes five-year forecasts on a broader range of topics, making it an even better tool for spotting trends and opportunities in the fruit beverages industry and determining where to focus future resources for maximum success.

Questions answered in this in-depth market report include:
- Which companies and brands in the United States experienced growth in 2015 and which did not?
- How do the past, current and future shelf stable trends stack up vs. chilled trends?
- How much fruit juice is consumed per capita in the United States, how has this changed in recent years, and what trends are behind these developments?
- How the various market segments performed in 2015, and how are they like to develop over the next five years?
- How do from concentrate trends (FC) differ from not-from-concentrate (NFC) trends and what will each market look like in 2020?
- Which nations ship the most fruit juices to the U.S. and where are the leading destinations for U.S. juice?
- Which flavors of fruit beverages are growing the fastest? How will flavor by flavor market share trends shift over the next five years? How will fruit drink flavor trends differ from pure fruit juice trends?
- Which segment of the market is expected to perform better through 2020 – juices or drinks?

This report features:
The report surveys the landscape of this stalwart beverage category, with volume, retail dollar, wholesale dollar and per capita consumption figures. In this extensive body of industry research, get an in-depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth through 2020.
All aspects of the market are considered, including segmentation by package size, distribution channels, flavor and processing method. Powdered and organic statistics are included along with advertising and demographic data.

Backed by Beverage Marketing’s reliable, all-sales-channel-inclusive data, readers get a thorough understanding of all facets of the market including:
- Historical and current statistics and BMC's exclusive projections on multiple facets of the market, as well as insight into current trends and market drivers.
- A Regional look at the U.S. marketplace, with past, current and future volume and growth of fruit juice and fruit drinks are broken out for ready comparison.
- Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales and volume data. Coverage includes PepsiCo/Tropicana Products, Coca-Cola/Minute Maid, Ocean Spray, Dr Pepper Snapple, Florida’s Natural Growers, Welch’s, Brynwood Partners (Juicy Juice and Sunny Delight), The Kraft Heinz Company, Tree Top and Apple & Eve.
- Data and discussions detailing trends in shelf-stable, from-concentrate and not-from-concentrate juices, frozen concentrate and chilled, ready-to-serve fruit beverages, nectars and super-premium juice through 2020.
- An analysis of fruit juice and drink volume by flavor and container type through 2020.
- Statistics of imported and exported fruit juices by flavor and country of origin and country of destination.
- Advertising expenditures of the leading companies and a look at category spending by media type (including internet advertising).
- Consumer demographic profiles comparing consumers of key brands.
- An overview of the powdered and organic fruit beverages segments and the key players.
- Five-year projections for the fruit beverage market including sub-segments, flavor trends, packaging, regional trends, expectations by sales channel and more.

Table Of Contents

U.S. Fruit Beverages through 2020
1. THE U.S. FRUIT BEVERAGE MARKET
The Global Fruit Beverage Market
The National Fruit Beverage Market
- Volume
- Wholesale and Retail Dollar Sales
- Per Capita Consumption
- Seasonality
Recent Trends in the Fruit Beverage Market

Exhibits
Global Fruit Beverage Market Volume and Growth 1990 - 2015
U.S. Fruit Beverage Market Volume and Growth 1980 - 2020
U.S. Fruit Beverage Market Segments Volume 2010 - 2020
U.S. Fruit Beverage Market Segments Share of Volume 2010 - 2020
U.S. Fruit Beverage Market Segments Change in Volume 2011 - 2020
U.S. Fruit Beverage Market Total Wholesale Dollars and Growth 1982 - 2020
U.S. Fruit Beverage Market Total Retail Dollars and Growth 1982 - 2020
U.S. Fruit Beverage Market Segments Estimated Wholesale Dollar Sales 1982 - 2020
U.S. Fruit Beverage Market Segments Share of Wholesale Dollar Sales 1982 - 2020
U.S. Fruit Beverage Market Segments Change in Wholesale Dollar Sales 1991 - 2020
U.S. Fruit Beverage Market Per Capita Consumption 1980 - 2020
U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 - 2020
U.S. Fruit Beverage Market Quarterly Volume Shares by Segment 2015
2. THE REGIONAL FRUIT BEVERAGE MARKETS
The Regional Fruit Beverage Markets
- Overview
- The Regional Fruit Juice Markets
- The Regional Fruit Drink Markets
Regional Per Capita Consumption
- Overview
- Regional Fruit Juice Consumption
- Regional Fruit Drink Consumption

Exhibits
U.S. Fruit Beverage Market Volume by Region 2010 - 2020
U.S. Fruit Beverage Market Share of Volume by Region 2010 - 2020
U.S. Fruit Beverage Market Change in Volume by Region 2011 - 2020
U.S. Fruit Juice Market Volume by Region 2010 - 2020
U.S. Fruit Juice Market Share of Volume by Region 2010 - 2020
U.S. Fruit Juice Market Change in Volume by Region 2011 - 2020
U.S. Fruit Drink Market Volume by Region 2010 - 2020
U.S. Fruit Drink Market Share of Volume by Region 2010 - 2020
U.S. Fruit Drink Market Change in Volume by Region 2011 - 2020
U.S. Fruit Juice and Drink Market Per Capita Consumption by Region 2010 - 2020
U.S. Fruit Juice Market Per Capita Consumption by Region 2010 - 2020
U.S. Fruit Drink Market Per Capita Consumption by Region 2011 - 2020
3. FRUIT BEVERAGES BY TYPE
Fruit Beverage Types
Fruit Juice
Fruit Drinks
Total Fruit Beverage Marketplace
Superpremium Juice and Nectars
- Superpremium Juice
- Nectars

Exhibits
Fruit Juice Market Gallonage by Segment 2010 - 2020
Fruit Juice Market Share by Segment 2010 - 2020
Fruit Juice Market Growth by Segment 2011 - 2020
Fruit Drink Market Gallonage by Segment 2010 - 2020
Fruit Drink Market Share by Segment 2010 - 2020
Fruit Drink Market Growth by Segment 2011 - 2020
Fruit Beverage Market Gallonage by Segment 2010 - 2020
Fruit Beverage Market Share by Segment 2010 - 2020
Fruit Beverage Market Growth by Segment 2011 - 2020
Superpremium Juice Volume and Growth 2000 - 2020
Nectars Volume and Growth 2006 - 2020
4. FRUIT BEVERAGES BY FLAVORS
Fruit Beverage Flavors
Fruit Juice Flavors
- Overview
- Frozen Concentrate Juice Flavors
- Chilled, RTS Juice Flavors
- Shelf-Stable Fruit Juice Flavors
- Shelf-Stable Vegetable Juice Flavors
Fruit Drink Flavors
- Overview
- Frozen Concentrate Drink Flavors
- Chilled, RTS Drink Flavors
- Shelf-Stable Drink Flavors
Not-From-Concentrate Juice Flavors
- Orange Juice
- Grapefruit Juice

Exhibits
Fruit Juice Volume by Flavor 2014 - 2020
Fruit Juice Share of Volume by Flavor 2014 - 2020
Fruit Juice Change in Volume by Flavor 2015 - 2020
Frozen Concentrate Juice Flavors Volume 2010 - 2020
Frozen Concentrate Juice Flavors Share of Volume 2010 - 2020
Frozen Concentrate Juice Flavors Change in Volume 2011 - 2020
Chilled, Ready-to-Serve Juice Flavors Volume 2010 - 2020
Chilled, Ready-to-Serve Juice Flavors Share of Volume 2010 - 2020
Chilled, Ready-to-Serve Juice Flavors Change in Volume 2011 - 2020
Shelf-Stable Juice Flavors Volume 2010 - 2020
Shelf-Stable Juice Flavors Share of Volume 2010 - 2020
Shelf-Stable Juice Flavors Change in Volume 2011 - 2020
Shelf-Stable Vegetable Juice Flavors Volume 2010 - 2020
Shelf-Stable Vegetable Juice Flavors Share of Volume 2010 - 2020
Shelf-Stable Vegetable Juice Flavors Change in Volume 2011 - 2020
Fruit Drinks Volume by Flavor 2014 - 2020
Fruit Drinks Share of Volume by Flavor 2014 - 2020
Fruit Drinks Change in Volume by Flavor 2015 - 2020
Frozen Concentrate Fruit Drink Flavors Volume 2010 - 2020
Frozen Concentrate Fruit Drink Flavors Share of Volume 2010 - 2020
Frozen Concentrate Fruit Drink Flavors Change in Volume 2011 - 2020
Chilled, Ready-to-Serve Fruit Drink Flavors Volume 2010 - 2020
Chilled, Ready-to-Serve Fruit Drink Flavors Share of Volume 2010 - 2020
Chilled, Ready-to-Serve Fruit Drink Flavors Change in Volume 2011 - 2020
Shelf-Stable Fruit Drink Flavors Volume 2010 - 2020
Shelf-Stable Fruit Drink Flavors Share of Volume 2010 - 2020
Shelf-Stable Fruit Drink Flavors Change in Volume 2011 - 2020
Chilled, Ready-to-Serve Orange Juice Market Volume by NFC/FC 2010 - 2020
Chilled, Ready-to-Serve Orange Juice Market Share of Volume by NFC/FC 2010 - 2020
Chilled, Ready-to-Serve Orange Juice Market Change in Volume by NFC/FC 2011 - 2020
Chilled, Ready-to-Serve Grapefruit Juice Market Volume by NFC/FC 2010 - 2020
Chilled, Ready-to-Serve Grapefruit Juice Market Share of Volume by NFC/FC 2010 - 2020
Chilled, Ready-to-Serve Grapefruit Juice Market Change in Volume by NFC/FC 2011 - 2020
5. FRUIT JUICE IMPORTS AND EXPORTS
Imports and Exports
The Imported Fruit Juice Market
- Overview
- Flavors
- Countries of Origin
Imported Apple/Pear Juice Volume by Country
Imported Orange Juice Volume by Country
Imported Pineapple Juice Volume by Country
Imported Grape Juice Volume by Country
The Exported Fruit Juice Market
- Overview
- Flavors
- Destination Countries
Exported Orange Juice Volume by Country
Exported Grapefruit Juice Volume by Country
Exported Blended Juice Volume by Country
Exported Grape Juice Volume by Country
Exported Apple Juice Volume by Country

Exhibits
Imported Fruit Juices All Countries and Flavors 1978 - 2015
Imported Fruit Juice Gallonage as a Percentage of the Total Domestic Juice Market 1991 - 2015
Imported Fruit Juices by Flavor 2010 - 2015
Imported Fruit Juices by Flavor Share of Volume 2010 - 2015
Imported Fruit Juices by Flavor Change in Volume 2011 - 2015
Imported Fruit Juice Market Volume by Country of Origin 2010 - 2015
Imported Fruit Juice Market Share by Country of Origin 2010 - 2015
Imported Fruit Juice Market Growth by Country of Origin 2011 - 2015
Imported Apple/Pear Juice Market Volume by Country 2010 - 2015
Imported Apple/Pear Juice Market Share by Country 2010 - 2015
Imported Apple/Pear Juice Market Growth by Country 2011 - 2015
Imported Orange Juice Market Volume by Country 2010 - 2015
Imported Orange Juice Market Share by Country 2010 - 2015
Imported Orange Juice Market Growth by Country 2011 - 2015
Imported Pineapple Juice Market Volume by Country 2010 - 2015
Imported Pineapple Juice Market Share by Country 2010 - 2015
Imported Pineapple Juice Market Growth by Country 2011 - 2015
Imported Grape Juice Market Volume by Country 2010 - 2015
Imported Grape Juice Market Share by Country 2010 - 2015
Imported Grape Juice Market Growth by Country 2011 - 2015
Exported Fruit Juices All Countries and Flavors 1987 - 2015
U.S. Juice Exports Volume by Flavor 2010 - 2015
U.S. Juice Exports Share by Flavor 2010 - 2015
U.S. Juice Exports Growth by Flavor 2011 - 2015
Leading Recipients of U.S. Juice Exports Volume by Country 2010 - 2015
Leading Recipients of U.S. Juice Exports Share by Country 2010 - 2015
Leading Recipients of U.S. Juice Exports Growth by Country 2011 - 2015
Exported Orange Juice Market Volume by Country 2010 - 2015
Exported Orange Juice Market Share of Volume by Country 2010 - 2015
Exported Orange Juice Market Change in Volume by Country 2011 - 2015
Exported Grapefruit Juice Market Volume by Country 2010 - 2015
Exported Grapefruit Juice Market Share of Volume by Country 2010 - 2015
Exported Grapefruit Juice Market Change in Volume by Country 2011 - 2015
Exported Blended Fruit Juice Market Volume by Country 2010 - 2015
Exported Blended Fruit Juice Market Share of Volume by Country 2010 - 2015
Exported Blended Fruit Juice Market Change in Volume by Country 2011 - 2015
Exported Grape Juice Market Volume by Country 2010 - 2015
Exported Grape Juice Market Share of Volume by Country 2010 - 2015
Exported Grape Juice Market Change in Volume by Country 2011 - 2015
Exported Apple Juice Market Volume by Country 2010 - 2015
Exported Apple Juice Market Share of Volume by Country 2010 - 2015
Exported Apple Juice Market Change in Volume by Country 2011 - 2015
6. FRUIT BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Companies
PepsiCo, Inc./Tropicana Products, Inc.
- Overview
- Tropicana - Overview
- Tropicana - Marketing
- Tropicana - Distribution
- Tropicana - Management
- Naked Juice - Overview
- Naked Juice - Marketing
- Naked Juice - Distribution
- Izze - Overview
- Izze - Marketing
- Izze - Distribution
- SoBe - Overview
- SoBe - Marketing
- SoBe - Distribution
Coca-Cola Company/Minute Maid
- Overview
- Minute Maid - Overview
- Minute Maid - Marketing
- Minute Maid - Distribution
- Fuze Beverage - Overview
- Fuze Beverage - Marketing
- Fuze Beverage - Distribution
- Suja - Overview
Ocean Spray
- Overview
- Marketing
- Distribution
- Management
Dr Pepper Snapple Group, Inc.
- Overview
- Mott's USA - Overview
- Mott's USA - Marketing
- Snapple Beverage Group - Overview
- Snapple Beverage Group - Marketing
- Distribution
Florida's Natural Growers
- Overview
- Marketing
- Distribution
Welch's
- Overview
- Marketing
- Distribution
- Management
Brynwood Partners
- Overview
- Marketing
Sunny Delight Beverages Company
- Overview
- Marketing
- Distribution
The Kraft Heinz Company
- Overview
- Marketing
- Distribution
Tree Top, Inc.
- Overview
- Marketing
- Distribution
Apple and Eve L.P.
- Overview
- Marketing
- Distribution

Exhibits
Leading Fruit Beverage Companies and Their Brands Estimated Producers'Revenues 2011 - 2015
Leading Fruit Beverage Companies and Their Brands Share of Estimated Producers' Revenues 2011 - 2015
Leading Fruit Beverage Companies and Their Brands Change in Estimated Producers' Revenues 2012 - 2015
Leading U.S. Fruit Beverage Brands Estimated Producers' Revenues 2011 - 2015
Leading U.S. Fruit Beverage Brands Share of Estimated Producers' Revenues 2011 - 2015
Leading U.S. Fruit Beverage Brands Change in Estimated Producers' Revenues 2012 - 2015
Leading Fruit Beverage Companies and Their Brands Estimated Volume 2011 - 2015
Leading Fruit Beverage Companies and Their Brands Share of Estimated Volume 2011 - 2015
Leading Fruit Beverage Companies and Their Brands Change in Estimated Volume 2012 - 2015
Leading U.S. Fruit Beverage Brands Estimated Volume 2011 - 2015
Leading U.S. Fruit Beverage Brands Share of Estimated Volume 2011 - 2015
Leading U.S. Fruit Beverage Brands Change in Estimated Volume 2012 - 2015
7. FRUIT BEVERAGE DISTRIBUTION CHANNELS
Fruit Beverage Volume by Distribution Channel
- Overview
- Fruit Beverages
- Fruit Juice
- Fruit Drinks

Exhibits
U.S. Fruit Beverage Market Estimated Volume by Distribution Channel 2010 - 2020
U.S. Fruit Beverage Market Share of Estimated Volume by Distribution Channel 2010 - 2020
U.S. Fruit Beverage Market Change in Estimated Volume by Distribution Channel 2011 - 2020
U.S. Fruit Juice Market Estimated Volume by Distribution Channel 2010 - 2020
U.S. Fruit Juice Market Share of Estimated Volume by Distribution Channel 2010 - 2020
U.S. Fruit Juice Market Change in Estimated Volume by Distribution Channel 2011 - 2020
U.S. Fruit Drink Market Estimated Volume by Distribution Channel 2010 - 2020
U.S. Fruit Drink Market Share of Estimated Volume by Distribution Channel 2010 - 2020
U.S. Fruit Drink Market Change in Estimated Volume by Distribution Channel 2011 - 2020
8. FRUIT BEVERAGE PACKAGING
Fruit Beverage Package Types
- Overview
Fruit Juice Packaging
- Frozen Concentrate
- Chilled, RTS
- Shelf-Stable
Fruit Drink Packaging
- Shelf-Stable

Exhibits
Frozen Concentrate Orange Juice Share by Size of Can 1991 - 2020
Chilled, Ready-to-Serve Orange Juice Share by Container Size 1991 - 2020
Chilled, Ready-to-Serve Orange Juice Share by Type of Container 1975 - 2020
Shelf-Stable Fruit Juice Packaging Volume by Type of Container 2010 - 2020
Shelf-Stable Fruit Juice Packaging Share of Volume by Type of Container 2010 - 2020
Shelf-Stable Fruit Juice Packaging Growth by Type of Container 2011 - 2020
Shelf-Stable Fruit Drink Packaging Volume by Type of Container 2010 - 2020
Shelf-Stable Fruit Drink Packaging Share of Volume by Type of Container 2010 - 2020
Shelf-Stable Fruit Drink Packaging Growth by Type of Container 2011 - 2020
9. THE U.S. POWDERED FRUIT DRINK MARKET
Powdered Fruit Drinks
- Volume
- Retail Dollars
Leading Powdered Fruit Drink Brands

Exhibits
Powdered Fruit Drink Market Volume and Retail Sales 1983 - 2020
Powdered Fruit Drink Market Volume by Brand 2010 - 2015
Powdered Fruit Drink Market Share of Volume by Brand 2010 - 2015
Powdered Fruit Drink Market Change in Volume by Brand 2011 - 2015
10. THE ORGANIC FRUIT BEVERAGE MARKET
The National Organic Fruit Beverage Market
- Overview
- Volume
- Per Capita Consumption

Exhibits
Organic Fruit Beverage Market Estimated Volume and Change 2002 - 2020
Organic Fruit Beverage Market Per Capita Consumption 2002 - 2020
11. FRUIT BEVERAGE ADVERTISING EXPENDITURES
Fruit Beverage Advertising
- Overview
- Expenditures on Fruit Juice Ads
- Expenditures on Fruit Drink Ads
Powdered Fruit Drink Advertising
Fruit Beverages Advertising by Medium

Exhibits
Fruit Juice and Fruit Drink Estimated Advertising Expenditures 1990 - 2015
Fruit Juice and Fruit Drink Estimated Advertising Expenditures 2010 - 2015
Fruit Juice and Fruit Drink Share of Estimated Advertising Expenditures 2010 - 2015
Fruit Juice and Fruit Drink Change in Estimated Advertising Expenditures 2011 - 2015
Leading Fruit Juice Brands Estimated Advertising Expenditures 2010 - 2015
Leading Fruit Juice Brands Share of Estimated Advertising Expenditures 2010 - 2015
Leading Fruit Juice Brands Change in Estimated Advertising Expenditures 2011 - 2015
Leading Fruit Drink Brands Estimated Advertising Expenditures 2010 - 2015
Leading Fruit Drink Brands Share of Estimated Advertising Expenditures 2010 - 2015
Leading Fruit Drink Brands Change in Estimated Advertising Expenditures 2011 - 2015
Powdered Fruit Drinks Estimated Advertising Expenditures 1990 - 2015
Leading Powdered Fruit Drink Brands Estimated Advertising Expenditures 2010 - 2015
Leading Powdered Fruit Drink Brands Share of Estimated Advertising Expenditures 2010 - 2015
Leading Powdered Fruit Drink Brands Change in Estimated Advertising Expenditures 2011 - 2015
Estimated Advertising Expenditures for All Fruit Beverage Brands by Media 2010 - 2015
Estimated Share of Advertising Expenditures for All Fruit Beverage Brands by Media 2010 - 2015
Estimated Change in Advertising Expenditures for All Fruit Beverage Brands by Media 2011 - 2015
12. U.S. FRUIT JUICE PRICING
Juice Pricing
- Producer Prices
- Consumer Prices

Exhibits
Producer Price Index Changes for Selected Frozen and Canned Juices and All Commodities 1991 - 2015
Consumer Price Index Changes for Frozen and Non-Frozen Noncarbonated Juices and Drinks and Other Items 1991 - 2015
13. DEMOGRAPHICS OF THE FRUIT BEVERAGE CONSUMER
The Fruit Beverage Consumer
- Overview
- Orange Juice Brand Comparison
- Fruit Drink Brand Comparison

Exhibits
Demographics of the Orange Juice Consumer 2015
Demographics of the Fruit Drink Consumer 2015
Demographics of the Tropicana Orange Juice Consumer 2015
Demographics of the Minute Maid Orange Juice Consumer 2015
Demographics of the Simply Orange Juice Consumer 2015
Demographics of the Store Brand Orange Juice Consumer 2015
Demographics of the Hawaiian Punch Consumer 2015
Demographics of the Hi-C Consumer 2015
Demographics of the Ocean Spray Consumer 2015
Demographics of the Sunny D Consumer 2015
Demographics of the Capri Sun Consumer 2015
Demographics of the Store Brand Fruit Drink Consumer 2015
Appendix
A. U.S. Population by Region 1977 - 2015

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