Digital Devices for the Living Room: Technologies and Global Markets

  • January 2011
  • -
  • BCC Research

Summary

Table of Contents


The global market for digital living room (DLR) devices was estimated to be worth $144.4 billion in 2010. At a compound annual growth rate (CAGR) of 9.4%, the DLR devices market is expected to grow to $225.8 billion in 2015. This growth will be primarily driven by the invention of new video technologies (e.g., 3D-TV) and increased consumer desire for having complete digital home theater experiences at home.

Asia remains the largest market for DLR devices, accounting for nearly $63 billion in 2010. This sector will increase at a 9.2% compound annual growth rate (CAGR) to reach a value of $97 billion in 2015.

The Rest of World (ROW) segment is expected to grow at an impressive 21.5% compound annual growth rate (CAGR) during the next 5 years. This segment was valued at $11 billion in 2010 and is expected to reach $29 billion in 2015. The rapid growth in ROW is attributed to availability of DLR devices in several countries where such devices were previously unavailable. 
 



INTRODUCTION

STUDY GOALS AND OBJECTIVES

A living room in today’s typical household is dominated by several fancy high-tech devices. These feature-rich devices employ cutting-edge technology that often makes its way into news headlines. This report focuses on such digital living room devices and aims to educate the reader from the market and technology perspective.

The research focuses on digital TVs, set-top boxes, DVDs, DVRs, and high-end media systems. Low-end digital living room devices such as smart remote controls and photo frames are excluded from the report.

For each device, the report provides readers with key technological considerations from both the hardware and software points of view. It includes a discussion of the popular chip sets and software stacks present in each device. A forecast of total market in each category by dollar, volume, and geographical region over the period of next 5 years is included. Each device market is further segmented to provide the reader with pertinent information.

The report discusses the market ecosystem in each device category and explains the trends shaping the future. Key players in each category are discussed along with market share information.

The role of start-up is increasingly important in shaping the future of digital living room devices; this report includes a chapter on start-ups in each category. Emerging technologies that define the future of digital living room devices are also discussed.

The report also includes an analysis of patents filed in this marketplace by various companies.

REASONS FOR UNDERTAKING THE STUDY

Digital living room devices have become important aspects of human life. These devices often become centerpieces of attraction whether people visit department stores or converse at parties.

A research study aimed at analyzing this market would be useful to anyone connected to this field. It provides students, executives, and those interested in technology with insight into the underlying technology, market forces, and trends that will help them understand the dynamics.

DIGITAL DEVICES FOR THE LIVING ROOM: MARKET SEGMENTATION

For the purpose of definition for this report, the digital living room market is segmented into five categories: televisions, digital video disc (DVD) players, digital video recorders (DVR), set-top boxes, and home theater systems. These devices, which are common in living rooms, come in a wide range of feature sets.

REPORT SCOPE AND ORGANISATION

This report is divided into five parts: televisions, set-top boxes, DVDs, DVRs, and high-end media systems. The following is provided for each chapter:

  • Definition and further segmentation
  • Overall market
  • Geographic data
  • Revenue by end application
  • Business models
  • Growth forecast and market trends
  • Key players and market share
The report also includes a high-level discussion of the hardware and software design that pertains to each segment.

The number of living room devices could be unlimited in the sense that one could argue that an iPad-like device is also part of digital living room in the future. For the sake of this report, the previously listed categories are limited to the most common categories found in this area.

This report will provide:
  • Understanding of the architecture of digital living home devices and the roles played by different hardware and software components
  • Understanding of the market segment and the factors driving its growth
  • Knowledge of business models used in different market segments
  • Market potential for each segment and projection for the next 5 years
INTENDED AUDIENCE

This report will be useful to a broad reader base. More specifically, the following should benefit:
  • Consumer electronics industry insiders, including executives, managers, marketing, and salespeople, looking to enhance their business knowledge by understanding more about the digital living room market
  • Product marketing and management people from the digital living room market ecosystem who want to understand the intricacies of the market and position their products accordingly
  • Business and venture executives in the technology industry looking to invest in digital living room companies
  • Finance and investment professionals looking to make investment decisions for digital living room companies
METHODOLOGY

Market data and information for this report was conducted through numerous channels.

First, industry association data was obtained, along with publically available information from various companies. These include SEC filings by public companies, presentations in various conferences, and articles and reports published by company insiders.

Next, interviews were conducted with company executives and other industry experts to gather the key data and to obtain market insight. The companies selected for this purpose fell into several categories, including hardware suppliers, device manufacturers, and engineering services companies.

In addition, several other sources were used, including exhaustive Internet searches, blogs, and articles written by industry journalists. Editors and executives provided individual perspectives on the market. Industry journals and publications, white papers, and technical notes were also reviewed.

The projection for future market growth was based on several factors. BCC developed a mathematical model to forecast the growth based on:
  • Annual revenue of the overall industry throughout the last 5 years; this data was used to determine trends and correlation between the overall industry and each segment.
  • External factors, such as the economy and growth projections by key institutions, including IMF
  • Key drivers for each the market segment, such as the emergence of digital TVs and consumer devices
  • Geographical trends impacting the technology, such as the rise of Asia as a major consumer base
  • New innovations and threats facing the existing technology

 

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