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Air Treatment Products in South Korea

  • March 2017
  • -
  • Euromonitor International
  • -
  • 39 pages

In 2016, South Korea experienced one of its hottest summers in decades. The unprecedented hot weather directly affected sales of cooling appliances as more consumers turned to air conditioners and air coolers as well as cooling fans. Air conditioners recorded volume growth of 7%, up from 1% the previous year. Sales had been low during the previous two years due to a weak economy and consumers subsequently reining in their spending.

Euromonitor International’s Air Treatment Products in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Air Purifiers, Cooling, Dehumidifiers, Humidifiers.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Treatment Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Treatment Products in South Korea
AIR TREATMENT PRODUCTS IN SOUTH KOREA
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Treatment Products by Category: Volume 2011-2016
Table 2 Sales of Air Treatment Products by Category: Value 2011-2016
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2011-2016
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2011-2016
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2016
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2012-2016
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2013-2016
Table 8 Distribution of Air Treatment Products by Format: % Volume 2011-2016
Table 9 Production, Imports and Exports of Air Conditioners: Total Volume 2011-2016
Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2016-2021
Table 11 Forecast Sales of Air Treatment Products by Category: Value 2016-2021
Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Cuckoo Electronics Co Ltd in Consumer Appliances (south Korea)
Strategic Direction
Key Facts
Summary 1 Cuckoo Electronics Co Ltd: Key Facts
Summary 2 Cuckoo Electronics Co Ltd: Operational Indicators
Production
Summary 3 Cuckoo Electronics Co Ltd: Production Statistics 2013-2015
Summary 4 Cuckoo Electronics Co Ltd: Production Statistics 2016
Competitive Positioning
Summary 5 Cuckoo Electronics Co Ltd: Competitive Position 2016
Executive Summary
Healthy Volume Sales Growth Recorded in 2016
Premium Connected Appliances Look To Make A Difference
Lg Electronics Maintains Its Leading Position
Non-grocery Specialists Remains the Leading Distribution Channel
Further Positive Growth Expected Over the Forecast Period
Key Trends and Developments
Housing Construction Boom Continues To Boost Appliance Sales
Premiumisation Helps To Support More Mature Categories
Increasing Consumer Awareness of Smart Appliances
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016
Table 15 Replacement Cycles of Consumer Appliances by Category 2011-2016
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021
Market Data
Table 18 Sales of Consumer Appliances by Category: Volume 2011-2016
Table 19 Sales of Consumer Appliances by Category: Value 2011-2016
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016
Table 26 Sales of Small Appliances by Category: Volume 2011-2016
Table 27 Sales of Small Appliances by Category: Value 2011-2016
Table 28 Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 29 Sales of Small Appliances by Category: % Value Growth 2011-2016
Table 30 NBO Company Shares of Major Appliances: % Volume 2012-2016
Table 31 LBN Brand Shares of Major Appliances: % Volume 2013-2016
Table 32 NBO Company Shares of Small Appliances: % Volume 2012-2016
Table 33 LBN Brand Shares of Small Appliances: % Volume 2013-2016
Table 34 Distribution of Major Appliances by Format: % Volume 2011-2016
Table 35 Distribution of Small Appliances by Format: % Volume 2011-2016
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2016-2021
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 44 Forecast Sales of Small Appliances by Category: Volume 2016-2021
Table 45 Forecast Sales of Small Appliances by Category: Value 2016-2021
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021
Sources
Summary 6 Research Sources












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