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Alcoholic Drinks in South Korea, Euromonitor International

  • October 2013
  • -
  • Euromonitor International
  • -
  • 106 pages

In 2012, alcoholic drinks continued to post moderate sales volume growth. The pace of sales growth became slower than the previous year, due to the slower domestic economy and changing drinking culture in South Korea. In 2012, product categories like beer, grape wine, Soju and some western spirits posted great sales volume growth. Available products have been increasingly diversified in most alcoholic drinks categories to satisfy various consumers’ demands. In 2012, sales of whiskies continued...

Euromonitor International's Alcoholic Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in South Korea, Euromonitor International
ALCOHOLIC DRINKS IN SOUTH KOREA
Euromonitor International
October 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Moderate Sales Volume Growth Continues
Younger Consumers of Legal Age and Female Consumers Have Growing Influence
Hite Jinro Co Ltd Continues To Lead
Large Grocery Retailers Have Growing Influence
Steady Growth Over the Forecast Period
Key Trends and Developments
Changing Drinking Culture Has Major Effects
Younger Consumers of Legal Age and Female Consumers Have Growing Influence
Large Retailers Participate More Actively
Key New Product Launches
Summary 1 Key New Product Developments 2011-2012
Hypermarkets and Small Grocery Retailers Lead Over Specialist Retailers in Alcoholic Drinks
Summary 2 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 4 Selling Margin of a Typical Beer Brand 2012 - Hite
Table 5 Selling Margin of a Typical Wine Brand 2012 - Jacob's Creek
Table 6 Selling Margin of a Typical Domestic Wine Brand 2012 - Bekseju
Table 7 Selling Margin of a Typical Spirits Brand 2012 - Imperial 12YO
Table 8 Selling Margin of a Typical Domestic Spirit Brand 2012 - Cheoumcheorum
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 20 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 4 Research Sources
Hite Jinro Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
Summary 5 Hite Jinro Co Ltd: Key Facts
Summary 6 Hite Jinro Co Ltd: Operational Indicators
Company Background
Production
Summary 7 Hite Jinro Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 8 Hite Jinro Co Ltd: Competitive Position 2012
Kooksoondang Brewery Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
Summary 9 Kooksoondang Brewery Co Ltd: Key Facts
Summary 10 Kooksoondang Brewery Co Ltd: Operational Indicators
Company Background
Production
Summary 11 Koosoondang Brewery Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 12 Kooksoondang Brewery Co Ltd: Competitive Position 2012
Lotte Chilsung Beverage Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
Summary 13 Lotte Chilsung Beverage Co Ltd: Key Facts
Summary 14 Lotte Chilsung Beverage Co Ltd: Operational Indicators
Company Background
Production
Summary 15 Lotte Chilsung Beverage Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 16 Lotte Chilsung Beverage Co Ltd: Competitive Position 2012
Oriental Brewery Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
Summary 17 Oriental Brewery Co Ltd: Key Facts
Summary 18 Oriental Brewery Co Ltd: Operational Indicators
Company Background
Production
Summary 19 Oriental Brewery Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 20 Oriental Brewery Co Ltd: Competitive Position 2012
Winenara Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
Summary 21 Winenara Co Ltd: Key Facts
Summary 22 Winenara Co Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 23 Winenara Co Ltd: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 24 Lager by Price Band 2012
Table 25 Number of Breweries 2007-2012
Category Data
Table 26 Sales of Beer by Category: Total Volume 2007-2012
Table 27 Sales of Beer by Category: Total Value 2007-2012
Table 28 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 29 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 30 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 31 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 32 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 33 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 34 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 35 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 36 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 37 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 38 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 39 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 40 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 41 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 42 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 43 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 46 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 47 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 48 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 49 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 50 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 51 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 52 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 53 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 54 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 55 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 56 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 57 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 25 Benchmark Brands 2012
Category Data
Table 61 Sales of Spirits by Category: Total Volume 2007-2012
Table 62 Sales of Spirits by Category: Total Value 2007-2012
Table 63 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 64 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 65 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 66 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 67 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 68 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 70 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 72 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 73 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 75 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 76 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 77 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 78 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 79 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 80 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 81 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 82 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 83 Production, Imports and Exports of Brandy and Cognac: Total Volume 2006-2011
Table 84 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 85 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 86 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 87 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 88 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 89 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 90 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 91 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 92 Sales of Wine by Category: Total Volume 2007-2012
Table 93 Sales of Wine by Category: Total Value 2007-2012
Table 94 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 95 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 96 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 97 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 98 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 99 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 100 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 101 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 102 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2007-2012
Table 103 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 104 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 105 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 106 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 107 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 108 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 109 Sales of Still Rose Wine by Quality Classification: % Total Volume 2007-2012
Table 110 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 111 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 112 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 113 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 114 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 115 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 116 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 117 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 118 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 119 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 120 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 121 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
Table 122 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 123 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 124 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 125 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 126 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 127 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 128 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 129 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 130 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017












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