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Irons in South Korea

  • January 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

The penetration of irons in South Korea is on a downward trend in 2015. Although it used to be an essential household appliance, the usage rate was declining with the growing number of smaller-sized households. The major laundry chain of Cleantopia offers a laundry service for men’s shirts, which is the most commonly laundered item, at a price of Won990 per piece. This reflects the recent trend that more consumers choose to use a professional laundry service, especially to avoid ironing.

Euromonitor International's Irons in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Irons market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Irons in South Korea
IRONS IN SOUTH KOREA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Irons: Volume 2010-2015
Table 2 Sales of Irons: Value 2010-2015
Table 3 Sales of Irons: % Volume Growth 2010-2015
Table 4 Sales of Irons: % Value Growth 2010-2015
Table 5 Sales of Irons by Format: % Volume 2010-2015
Table 6 NBO Company Shares of Irons: % Volume 2011-2015
Table 7 LBN Brand Shares of Irons: % Volume 2012-2015
Table 8 Forecast Sales of Irons: Volume 2015-2020
Table 9 Forecast Sales of Irons: Value 2015-2020
Table 10 Forecast Sales of Irons: % Volume Growth 2015-2020
Table 11 Forecast Sales of Irons: % Value Growth 2015-2020
Executive Summary
Positive Growth Continues in 2015
Differentiation Is the Key To Success
Samsung and Lg Lead Innovation in 2015
Internet Retailing Continues To See Very Strong Growth
Built-in Appliances Have A Positive Future
Key Trends and Developments
Exemption From Individual Consumption Tax for Major Consumer Appliances
Electronics and Appliance Specialist Retailers Remains the Major Distribution Channel
Premiumisation Enters Consumer Appliances
Growing Number of Single Households Becomes the New Target Group
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 13 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 15 Sales of Consumer Appliances by Category: Value 2010-2015
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 22 Sales of Small Appliances by Category: Volume 2010-2015
Table 23 Sales of Small Appliances by Category: Value 2010-2015
Table 24 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 25 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 26 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 27 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 28 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 29 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 30 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 31 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 40 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 41 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources












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