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Microwaves in Australia

  • February 2017
  • -
  • Euromonitor International
  • -
  • 38 pages

Summary

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In 2016, volume sales of microwaves in Australia were boosted by technology and innovation. Consumers led increasingly busy lives and so opted for quick solutions that did not compromise quality. Popular cookery shows, the internet and international travel all influenced food culture in Australia, with consumers becoming more courageous with their food choices and trying different cooking methods to create a wider variety of meals. Brand manufacturers thus equipped their microwaves with more fea...

Euromonitor International’s Microwaves in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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