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Microwaves in South Korea

  • January 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

Summary

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Microwaves lost share to multi-function ovens that were becoming increasingly popular due to their compact design and various cooking modes. Microwaves were already established as a common appliance due to the frequent use of pre-cooked ready meals and frozen foods among the younger generation. Moreover, standard microwaves have a reasonable price range so that single households can also afford to purchase their own. The growing number of single households in the age range of 20 to 30 is the...

Euromonitor International's Microwaves in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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