TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 13
CHAPTER 1 INTRODUCTION 14
What is this report about? 14
How to use this report 14
Definitions 14
CHAPTER 2 NORWAY PASTA & NOODLES 18
2.1 Value 18
2.2 Volume 23
2.3 Market Share 26
2.4 Distribution 28
2.5 Expenditure & consumption per head 29
2.6 ConsumerGraphics 32
CHAPTER 3 NORWAY CHILLED FRESH PASTA 35
3.1 Value 35
3.2 Volume 39
3.3 Market Share 41
3.4 Distribution 43
3.5 Expenditure & consumption per head 44
3.6 ConsumerGraphics 47
CHAPTER 4 NORWAY CANNED PASTA & NOODLES 50
4.1 Value 50
4.2 Volume 54
4.3 Market Share 56
4.4 Distribution 58
4.5 Expenditure & consumption per head 59
4.6 ConsumerGraphics 62
CHAPTER 5 NORWAY DRIED PASTA/NOODLES 65
5.1 Value 65
5.2 Volume 70
5.3 Market Share 73
5.4 Distribution 75
5.5 Expenditure & consumption per head 76
5.6 ConsumerGraphics 79
CHAPTER 6 NORWAY SOCIOECONOMIC PROFILE 82
6.1 Country Overview 82
6.2 Key Facts 83
6.3 Political Overview 85
6.4 Norway Economic Overview 86
CHAPTER 7 NORWAY MACROECONOMIC PROFILE 87
7.1 Macroeconomic Indicators 87
CHAPTER 8 RESEARCH METHODOLOGY 93
8.1 Methodology overview 93
8.2 Secondary research 94
8.3 Market modelling 95
8.4 Primary research 96
8.5 Data finalisation 97
8.6 Ongoing research 97
CHAPTER 9 APPENDIX 98
9.1 Future readings 98
9.2 How to contact experts in your industry 98
LIST OF TABLES
Table 1: Pasta & Noodles category definitions 15
Table 2: Pasta & Noodles distribution channels 16
Table 3: Norway Pasta & Noodles value, 2000-2005 (NOK m, nominal prices) 18
Table 4: Norway Pasta & Noodles value forecast, 2005-2010 (NOK m, nominal prices) 18
Table 5: Norway Pasta & Noodles value, 2000-2005 (NOK m, 2005 prices) 20
Table 6: Norway Pasta & Noodles value forecast, 2005-2010 (NOK m, 2005 prices) 20
Table 7: Norway Pasta & Noodles value, 2000-2005 (US$ m nominal prices) 21
Table 8: Norway Pasta & Noodles value forecast, 2005-2010 (US$ m nominal prices) 21
Table 9: Norway Pasta & Noodles volume, 2000-2005 (Kg m) 23
Table 10: Norway Pasta & Noodles volume forecast, 2005-2010 (Kg m) 23
Table 11: Norway Pasta & Noodles brand share, by value, 2004-2005 (%) 26
Table 12: Norway Pasta & Noodles value, by brand, 2004-2005 (NOK m nominal prices) 26
Table 13: Norway Pasta & Noodles company share, by value, 2004-2005 (%) 27
Table 14: Norway Pasta & Noodles value, by company, 2004-2005 (NOK m nominal prices) 27
Table 15: Norway Pasta & Noodles distribution channels, by value, 2004-2005 (%) 28
Table 16: Norway Pasta & Noodles value, by distribution channel, 2004-2005 (NOK m nominal prices) 28
Table 17: Norway Pasta & Noodles expenditure per head, 2000-2005 (NOK, nominal prices) 29
Table 18: Norway Pasta & Noodles forecast expenditure per head, 2005-2010 (NOK, nominal prices) 29
Table 19: Norway Pasta & Noodles expenditure per head, 2000-2005 (US$ nominal prices) 30
Table 20: Norway Pasta & Noodles forecast expenditure per head, 2005-2010 (US$ nominal prices) 30
Table 21: Norway Pasta & Noodles consumption per head, 2000-2005 (Kg) 31
Table 22: Norway Pasta & Noodles forecast consumption per head, 2005-2010 (Kg) 31
Table 23: Norway Pasta & Noodles value, by age group, 2005 32
Table 24: Norway Pasta & Noodles value, by income group, 2005 32
Table 25: Norway Pasta & Noodles value, by gender, 2005 33
Table 26: Norway Pasta & Noodles value, by marital status, 2005 33
Table 27: Norway Pasta & Noodles value, by size of household, 2005 33
Table 28: Norway Pasta & Noodles value, by urban/rural residence, 2005 34
Table 29: Norway Chilled fresh pasta value, 2000-2005 (NOK m, nominal prices) 35
Table 30: Norway Chilled fresh pasta value forecast, 2005-2010 (NOK m, nominal prices) 35
Table 31: Norway Chilled fresh pasta value, 2000-2005 (NOK m, 2005 prices) 37
Table 32: Norway Chilled fresh pasta value forecast, 2005-2010 (NOK m, 2005 prices) 37
Table 33: Norway Chilled fresh pasta value, 2000-2005 (US$ m nominal prices) 38
Table 34: Norway Chilled fresh pasta value forecast, 2005-2010 (US$ m nominal prices) 38
Table 35: Norway Chilled fresh pasta volume, 2000-2005 (Kg m) 39
Table 36: Norway Chilled fresh pasta volume forecast, 2005-2010 (Kg m) 39
Table 37: Norway Chilled fresh pasta brand share, by value, 2004-2005 (%) 41
Table 38: Norway Chilled fresh pasta value, by brand, 2004-2005 (NOK m nominal prices) 41
Table 39: Norway Chilled fresh pasta company share, by value, 2004-2005 (%) 42
Table 40: Norway Chilled fresh pasta value, by company, 2004-2005 (NOK m nominal prices) 42
Table 41: Norway Chilled fresh pasta distribution channels, by value, 2004-2005 (%) 43
Table 42: Norway Chilled fresh pasta value, by distribution channel, 2004-2005 (NOK m nominal prices) 43
Table 43: Norway Chilled fresh pasta expenditure per head, 2000-2005 (NOK, nominal prices) 44
Table 44: Norway Chilled fresh pasta forecast expenditure per head, 2005-2010 (NOK, nominal prices) 44
Table 45: Norway Chilled fresh pasta expenditure per head, 2000-2005 (US$ nominal prices) 45
Table 46: Norway Chilled fresh pasta forecast expenditure per head, 2005-2010 (US$ nominal prices) 45
Table 47: Norway Chilled fresh pasta consumption per head, 2000-2005 (Kg) 46
Table 48: Norway Chilled fresh pasta forecast consumption per head, 2005-2010 (Kg) 46
Table 49: Norway Chilled fresh pasta value, by age group, 2005 47
Table 50: Norway Chilled fresh pasta value, by income group, 2005 47
Table 51: Norway Chilled fresh pasta value, by gender, 2005 48
Table 52: Norway Chilled fresh pasta value, by marital status, 2005 48
Table 53: Norway Chilled fresh pasta value, by size of household, 2005 48
Table 54: Norway Chilled fresh pasta value, by urban/rural residence, 2005 49
Table 55: Norway Canned pasta & noodles value, 2000-2005 (NOK m, nominal prices) 50
Table 56: Norway Canned pasta & noodles value forecast, 2005-2010 (NOK m, nominal prices) 50
Table 57: Norway Canned pasta & noodles value, 2000-2005 (NOK m, 2005 prices) 52
Table 58: Norway Canned pasta & noodles value forecast, 2005-2010 (NOK m, 2005 prices) 52
Table 59: Norway Canned pasta & noodles value, 2000-2005 (US$ m nominal prices) 53
Table 60: Norway Canned pasta & noodles value forecast, 2005-2010 (US$ m nominal prices) 53
Table 61: Norway Canned pasta & noodles volume, 2000-2005 (Kg m) 54
Table 62: Norway Canned pasta & noodles volume forecast, 2005-2010 (Kg m) 54
Table 63: Norway Canned pasta & noodles brand share, by value, 2004-2005 (%) 56
Table 64: Norway Canned pasta & noodles value, by brand, 2004-2005 (NOK m nominal prices) 56
Table 65: Norway Canned pasta & noodles company share, by value, 2004-2005 (%) 57
Table 66: Norway Canned pasta & noodles value, by company, 2004-2005 (NOK m nominal prices) 57
Table 67: Norway Canned pasta & noodles distribution channels, by value, 2004-2005 (%) 58
Table 68: Norway Canned pasta & noodles value, by distribution channel, 2004-2005 (NOK m nominal prices) 58
Table 69: Norway Canned pasta & noodles expenditure per head, 2000-2005 (NOK, nominal prices) 59
Table 70: Norway Canned pasta & noodles forecast expenditure per head, 2005-2010 (NOK, nominal prices) 59
Table 71: Norway Canned pasta & noodles expenditure per head, 2000-2005 (US$ nominal prices) 60
Table 72: Norway Canned pasta & noodles forecast expenditure per head, 2005-2010 (US$ nominal prices) 60
Table 73: Norway Canned pasta & noodles consumption per head, 2000-2005 (Kg) 61
Table 74: Norway Canned pasta & noodles forecast consumption per head, 2005-2010 (Kg) 61
Table 75: Norway Canned pasta & noodles value, by age group, 2005 62
Table 76: Norway Canned pasta & noodles value, by income group, 2005 62
Table 77: Norway Canned pasta & noodles value, by gender, 2005 63
Table 78: Norway Canned pasta & noodles value, by marital status, 2005 63
Table 79: Norway Canned pasta & noodles value, by size of household, 2005 63
Table 80: Norway Canned pasta & noodles value, by urban/rural residence, 2005 64
Table 81: Norway Dried pasta/noodles value, 2000-2005 (NOK m, nominal prices) 65
Table 82: Norway Dried pasta/noodles value forecast, 2005-2010 (NOK m, nominal prices) 65
Table 83: Norway Dried pasta/noodles value, 2000-2005 (NOK m, 2005 prices) 67
Table 84: Norway Dried pasta/noodles value forecast, 2005-2010 (NOK m, 2005 prices) 67
Table 85: Norway Dried pasta/noodles value, 2000-2005 (US$ m nominal prices) 68
Table 86: Norway Dried pasta/noodles value forecast, 2005-2010 (US$ m nominal prices) 68
Table 87: Norway Dried pasta/noodles volume, 2000-2005 (Kg m) 70
Table 88: Norway Dried pasta/noodles volume forecast, 2005-2010 (Kg m) 70
Table 89: Norway Dried pasta/noodles brand share, by value, 2004-2005 (%) 73
Table 90: Norway Dried pasta/noodles value, by brand, 2004-2005 (NOK m nominal prices) 73
Table 91: Norway Dried pasta/noodles company share, by value, 2004-2005 (%) 74
Table 92: Norway Dried pasta/noodles value, by company, 2004-2005 (NOK m nominal prices) 74
Table 93: Norway Dried pasta/noodles distribution channels, by value, 2004-2005 (%) 75
Table 94: Norway Dried pasta/noodles value, by distribution channel, 2004-2005 (NOK m nominal prices) 75
Table 95: Norway Dried pasta/noodles expenditure per head, 2000-2005 (NOK, nominal prices) 76
Table 96: Norway Dried pasta/noodles forecast expenditure per head, 2005-2010 (NOK, nominal prices) 76
Table 97: Norway Dried pasta/noodles expenditure per head, 2000-2005 (US$ nominal prices) 77
Table 98: Norway Dried pasta/noodles forecast expenditure per head, 2005-2010 (US$ nominal prices) 77
Table 99: Norway Dried pasta/noodles consumption per head, 2000-2005 (Kg) 78
Table 100: Norway Dried pasta/noodles forecast consumption per head, 2005-2010 (Kg) 78
Table 101: Norway Dried pasta/noodles value, by age group, 2005 79
Table 102: Norway Dried pasta/noodles value, by income group, 2005 79
Table 103: Norway Dried pasta/noodles value, by gender, 2005 80
Table 104: Norway Dried pasta/noodles value, by marital status, 2005 80
Table 105: Norway Dried pasta/noodles value, by size of household, 2005 80
Table 106: Norway Dried pasta/noodles value, by urban/rural residence, 2005 81
Table 107: Norway Key Facts 83
Table 108: Norway population, by age group, 2000-2005 (millions) 87
Table 109: Norway population forecast, by age group, 2005-2010 (millions) 88
Table 110: Norway population, by gender, 2000-2005 (millions) 88
Table 111: Norway population forecast, by gender, 2005-2010 (millions) 89
Table 112: Norway real GDP, 2000-2005 (NOK bn, 2005 prices) 89
Table 113: Norway real GDP forecast, 2005-2010 (NOK bn, 2005 prices) 89
Table 114: Norway nominal GDP, 2000-2005 (NOK bn, nominal prices) 90
Table 115: Norway nominal GDP forecast, 2005-2010 (NOK bn, nominal prices) 90
Table 116: Norway real GDP, 2000-2005 (US$ bn, 2005 prices) 90
Table 117: Norway real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 91
Table 118: Norway consumer price index, 2000-2005 (2000=100) 91
Table 119: Norway consumer price index, 2005-2010 (2000=100) 91
Table 120: Norway exchange rate, 2000-2005 92
LIST OF FIGURES
Figure 1: Norway Pasta & Noodles value & value forecast, 2000-2010 (NOK m, nominal prices) 19
Figure 2: Norway Pasta & Noodles category growth comparison, by value, 2000-2010 22
Figure 3: Norway Pasta & Noodles volume & volume forecast, 2000-2010 (Kg m) 24
Figure 4: Norway Pasta & Noodles category growth comparison, by volume, 2000-2010 25
Figure 5: Norway Chilled fresh pasta value & value forecast, 2000-2010 (NOK m, nominal prices) 36
Figure 6: Norway Chilled fresh pasta volume & volume forecast, 2000-2010 (Kg m) 40
Figure 7: Norway Canned pasta & noodles value & value forecast, 2000-2010 (NOK m, nominal prices) 51
Figure 8: Norway Canned pasta & noodles volume & volume forecast, 2000-2010 (Kg m) 55
Figure 9: Norway Dried pasta/noodles value & value forecast, 2000-2010 (NOK m, nominal prices) 66
Figure 10: Norway Dried pasta/noodles segment growth comparison, by value, 2000-2010 69
Figure 11: Norway Dried pasta/noodles volume & volume forecast, 2000-2010 (Kg m) 71
Figure 12: Norway Dried pasta/noodles category growth comparison, by volume, 2000-2010 72
Figure 13: Map of Norway 84
Figure 14: Annual data review process 94