Household Products: Global Industry Guide

Household Products: Global Industry Guide

Datamonitor's Household Products Global Industry Guide is an essential resource for top-level data and analysis covering the household products industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Covers Global, European, Asia-Pacific & 11 individual country markets

* Includes a five-year forecast of the industry

Highlights

The global household products market generated total revenues of $69.3 billion in 2006, this representing a compound annual growth rate (CAGR) of 2.5% for the five-year period spanning 2002-2006.

Textile washing product sales proved the most lucrative for the global household products market in 2006, generating total revenues of $36.3 billion, equivalent to 52.4% of the market‘s overall value.

The performance of the market is forecast to accelerate, with an anticipated CAGR of 2.8% for the five-year period 2006-2011 expected to drive the market to a value of $79.5 billion by the end of 2011.

Why you should buy this report:

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Definition

The household products market consists of the total revenues generated through the sale of air fresheners, bleach, dishwashing products, furniture polish, general purpose cleaners, insecticides, scouring products, textile washing products and toilet care products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.

For the purposes of this report, Europe is deemed to consist of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific is deemed to consist of Australia, China, India, Japan, Singapore, South Korea and Taiwan.

The Americas market consists of Brazil, Canada, Mexico and the US.

The global market consists of Europe, Asia-Pacific, and the Americas.

Table of Contents
CHAPTER 1 Introduction 23
1.1 What is this report about? 23
1.2 Who is the target reader? 23
1.3 How to use this report 23
1.4 Definitions 24
CHAPTER 2 Global Household Products 25
2.1 Market Overview 25
2.2 Market Value 27
2.3 Market Segmentation I 28
2.4 Market Segmentation II 29
2.5 Market Share 30
2.6 Competitive Landscape 31
2.7 Distribution 32
2.8 Market Forecasts 33
CHAPTER 3 Household Products in Asia-Pacific 34
3.1 Market Overview 34
3.2 Market Value 36
3.3 Market Segmentation I 37
3.4 Market Segmentation II 38
3.5 Market Share 39
3.6 Competitive Landscape 40
3.7 Distribution 41
3.8 Market Forecasts 42
CHAPTER 4 Household Products in Europe 43
4.1 Market Overview 43
4.2 Market Value 45
4.3 Market Segmentation I 46
4.4 Market Segmentation II 47
4.5 Market Share 48
4.6 Competitive Landscape 49
4.7 Distribution 50
4.8 Market Forecasts 51
4.9 Macroeconomic Indicators 52
CHAPTER 5 Household Products in Belgium 53
5.1 Market Overview 53
5.2 Market Value 55
5.3 Market Segmentation I 56
5.4 Market Segmentation II 57
5.5 Market Share 58
5.6 Competitive Landscape 59
5.7 Distribution 60
5.8 Market Forecasts 61
5.9 Macroeconomic Indicators 62
CHAPTER 6 Household Products in Canada 63
6.1 Market Overview 63
6.2 Market Value 65
6.3 Market Segmentation I 66
6.4 Market Segmentation II 67
6.5 Market Share 68
6.6 Competitive Landscape 69
6.7 Distribution 70
6.8 Market Forecasts 71
6.9 Macroeconomic Indicators 72
CHAPTER 7 Household Products in China 74
7.1 Market Overview 74
7.2 Market Value 76
7.3 Market Segmentation I 77
7.4 Market Segmentation II 78
7.5 Market Share 79
7.6 Competitive Landscape 80
7.7 Distribution 81
7.8 Market Forecasts 82
7.9 Macroeconomic Indicators 84
CHAPTER 8 Household Products in France 86
8.1 Market Overview 86
8.2 Market Value 88
8.3 Market Segmentation I 89
8.4 Market Segmentation II 90
8.5 Market Share 91
8.6 Competitive Landscape 92
8.7 Distribution 93
8.8 Market Forecasts 94
8.9 Macroeconomic Indicators 95
CHAPTER 9 Household Products in Germany 97
9.1 Market Overview 97
9.2 Market Value 99
9.3 Market Segmentation I 100
9.4 Market Segmentation II 101
9.5 Market Share 102
9.6 Competitive Landscape 103
9.7 Distribution 104
9.8 Market Forecasts 105
9.9 Macroeconomic Indicators 106
CHAPTER 10 Household Products in Italy 108
10.1 Market Overview 108
10.2 Market Value 110
10.3 Market Segmentation I 111
10.4 Market Segmentation II 112
10.5 Market Share 113
10.6 Competitive Landscape 114
10.7 Distribution 115
10.8 Market Forecasts 116
10.9 Macroeconomic Indicators 117
CHAPTER 11 Household Products in Japan 119
11.1 Market Overview 119
11.2 Market Value 121
11.3 Market Segmentation I 122
11.4 Market Segmentation II 123
11.5 Market Share 124
11.6 Competitive Landscape 125
11.7 Distribution 126
11.8 Market Forecasts 127
11.9 Macroeconomic Indicators 128
CHAPTER 12 Household Products in the Netherlands 129
12.1 Market Overview 129
12.2 Market Value 131
12.3 Market Segmentation I 132
12.4 Market Segmentation II 133
12.5 Market Share 134
12.6 Competitive Landscape 135
12.7 Distribution 136
12.8 Market Forecasts 137
12.9 Macroeconomic Indicators 138
CHAPTER 13 Household Products in Spain 139
13.1 Market Overview 139
13.2 Market Value 141
13.3 Market Segmentation I 142
13.4 Market Segmentation II 143
13.5 Market Share 144
13.6 Competitive Landscape 145
13.7 Distribution 146
13.8 Market Forecasts 147
13.9 Macroeconomic Indicators 148
CHAPTER 14 Household Products in the United Kingdom 150
14.1 Market Overview 150
14.2 Market Value 152
14.3 Market Segmentation I 153
14.4 Market Segmentation II 154
14.5 Market Share 155
14.6 Competitive Landscape 156
14.7 Distribution 157
14.8 Market Forecasts 158
14.9 Macroeconomic Indicators 159
CHAPTER 15 Household Products in the United States 161
15.1 Market Overview 161
15.2 Market Value 163
15.3 Market Segmentation I 164
15.4 Market Segmentation II 165
15.5 Market Share 166
15.6 Competitive Landscape 167
15.7 Distribution 168
15.8 Market Forecasts 169
15.9 Macroeconomic Indicators 170
CHAPTER 16 Company Profiles 171
16.1 Henkel KGaA. 171
16.2 Reckitt Benckiser PLC. 186
16.3 Procter & Gamble Company, The. 198
CHAPTER 17 Appendix 214
17.1 Data Research Methodology 214
17.2 Report writing team 215


List of Tables
Table 1: Global Household Products Market Value: $ billion, 2002-2006 27
Table 2: Global Household Products Market Segmentation I: % Share, by Value, 2006 28
Table 3: Global Household Products Market Segmentation II: % Share, by Value, 2006 29
Table 4: Global Household Products Market Share: % Share, by Value, 2004 30
Table 5: Global Household Products Distribution: % Share, by Value, 2004 32
Table 6: Global Household Products Market Value Forecast: $ billion, 2006-2011 33
Table 7: Asia-Pacific Household Products Market Value: $ billion, 2002-2006 36
Table 8: Asia-Pacific Household Products Market Segmentation I: % Share, by Value, 2006 37
Table 9: Asia-Pacific Household Products Market Segmentation II: % Share, by Value, 2006 38
Table 10: Asia-Pacific Household Products Market Share: % Share, by Value, 2004 39
Table 11: Asia-Pacific Household Products Distribution: % Share, by Value, 2004 41
Table 12: Asia-Pacific Household Products Market Value Forecast: $ billion, 2006-2011 42
Table 13: Europe Household Products Market Value: $ billion, 2002-2006 45
Table 14: Europe Household Products Market Segmentation I: % Share, by Value, 2006 46
Table 15: Europe Household Products Market Segmentation II: % Share, by Value, 2006 47
Table 16: Europe Household Products Market Share: % Share, by Value, 2004 48
Table 17: Europe Household Products Distribution: % Share, by Value, 2004 50
Table 18: Europe Household Products Market Value Forecast: $ billion, 2006-2011 51
Table 19: Europe Exchange Rate, 2002 52
Table 20: Belgium Household Products Market Value: $ million, 2002-2006 55
Table 21: Belgium Household Products Market Segmentation I: % Share, by Value, 2006 56
Table 22: Belgium Household Products Market Segmentation II: % Share, by Value, 2006 57
Table 23: Belgium Household Products Market Share: % Share, by Value, 2004 58
Table 24: Belgium Household Products Distribution: % Share, by Value, 2004 60
Table 25: Belgium Household Products Market Value Forecast: $ million, 2006-2011 61
Table 26: Belgium Size of Population (million) , 2002-2006 62
Table 27: Belgium GDP (1995=100), 2002-2006 62
Table 28: Belgium Exchange Rate, 2002 62
Table 29: Canada Household Products Market Value: $ million, 2002-2006 65
Table 30: Canada Household Products Market Segmentation I: % Share, by Value, 2006 66
Table 31: Canada Household Products Market Segmentation II: % Share, by Value, 2006 67
Table 32: Canada Household Products Market Share: % Share, by Value, 2004 68
Table 33: Canada Household Products Distribution: % Share, by Value, 2004 70
Table 34: Canada Household Products Market Value Forecast: $ million, 2006-2011 71
Table 35: Canada Size of Population (million) , 2002-2006 72
Table 36: Canada GDP (1995=100), 2002-2006 72
Table 37: Canada Inflation, 2002-2006 73
Table 38: Canada Exchange Rate, 2002 73
Table 39: China Household Products Market Value: $ billion, 2002-2006 76
Table 40: China Household Products Market Segmentation I: % Share, by Value, 2006 77
Table 41: China Household Products Market Segmentation II: % Share, by Value, 2006 78
Table 42: China Household Products Market Share: % Share, by Value, 2004 79
Table 43: China Household Products Distribution: % Share, by Value, 2004 81
Table 44: China Household Products Market Value Forecast: $ billion, 2006-2011 82
Table 45: China Size of Population (million) , 2002-2006 84
Table 46: China GDP (1995=100), 2002-2006 84
Table 47: China Inflation, 2002-2006 85
Table 48: China Exchange Rate, 2002 85
Table 49: France Household Products Market Value: $ million, 2002-2006 88
Table 50: France Household Products Market Segmentation I: % Share, by Value, 2006 89
Table 51: France Household Products Market Segmentation II: % Share, by Value, 2006 90
Table 52: France Household Products Market Share: % Share, by Value, 2004 91
Table 53: France Household Products Distribution: % Share, by Value, 2004 93
Table 54: France Household Products Market Value Forecast: $ million, 2006-2011 94
Table 55: France Size of Population (million) , 2002-2006 95
Table 56: France GDP (1995=100), 2002-2006 95
Table 57: France Inflation, 2002-2006 96
Table 58: France Exchange Rate, 2002 96
Table 59: Germany Household Products Market Value: $ million, 2002-2006 99
Table 60: Germany Household Products Market Segmentation I: % Share, by Value, 2006 100
Table 61: Germany Household Products Market Segmentation II: % Share, by Value, 2006 101
Table 62: Germany Household Products Market Share: % Share, by Value, 2004 102
Table 63: Germany Household Products Distribution: % Share, by Value, 2004 104
Table 64: Germany Household Products Market Value Forecast: $ million, 2006-2011 105
Table 65: Germany Size of Population (million) , 2002-2006 106
Table 66: Germany GDP (1995=100), 2002-2006 106
Table 67: Germany Inflation, 2002-2006 107
Table 68: Germany Exchange Rate, 2002 107
Table 69: Italy Household Products Market Value: $ billion, 2002-2006 110
Table 70: Italy Household Products Market Segmentation I: % Share, by Value, 2006 111
Table 71: Italy Household Products Market Segmentation II: % Share, by Value, 2006 112
Table 72: Italy Household Products Market Share: % Share, by Value, 2004 113
Table 73: Italy Household Products Distribution: % Share, by Value, 2004 115
Table 74: Italy Household Products Market Value Forecast: $ billion, 2006-2011 116
Table 75: Italy Size of Population (million) , 2002-2006 117
Table 76: Italy GDP (1995=100), 2002-2006 117
Table 77: Italy Inflation, 2002-2006 118
Table 78: Italy Exchange Rate, 2002 118
Table 79: Japan Household Products Market Value: $ million, 2002-2006 121
Table 80: Japan Household Products Market Segmentation I: % Share, by Value, 2006 122
Table 81: Japan Household Products Market Segmentation II: % Share, by Value, 2006 123
Table 82: Japan Household Products Market Share: % Share, by Value, 2004 124
Table 83: Japan Household Products Distribution: % Share, by Value, 2004 126
Table 84: Japan Household Products Market Value Forecast: $ million, 2006-2011 127
Table 85: Japan Size of Population (million) , 2002-2006 128
Table 86: Japan GDP (1995=100), 2002-2006 128
Table 87: Japan Exchange Rate, 2002 128
Table 88: Netherlands Household Products Market Value: $ million, 2002-2006 131
Table 89: Netherlands Household Products Market Segmentation I: % Share, by Value, 2006 132
Table 90: Netherlands Household Products Market Segmentation II: % Share, by Value, 2006 133
Table 91: Netherlands Household Products Market Share: % Share, by Value, 2004 134
Table 92: Netherlands Household Products Distribution: % Share, by Value, 2004 136
Table 93: Netherlands Household Products Market Value Forecast: $ million, 2006-2011 137
Table 94: Netherlands Size of Population (million) , 2002-2006 138
Table 95: Netherlands GDP (1995=100), 2002-2006 138
Table 96: Netherlands Exchange Rate, 2002 138
Table 97: Spain Household Products Market Value: $ million, 2002-2006 141
Table 98: Spain Household Products Market Segmentation I: % Share, by Value, 2006 142
Table 99: Spain Household Products Market Segmentation II: % Share, by Value, 2006 143
Table 100: Spain Household Products Market Share: % Share, by Value, 2004 144
Table 101: Spain Household Products Distribution: % Share, by Value, 2004 146
Table 102: Spain Household Products Market Value Forecast: $ million, 2006-2011 147
Table 103: Spain Size of Population (million) , 2002-2006 148
Table 104: Spain GDP (1995=100), 2002-2006 148
Table 105: Spain Inflation, 2002-2006 149
Table 106: Spain Exchange Rate, 2002 149
Table 107: United Kingdom Household Products Market Value: $ million, 2002-2006 152
Table 108: United Kingdom Household Products Market Segmentation I: % Share, by Value, 2006 153
Table 109: United Kingdom Household Products Market Segmentation II: % Share, by Value, 2006 154
Table 110: United Kingdom Household Products Market Share: % Share, by Value, 2004 155
Table 111: United Kingdom Household Products Distribution: % Share, by Value, 2004 157
Table 112: United Kingdom Household Products Market Value Forecast: $ million, 2006-2011 158
Table 113: United Kingdom Size of Population (million) , 2002-2006 159
Table 114: United Kingdom GDP (1995=100), 2002-2006 159
Table 115: United Kingdom Inflation, 2002-2006 160
Table 116: United Kingdom Exchange Rate, 2002 160
Table 117: United States Household Products Market Value: $ billion, 2002-2006 163
Table 118: United States Household Products Market Segmentation I: % Share, by Value, 2006 164
Table 119: United States Household Products Market Segmentation II: % Share, by Value, 2006 165
Table 120: United States Household Products Market Share: % Share, by Value, 2004 166
Table 121: United States Household Products Distribution: % Share, by Value, 2004 168
Table 122: United States Household Products Market Value Forecast: $ billion, 2006-2011 169
Table 123: United States Size of Population (million) , 2002-2006 170
Table 124: United States GDP (1995=100), 2002-2006 170
Table 125: United States Inflation, 2002-2006 170
Table 126: Henkel KGaA Key Facts 171
Table 127: Henkel KGaA. SWOT Analysis 177
Table 128: Reckitt Benckiser PLC Key Facts 186
Table 129: Reckitt Benckiser PLC. SWOT Analysis 191
Table 130: Procter & Gamble Company, The Key Facts 198
Table 131: Procter & Gamble Company, The. SWOT Analysis 205


List of Figures
Figure 1: Global Household Products Market Value: $ billion, 2002-2006 27
Figure 2: Global Household Products Market Segmentation I: % Share, by Value, 2006 28
Figure 3: Global Household Products Market Segmentation II: % Share, by Value, 2006 29
Figure 4: Global Household Products Market Share: % Share, by Value, 2004 30
Figure 5: Global Household Products Distribution: % Share, by Value, 2004 32
Figure 6: Global Household Products Market Value Forecast: $ billion, 2006-2011 33
Figure 7: Asia-Pacific Household Products Market Value: $ billion, 2002-2006 36
Figure 8: Asia-Pacific Household Products Market Segmentation I: % Share, by Value, 2006 37
Figure 9: Asia-Pacific Household Products Market Segmentation II: % Share, by Value, 2006 38
Figure 10: Asia-Pacific Household Products Market Share: % Share, by Value, 2004 39
Figure 11: Asia-Pacific Household Products Distribution: % Share, by Value, 2004 41
Figure 12: Asia-Pacific Household Products Market Value Forecast: $ billion, 2006-2011 42
Figure 13: Europe Household Products Market Value: $ billion, 2002-2006 45
Figure 14: Europe Household Products Market Segmentation I: % Share, by Value, 2006 46
Figure 15: Europe Household Products Market Segmentation II: % Share, by Value, 2006 47
Figure 16: Europe Household Products Market Share: % Share, by Value, 2004 48
Figure 17: Europe Household Products Distribution: % Share, by Value, 2004 50
Figure 18: Europe Household Products Market Value Forecast: $ billion, 2006-2011 51
Figure 19: Belgium Household Products Market Value: $ million, 2002-2006 55
Figure 20: Belgium Household Products Market Segmentation I: % Share, by Value, 2006 56
Figure 21: Belgium Household Products Market Segmentation II: % Share, by Value, 2006 57
Figure 22: Belgium Household Products Market Share: % Share, by Value, 2004 58
Figure 23: Belgium Household Products Distribution: % Share, by Value, 2004 60
Figure 24: Belgium Household Products Market Value Forecast: $ million, 2006-2011 61
Figure 25: Canada Household Products Market Value: $ million, 2002-2006 65
Figure 26: Canada Household Products Market Segmentation I: % Share, by Value, 2006 66
Figure 27: Canada Household Products Market Segmentation II: % Share, by Value, 2006 67
Figure 28: Canada Household Products Market Share: % Share, by Value, 2004 68
Figure 29: Canada Household Products Distribution: % Share, by Value, 2004 70
Figure 30: Canada Household Products Market Value Forecast: $ million, 2006-2011 71
Figure 31: China Household Products Market Value: $ billion, 2002-2006 76
Figure 32: China Household Products Market Segmentation I: % Share, by Value, 2006 77
Figure 33: China Household Products Market Segmentation II: % Share, by Value, 2006 78
Figure 34: China Household Products Market Share: % Share, by Value, 2004 79
Figure 35: China Household Products Distribution: % Share, by Value, 2004 81
Figure 36: China Household Products Market Value Forecast: $ billion, 2006-2011 83
Figure 37: France Household Products Market Value: $ million, 2002-2006 88
Figure 38: France Household Products Market Segmentation I: % Share, by Value, 2006 89
Figure 39: France Household Products Market Segmentation II: % Share, by Value, 2006 90
Figure 40: France Household Products Market Share: % Share, by Value, 2004 91
Figure 41: France Household Products Distribution: % Share, by Value, 2004 93
Figure 42: France Household Products Market Value Forecast: $ million, 2006-2011 94
Figure 43: Germany Household Products Market Value: $ million, 2002-2006 99
Figure 44: Germany Household Products Market Segmentation I: % Share, by Value, 2006 100
Figure 45: Germany Household Products Market Segmentation II: % Share, by Value, 2006 101
Figure 46: Germany Household Products Market Share: % Share, by Value, 2004 102
Figure 47: Germany Household Products Distribution: % Share, by Value, 2004 104
Figure 48: Germany Household Products Market Value Forecast: $ million, 2006-2011 105
Figure 49: Italy Household Products Market Value: $ billion, 2002-2006 110
Figure 50: Italy Household Products Market Segmentation I: % Share, by Value, 2006 111
Figure 51: Italy Household Products Market Segmentation II: % Share, by Value, 2006 112
Figure 52: Italy Household Products Market Share: % Share, by Value, 2004 113
Figure 53: Italy Household Products Distribution: % Share, by Value, 2004 115
Figure 54: Italy Household Products Market Value Forecast: $ billion, 2006-2011 116
Figure 55: Japan Household Products Market Value: $ million, 2002-2006 121
Figure 56: Japan Household Products Market Segmentation I: % Share, by Value, 2006 122
Figure 57: Japan Household Products Market Segmentation II: % Share, by Value, 2006 123
Figure 58: Japan Household Products Market Share: % Share, by Value, 2004 124
Figure 59: Japan Household Products Distribution: % Share, by Value, 2004 126
Figure 60: Japan Household Products Market Value Forecast: $ million, 2006-2011 127
Figure 61: Netherlands Household Products Market Value: $ million, 2002-2006 131
Figure 62: Netherlands Household Products Market Segmentation I: % Share, by Value, 2006 132
Figure 63: Netherlands Household Products Market Segmentation II: % Share, by Value, 2006 133
Figure 64: Netherlands Household Products Market Share: % Share, by Value, 2004 134
Figure 65: Netherlands Household Products Distribution: % Share, by Value, 2004 136
Figure 66: Netherlands Household Products Market Value Forecast: $ million, 2006-2011 137
Figure 67: Spain Household Products Market Value: $ million, 2002-2006 141
Figure 68: Spain Household Products Market Segmentation I: % Share, by Value, 2006 142
Figure 69: Spain Household Products Market Segmentation II: % Share, by Value, 2006 143
Figure 70: Spain Household Products Market Share: % Share, by Value, 2004 144
Figure 71: Spain Household Products Distribution: % Share, by Value, 2004 146
Figure 72: Spain Household Products Market Value Forecast: $ million, 2006-2011 147
Figure 73: United Kingdom Household Products Market Value: $ million, 2002-2006 152
Figure 74: United Kingdom Household Products Market Segmentation I: % Share, by Value, 2006 153
Figure 75: United Kingdom Household Products Market Segmentation II: % Share, by Value, 2006 154
Figure 76: United Kingdom Household Products Market Share: % Share, by Value, 2004 155
Figure 77: United Kingdom Household Products Distribution: % Share, by Value, 2004 157
Figure 78: United Kingdom Household Products Market Value Forecast: $ million, 2006-2011 158
Figure 79: United States Household Products Market Value: $ billion, 2002-2006 163
Figure 80: United States Household Products Market Segmentation I: % Share, by Value, 2006 164
Figure 81: United States Household Products Market Segmentation II: % Share, by Value, 2006 165
Figure 82: United States Household Products Market Share: % Share, by Value, 2004 166
Figure 83: United States Household Products Distribution: % Share, by Value, 2004 168
Figure 84: United States Household Products Market Value Forecast: $ billion, 2006-2011 169