Amazon.com, with its sales model based on low prices, convenience, delivery efficiency and strategies that use purchase histories to build consumer loyalty, goes from strength to strength - consumer trust in the brand has helped create unparalleled brand equity for the company. Its only falter in recent years has been its slow start in China; however, greater focus on its proprietary Kindle hardware and a booming content market could turn this around.
Euromonitor International’s Amazon.Com Inc in Retailing (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Retailing industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Amazon.Com Inc in Retailing (World) Amazon.Com Inc in Retailing (World)
May 2014 Scope of the Report Strategic Evaluation Competitive Positioning Global Retail Strategy Product Strategy Operations Opportunities and Recommendations