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ATM Cards in Greece

  • November 2015
  • -
  • Euromonitor International
  • -
  • 20 pages

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Whilst consumer culture in Greece remains cash-dominated, with cash accounting for the vast majority of purchases in the country, card usage is increasing, especially with regard to debit cards. At the same time, more consumers are turning towards e-banking services for the payment of rent and public utilities. Cash transactions are losing ground to e-banking transactions. E-banking is favoured by banks, which see it as a way of minimising operating costs, and consumers, who value the safety...

Euromonitor International's ATM Transactions in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the ATM Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2015

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