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Ice Cream in Kazakhstan

  • March 2015
  • -
  • Euromonitor International
  • -
  • 50 pages

Summary

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Some 70% of the population consumes ice cream in Kazakhstan, of which almost 5% consumes ice cream daily, while a large proportion (25%) consumes ice cream once a month. Sales of ice cream are directly influenced by weather conditions – the hotter it is, the higher sales are. Moreover, sales of ice cream are impacted by the purchasing power of Kazakhstanis and as a result the devaluation of the Tenge negatively impacted sales.

Euromonitor International's Ice Cream in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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