The Mobile Broadcast TV Market 2007 (Market Focus)

The Mobile Broadcast TV Market 2007 (Market Focus)

Introduction

This brief outlines the current environment of mobile broadcast TV in Europe, North America and certain regions in Asia-Pac. Datamonitor considers 2007 to be a critical year for the up-take of mobile broadcast TV and it is crucial for those interested in the space to understand current market trends and dynamics.

Scope

Outlines drivers for the uptake of mobile broadcast TV including consumer demand for multimedia handsets and increasing mobile phone penetration. Addresses different service trials and service launches in the North American, European and Asian-Pacific regions. Highlights conservative forecasts for mobile broadcast TV uptake until 2012 in North America, Europe and Asia-Pac.

Highlights

Primary drivers for the adoption of mobile broadcast TV include increasing mobile phone penetration, growing handset shipments and, most importantly, the strong demand for content on-the-go. Datamonitor considers that there are significant barriers for mass adoption for mobile broadcast TV and that addressing these issues will be fundamental for the growth of the service. Barriers include spectrum allocation for services, device functionality and competition from alternative entertainment sources. Datamonitor predicts at the end of 2006 there were around 4.4 million mobile broadcast TV subscribers. This subscriber base is forecasted to grow to c65.6 million in 2010 and c155.6 million by 2012 with a CAGR of 66.2%.

Reasons to Purchase

Understand key drivers promoting the adoption of mobile video services including mobile broadcast TV. Gain insight into key challenges facing the widespread implementation and adoption for mobile broadcast TV services. Access forecasts for service uptake in both mature and growing wireless markets.

Introduction

This brief outlines the current environment of mobile broadcast TV in Europe, North America and certain regions in Asia-Pac. Datamonitor considers 2007 to be a critical year for the up-take of mobile broadcast TV and it is crucial for those interested in the space to understand current market trends and dynamics.

Scope

Outlines drivers for the uptake of mobile broadcast TV including consumer demand for multimedia handsets and increasing mobile phone penetration. Addresses different service trials and service launches in the North American, European and Asian-Pacific regions. Highlights conservative forecasts for mobile broadcast TV uptake until 2012 in North America, Europe and Asia-Pac.

Highlights

Primary drivers for the adoption of mobile broadcast TV include increasing mobile phone penetration, growing handset shipments and, most importantly, the strong demand for content on-the-go. Datamonitor considers that there are significant barriers for mass adoption for mobile broadcast TV and that addressing these issues will be fundamental for the growth of the service. Barriers include spectrum allocation for services, device functionality and competition from alternative entertainment sources. Datamonitor predicts at the end of 2006 there were around 4.4 million mobile broadcast TV subscribers. This subscriber base is forecasted to grow to c65.6 million in 2010 and c155.6 million by 2012 with a CAGR of 66.2%.

Reasons to Purchase

Understand key drivers promoting the adoption of mobile video services including mobile broadcast TV. Gain insight into key challenges facing the widespread implementation and adoption for mobile broadcast TV services. Access forecasts for service uptake in both mature and growing wireless markets.