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04-047: Marketing to Life Scientists: A Psychographic Analysis
04-047: Marketing to Life Scientists: A Psychographic Analysis
- Report price : $ 1 900
- Publication date : September 2004
- Length : 201 pages
04-047: Marketing to Life Scientists: A Psychographic Analysis
This report explores how scientists in each of four psychographic profiles exhibit similarities and differences in the way they prefer to receive and respond to various media, including printed catalogs, supplier Web sites, direct mail, sales representatives, print advertisements and scientific meetings
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