Home Shopping - France

About this report
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

background economic and demographic data
market sizes
regional retailing trends and issues
market drivers
consumer expenditure
consumer trends
leading pan-European retailers
domestic retailers
market forecasts

Contents

Market in Brief
French home shopping among the largest in Europe
Mail order dominates
Direct sellers need to adapt
E-commerce strong
Leading players lose share
Mail order forecast to outperform
Broader Market Environment

Number of Internet users rising rapidly…
Figure 1: Leading European economies, % growth in number of Internet users, 2000-07
Figure 2: France: Internet access data, October 2005
Population ageing
Figure 3: France: Population trends, 2002-06
Figure 4: France: Population, by age group, 2006
Economy in trouble
Figure 5: France: Gross domestic product, 1995-2005
Inflation
Figure 6: France: Consumer price inflation, 1998-2006
The Market in Context

The mail order, direct selling and e-commerce markets
Market size
Figure 7: France: Home shopping market by major sub-sector, 2005
Figure 8: France: Home shopping market sector share, 2005
Mail order
Figure 9: France: Mail order specialists’ sales & estimated breakdown, 2002-06
Figure 10: France: Mail order specialists’ sales, relative performance by segment, 2002-06
Direct selling
Figure 11: France: FEDSA members’ sales, 2001-05
E-commerce
Figure 12: France: Estimated e-commerce sales, 2001-06
Market Size and Forecast

Outlook
Non-store and mail order specialists’ forecast
Figure 13: France: Non-store specialists’ retail sales, 2002-12
Figure 14: France: Mail order specialists as % of all retail sales, 2002-12
European Consumer Context

Mail order – Key consumer research findings
Figure 15: Mail order use in GB, France, Germany, and Spain, 2006
Agency mail order
Figure 16: Are you acurrently an agent?, GB, France, Germany & Spain, 2006
Home shopping technology
Figure 17: Internet usage in GB, Germany, France and Spain, 2006
Figure 18: Agreement with statements relating to new technology and shopping, GB, Germany, France and Spain, 2006
Retail Competitor Analysis
Leading retailers
Redcats
Other leading players
Non-specialists
Figure 19: France: Leading non-store retailers, 2005
eBay
Market shares
Figure 20: France: Leading non-store retailers market shares, 2005
Amazon.fr
Evaluation
Figure 21: France: Leading home shopping retailers, evaluation, 2007
Major Company Profiles

Bertelsmann DirectGroup
Figure 22: Bertelsmann DirectGroup: Sales as share of non-store retailers’ sales in Germany and Europe, 2001-05
Strategic evaluation
Background
Financial performance
Figure 23: Bertelsmann DirectGroup: Group financial performance, 2001-05
Figure 24: Bertelsmann Group: Share of revenues by region, 2005
Figure 25: Bertelsmann Group: Share of revenues by category, 2005
Figure 26: Bertelsmann Group: Share of revenues by business division, 2004 and 2005
Figure 27: Bertelsmann DirectGroup: Share of revenues by category, 2005
Figure 28: Bertelsmann DirectGroup: Share of revenues by region, 2005
Retail offering
Market positioning
Brands
Figure 29: Bertelsmann: DirectGroup clubs and businesses, 2005
Operational issues and product development
Groupe Camif
Figure 30: Groupe Camif: Sales as share of non-store retailers in France, 2001-05
Strategic evaluation
Background
Group structure
Figure 31: Camif: Main operating divisions
Financial performance
Figure 32: Groupe Camif: Group financial performance, 2001-05
Store portfolio
Figure 33: Groupe Camif: Outlet data, 2001-05
Retail offering
Market positioning – ethical values
Product offer
Pricing
Operational issues
e-commerce & home shopping
Damartex
Figure 34: Damartex Europe: Sales as share of non-store retailers’ sales in Europe, 2002-06
Figure 35: Damartex France: Sales as share of non-store retailers’ sales in France, 2002-06
Figure 36: Damartex UK: Sales as share of non-store retailers’ sales in UK, 2002-06
Strategic evaluation
Background
Financial performance
Figure 37: Damartex: Financial performance, 2001/02-2005/06
2005/06 results
Store portfolio
Figure 38: Damartex: Retail outlets, 2002, 2004 and 2006
Retail offering
Market positioning
Product offer
Brands
Pricing
Operational issues and product development
Advertising & marketing
e-commerce & home shopping
KarstadtQuelle Mail Order
Figure 39: KarstadtQuelle Mail Order: German sales as share of non-store retailers’ sales in Germany, 2001-05
Strategic evaluation
Background
Karstadt + Quelle = KarstadtQuelle AG
Financial performance
Figure 40: KarstadtQuelle Mail order: Sales by region, 2001-06
Rising importance of foreign businesses
Figure 41: KarstadtQuelle Mail Order: Sales by region, 2005 and projected
Figure 42: KarstadtQuelle Mail Order: Group financial performance, 2001-05
First Choice not Neckermann?
Figure 43: KarstadtQuelle Mail Order: Neckermann, sales performance, 2001-05
Store portfolio
Figure 44: KarstadtQuelle Mail Order: Stores, as at end 2006
Retail offering
Market positioning
Figure 45: KarstadtQuelle Mail Order: Speciality catalogues, 2006
Co-operation with PPR’s Redcats
Brands
Figure 46: KarstadtQuelle Mail Order: Own brands, 2006
Product offer
e-commerce & home shopping
Figure 47: KarstadtQuelle Mail Order: E-commerce as % of all sales, 2005 and projected
Otto Group

Strategic evaluation
Background
Financial performance
Figure 48: Otto Group: Sales by division, 2005/06
Figure 49: Otto Group: Sales by region, 2005/06
Figure 50: Otto Group: Group financial performance, 2001/02-2005/06
Figure 51: Otto UK: Share of all non-store retailers’ sales, 2002-06
Retail offering
Market positioning
Brands
Product offer
Figure 52: Otto: Multi-channel retail operations, 2006
Operational issues
E-commerce & home shopping
Redcats
Figure 53: Redcats: Sales as share of non-store retailers’ sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
Figure 54: Redcats: Group financial performance, 2002-06
Figure 55: Redcats: Sales by division, 2006
Figure 56: Redcats: Specialist catalogues, 2007
Retail offering
Brands
Product offer
Figure 57: Redcats: Sales by major product category, 2005
e-commerce & home shopping
Figure 58: Redcats: Websites by market, 2007
M-commerce development
Amway

Strategic evaluation
Background
Financial performance
Figure 59: Alticor: Financial performance, 2000/01-2004/05
Figure 60: Alticor: Estimated sales by region, 2004/05
Figure 61: Amway UK: Financial performance, 2001-05
Store portfolio
Figure 62: Amway: European operations, dates of entry
Retail offering
Market positioning
Product offer/brands
Figure 63: Alticor: Exclusive brands, 2006
Operational issues
Advertising & marketing
e-commerce
Figure 64: Amway: European websites, 2006
Avon
Figure 65: Avon: Sales as share of non-store retailers’ sales in Europe, 2001-05
Strategic evaluation
Background
Financial performance
Figure 66: Avon: Group financial performance, 2001-05
The European division
Around the world
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising & marketing
e-commerce & home shopping
Tupperware

Strategic evaluation
Background
Financial performance
Figure 67: Tupperware Group: Financial performance, 2001-05
Figure 68: Tupperware Group: Sales by geographic region, 2001 and 2005
Figure 69: Tupperware Group: European sales & profit as share of group sales & profit, 2001-05
Figure 70: Tupperware: Sales in Germany, 2001-05
Figure 71: Tupperware: UK & Republic of Ireland, financial performance, 2001-05
Store portfolio
Figure 72: Tupperware: Websites, 2006/07
Retail offering
Market positioning
Brands/product offer
Figure 73: Tupperware Group: Product category mix
Figure 74: Tupperware Group: Brands, 2006
Operational issues
Advertising & marketing
Vorwerk

Strategic evaluation
Background
Figure 75: Vorwerk: Group divisions, 2006/07
Figure 76: Vorwerk: Geographical presence through Vorwerk companies, 2006/07
Financial performance
Figure 77: Vorwerk: Financial performance, 2001-05
Figure 78: Vorwerk: Group sales by geographic region, 2001-05
Figure 79: Vorwerk: Europe’s share of group sales, 2001-05
Figure 80: Vorwerk: Direct sales by operation, 2001-05
Figure 81: Vorwerk: Share of direct sales by operation, 2001 and 2005
Distribution channels
Figure 82: Vorwerk: Sales advisers, 2001-05
Online activity
Retail offering
Market positioning
Figure 83: Vorwerk: Brands, 2006/07
Operational issues
Advertising & marketing
Amazon.com Inc

Strategic evaluation
Background
Financial performance
Figure 84: Amazon.com Inc: Group financial performance, 2002-06
Figure 85: Amazon.com: Segment reporting, 2005 and 2006
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising & marketing
eBay Inc

Strategic evaluation
Background
Financial performance
Figure 86: eBay Inc: Group financial performance, 2002-06
Figure 87: eBay.com: Financial performance, 2002-06
Other revenue streams
Figure 88: eBay.com: Revenue stream segmental breakdown, 2006
International division continues to outperform the US
Figure 89: eBay.com: Net revenue by geography, 2001-05
Figure 90: eBay: Growth in net revenues by region, 2001-05
Europe driving sales
Figure 91: eBay: Share of net revenue by region, 2001-05
eBay and retail sales
How eBay auction platform operates
Feedback
Product offer