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Adult Mouth Care in Italy

  • September 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

A rise in the incidence of stomatitis during the review period supported a slight growth for adult mouth care. Stomatitis refers to general inflammation of the mouth, with this condition linked to ageing but also to stress. This trend was thus not only due to population ageing in Italy but was also linked to the stress faced by many consumers during the review period as a result of economic uncertainty.

Euromonitor International’s Adult Mouth Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Adult Mouth Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Adult Mouth Care in Italy
ADULT MOUTH CARE IN ITALY
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Adult Mouth Care: Value 2011-2016
Table 2 Sales of Adult Mouth Care: % Value Growth 2011-2016
Table 3 NBO Company Shares of Adult Mouth Care: % Value 2012-2016
Table 4 LBN Brand Shares of Adult Mouth Care: % Value 2013-2016
Table 5 Forecast Sales of Adult Mouth Care: Value 2016-2021
Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2016-2021
Executive Summary
Slight Rise in Economic Confidence Benefits 2016 Sales
Consumers Seeking Natural Health Improvements
Many Leading Players Lose Share As Competition Intensifies
Chemists/pharmacies Continue To Dominate and Enjoy Strong Trust
Focus on Natural Options and Long-term Benefits Set To Continue in Forecast Period
Key Trends and Developments
Slight Rise in Economic Confidence in 2016
Ageing Population Increasingly Willing To Invest in Health
Increasingly Sophisticated Consumers Seeking More Natural Products
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format: % Value 2011-2016
Table 15 Distribution of Consumer Health by Format and Category: % Value 2016
Table 16 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2014-2016
Sources
Summary 2 Research Sources












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