Baked Goods Market Analysis in Belgium

• Publication date: February 2013
• Report size: 74 pages

According to some sources and traditional bakers, the consumption of baked goods and more particularly bread has increased very slightly in volume in Belgium in 2010. Sales in this area are governed by a trend toward simpler, more natural and less expensive products. Consumers seek the best value for money in baked goods, focusing on bread. Some grocery retailers questioned this analysis however. Euromonitor International's report offers ...

According to some sources and traditional bakers, the consumption of baked goods and more particularly bread has increased very slightly in volume in Belgium in 2010. Sales in this area are governed by a trend toward simpler, more natural and less expensive products. Consumers seek the best value for money in baked goods, focusing on bread. Some grocery retailers questioned this analysis however.

Euromonitor International's report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Baked Goods industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Bakery And Pastry Industry in Belgium

Baked Goods in Belgium

September 2010
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Baked Goods by Segment : Volume from 2005 to 2010
Data table 2 Sales of Baked Goods by Segment : Value from 2005 to 2010
Data table 3 Sales of Baked Goods by Segment : % Volume Growth from 2005 to 2010
Data table 4 Sales of Baked Goods by Segment : % Value Growth from 2005 to 2010
Data table 5 Packaged/Industrial Bread by Type: % Value Breakdown from 2005 to 2010
Data table 6 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type from 2005 to 2010
Data table 7 Baked Goods Market Shares from 2005 to 2009
Data table 8 Baked Goods Brand Shares from 2006 to 2009
Data table 9 Sales of Baked Goods by Distribution Format: % Analysis from 2005 to 2010
Data table 10 Projection Sales of Baked Goods by Segment : Volume from 2010 to 2015
Data table 11 Projection Sales of Baked Goods by Segment : Value from 2010 to 2015
Data table 12 Projection Sales of Baked Goods by Segment : % Volume Growth from 2010 to 2015
Data table 13 Projection Sales of Baked Goods by Segment : % Value Growth from 2010 to 2015
Boulangerie La Lorraine NV SA in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 1 Boulangerie La Lorraine NV SA: Key Facts
Summary 2 Boulangerie La Lorraine NV SA: Operational Indicators
Company Background
Production
Summary 3 Boulangerie La Lorraine: Production 2009
Competitive Positioning
Summary 4 Boulangerie La Lorraine NV SA: Competitive Position 2009
Danone Nv/sa in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 5 Danone NV/SA: Key Facts
Summary 6 Danone NV/SA: Operational Indicators1
Company Background
Production
Summary 7 Danone NV/SA: Production Statistics 2009
Competitive Positioning
Lotus Bakeries NV in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 8 Lotus Bakeries BV: Key Facts
Summary 9 Lotus Bakeries BV: Operational Indicators
Company Background
Production
Summary 10 Lotus Bakeries BV: Production 2009
Competitive Positioning
Summary 11 Lotus Bakeries BV: Competitive Position 2009
Quintens Bakkerij NV SA in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 12 Quintens Bakkerij NV SA: Key Facts
Summary 13 Quintens Bakkerij NV SA: Operational Indicators
Company Background
Production
Summary 14 Q-Bakeries Belgium: Production 2009
Competitive Positioning
Summary 15 Quintens Bakkerij NV SA: Competitive Position 2009
Executive Summary
Weak Signs of Improvement in Packaged Food
Logical Slowdown for Impulse Products But Surprisingly for Nutrition/staples Too
Private Label Products Find New Angles of Attack
Supermarket Chains Forge Ahead, Discounters Miss the Chance
Strong Competition Should Result in Meagre Growth
Key Trends and Developments
Crisis Is Still Here in Packaged Food
Growing Need To Save Time and Money
Back To Roots at Home
Health and Wellness Becomes Increasingly Simple and Natural
A-brands Not Really Favoured by the Counter-attack of Supermarkets
Market Data
Data table 14 Sales of Packaged Food by Segment : Volume from 2005 to 2010
Data table 15 Sales of Packaged Food by Segment : Value from 2005 to 2010
Data table 16 Sales of Packaged Food by Segment : % Volume Growth from 2005 to 2010
Data table 17 Sales of Packaged Food by Segment : % Value Growth from 2005 to 2010
Data table 18 GBO Shares of Packaged Food from 2005 to 2009
Data table 19 NBO Shares of Packaged Food from 2005 to 2009
Data table 20 NBO Brand Shares of Packaged Food from 2006 to 2009
Data table 21 Penetration of Private Label by Segment from 2005 to 2009
Data table 22 Sales of Packaged Food by Distribution Format: % Analysis from 2005 to 2010
Data table 23 Sales of Packaged Food by Segment and Distribution Format: % Analysis 2010
Data table 24 Projection Sales of Packaged Food by Segment : Volume from 2010 to 2015
Data table 25 Projection Sales of Packaged Food by Segment : Value from 2010 to 2015
Data table 26 Projection Sales of Packaged Food by Segment : % Volume Growth from 2010 to 2015
Data table 27 Projection Sales of Packaged Food by Segment : % Value Growth from 2010 to 2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 28 Foodservice Sales of Packaged Food by Segment : Volume from 2005 to 2010
Data table 29 Foodservice Sales of Packaged Food by Segment : % Volume Growth from 2005 to 2010
Data table 30 Projection Foodservice Sales of Packaged Food by Segment : Volume from 2010 to 2015
Data table 31 Projection Foodservice Sales of Packaged Food by Segment : % Volume Growth from 2010 to 2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 32 Sales of Impulse and Indulgence Products by Segment : Volume from 2005 to 2010
Data table 33 Sales of Impulse and Indulgence Products by Segment : Value from 2005 to 2010
Data table 34 Sales of Impulse and Indulgence Products by Segment : % Volume Growth from 2005 to 2010
Data table 35 Sales of Impulse and Indulgence Products by Segment : % Value Growth from 2005 to 2010
Data table 36 Market Shares of Impulse and Indulgence Products from 2005 to 2009
Data table 37 Brand Shares of Impulse and Indulgence Products from 2006 to 2009
Data table 38 Projection Sales of Impulse and Indulgence Products by Segment : Volume from 2010 to 2015
Data table 39 Projection Sales of Impulse and Indulgence Products by Segment : Value from 2010 to 2015
Data table 40 Projection Sales of Impulse and Indulgence Products by Segment : % Volume Growth from 2010 to 2015
Data table 41 Projection Sales of Impulse and Indulgence Products by Segment : % Value Growth from 2010 to 2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 42 Sales of Nutrition/Staples by Segment : Volume from 2005 to 2010
Data table 43 Sales of Nutrition/Staples by Segment : Value from 2005 to 2010
Data table 44 Sales of Nutrition/Staples by Segment : % Volume Growth from 2005 to 2010
Data table 45 Sales of Nutrition/Staples by Segment : % Value Growth from 2005 to 2010
Data table 46 Market Shares of Nutrition/Staples from 2005 to 2009
Data table 47 Brand Shares of Nutrition/Staples from 2006 to 2009
Data table 48 Projection Sales of Nutrition/Staples by Segment : Volume from 2010 to 2015
Data table 49 Projection Sales of Nutrition/Staples by Segment : Value from 2010 to 2015
Data table 50 Projection Sales of Nutrition/Staples by Segment : % Volume Growth from 2010 to 2015
Data table 51 Projection Sales of Nutrition/Staples by Segment : % Value Growth from 2010 to 2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 52 Sales of Meal Solutions by Segment : Volume from 2005 to 2010
Data table 53 Sales of Meal Solutions by Segment : Value from 2005 to 2010
Data table 54 Sales of Meal Solutions by Segment : % Volume Growth from 2005 to 2010
Data table 55 Sales of Meal Solutions by Segment : % Value Growth from 2005 to 2010
Data table 56 Market Shares of Meal Solutions from 2005 to 2009
Data table 57 Brand Shares of Meal Solutions from 2006 to 2009
Data table 58 Projection Sales of Meal Solutions by Segment : Volume from 2010 to 2015
Data table 59 Projection Sales of Meal Solutions by Segment : Value from 2010 to 2015
Data table 60 Projection Sales of Meal Solutions by Segment : % Volume Growth from 2010 to 2015
Data table 61 Projection Sales of Meal Solutions by Segment : % Value Growth from 2010 to 2015
Definitions
Summary 16 Research Sources