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Baked Goods in Belgium

  • October 2016
  • -
  • Euromonitor International
  • -
  • 36 pages

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Sales of baked goods in 2016 were driven by the proliferation of in-store bakeries located within modern grocery retailers. Delhaize was the first retailer to develop such a service, followed by Carrefour. The trend gained strength when in 2012, Colruyt decided to change its traditional policy regarding baked goods, based on cheap packaged bread, and started to install in-store bakeries in its outlets. Towards the end of the review period, even discounters such as Lidl and Aldi followed suit,...

Euromonitor International’s Baked Goods in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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