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Baked Goods in Belgium

  • October 2015
  • -
  • Euromonitor International
  • -
  • 40 pages

Sales of baked goods in 2015 were driven by the proliferation of in-store bakeries located within modern groceries serving consumers looking for convenience. This trend started in early 2012 when Colruyt launched in-store bakeries across numerous outlets, followed by Delhaize and Carrefour. Even discounters such as Lidl and Aldi followed suit, offering machines that automatically bake bread and pastries and replenishes baked goods on the shelf so that they do not remain empty.

Euromonitor International's Baked Goods in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Baked Goods in Belgium
BAKED GOODS IN BELGIUM
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baked Goods by Category: Volume 2010-2015
Table 2 Sales of Baked Goods by Category: Value 2010-2015
Table 3 Sales of Baked Goods by Category: % Volume Growth 2010-2015
Table 4 Sales of Baked Goods by Category: % Value Growth 2010-2015
Table 5 Sales of Packaged Bread by Type: % Value 2010-2015
Table 6 NBO Company Shares of Baked Goods: % Value 2011-2015
Table 7 LBN Brand Shares of Baked Goods: % Value 2012-2015
Table 8 Distribution of Baked Goods by Format: % Value 2010-2015
Table 9 Forecast Sales of Baked Goods by Category: Volume 2015-2020
Table 10 Forecast Sales of Baked Goods by Category: Value 2015-2020
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2015-2020
Boulangerie La Lorraine NV SA in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 1 Boulangerie La Lorraine NV SA: Key Facts
Summary 2 Boulangerie La Lorraine NV SA: Operational Indicators
Competitive Positioning
Summary 3 Boulangerie La Lorraine NV SA: Competitive Position 2015
Etn Franz Colruyt NV in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 4 Etn Franz Colruyt NV: Key Facts
Summary 5 Etn Franz Colruyt: Operational Indicators
Internet Strategy
Private Label
Summary 6 Etn Franz Colruyt: Private Label Portfolio
Competitive Positioning
Summary 7 Etn Franz Colruyt: Competitive Position 2014
Lotus Bakeries NV in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 8 Lotus Bakeries NV: Key Facts
Summary 9 Lotus Bakeries NV: Operational Indicators
Competitive Positioning
Summary 10 Lotus Bakeries NV: Competitive Position 2015
Mondelez Belgium Bvba in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 11 Mondelez Belgium BVBA: Key Facts
Summary 12 Mondelez Belgium BVBA: Operational Indicators
Competitive Positioning
Summary 13 Mondelez Belgium BVBA: Competitive Position 2015
Nestle Belgilux SA in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 14 Nestle Belgilux SA: Key Facts
Competitive Positioning
Summary 15 Nestle Belgilux SA: Competitive Position 2015
Executive Summary
Packaged Food Sales Continue To Grow, Despite Ongoing Macroeconomic Constraints
Consumers Remain Price Conscious, Boosting Private Label Sales
Consumers Accept the Principle of Health and Wellness, Although the Overweight Population Continues To Rise
Rising Demand for More Exotic Flavours
Modest Expectations for Packaged Food Over the Forecast Period
Key Trends and Developments
Slow Economic Growth Hampers the Progress of Packaged Food
Private Label Continues To Gain Ground in This Highly Fragmented Market
Premiumisation Trend Characterises the Marketplace in 2015
Rising Demand for Ethnic and More Exotic Flavours in Some But Not All Categories
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Sales of Packaged Food by Category: Value 2010-2015
Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 24 Penetration of Private Label by Category: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 16 Research Sources












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