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Baked Goods in Kenya

  • December 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Kenya’s wheat imports rose in 2016 as millers chose to buy imported rather than local grain as the former had become cheaper due to oversupply in the global market. However, rather than lower their prices, millers are enjoying higher margins. As such, the unit prices of baked goods continued to rise in 2016. This negatively influenced consumption of bread and cakes during the year as consumers began increasing their consumption of alternative products, such as sweet potatoes and arrowroots,...

Euromonitor International’s Baked Goods in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Baked Goods in Kenya
BAKED GOODS IN KENYA
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baked Goods by Category: Volume 2011-2016
Table 2 Sales of Baked Goods by Category: Value 2011-2016
Table 3 Sales of Baked Goods by Category: % Volume Growth 2011-2016
Table 4 Sales of Baked Goods by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Baked Goods: % Value 2012-2016
Table 6 LBN Brand Shares of Baked Goods: % Value 2013-2016
Table 7 Distribution of Baked Goods by Format: % Value 2011-2016
Table 8 Forecast Sales of Baked Goods by Category: Volume 2016-2021
Table 9 Forecast Sales of Baked Goods by Category: Value 2016-2021
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2016-2021
Executive Summary
Positive Economic Trends Boost Growth in Packaged Food
Growth in Both Impulse and At-home Consumption
Players Actively Compete in Discounting and Price Promotions
Wider Distribution of Packaged Food Thanks To the Rise in Modern Retail Outlets
Positive Growth for Packaged Food, Thanks To Predicted Sustained Economic Growth
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Distribution of Packaged Food by Format: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format and Category: % Value 2016
Table 25 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 26 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources












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