Baked Goods Market Analysis in Kenya

  • April 2014
  • -
  • Euromonitor International
  • -
  • 40 pages

The effect of the economic downturn was still felt on consumption figures with high inflation and production costs. However, at the time of writing the free-fall seems to be over and consumers are reintroducing baked goods into their spending.

Euromonitor International's report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Baked Goods industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Baked Goods in Kenya

November 2010
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Baked Goods by Segment : Volume from 2005 to 2010
Data table 2 Sales of Baked Goods by Segment : Value from 2005 to 2010
Data table 3 Sales of Baked Goods by Segment : % Volume Growth from 2005 to 2010
Data table 4 Sales of Baked Goods by Segment : % Value Growth from 2005 to 2010
Data table 5 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type from 2005 to 2010
Data table 6 Baked Goods Market Shares from 2005 to 2009
Data table 7 Baked Goods Brand Shares from 2006 to 2009
Data table 8 Sales of Baked Goods by Distribution Format: % Analysis from 2005 to 2010
Data table 9 Projection Sales of Baked Goods by Segment : Volume from 2010 to 2015
Data table 10 Projection Sales of Baked Goods by Segment : Value from 2010 to 2015
Data table 11 Projection Sales of Baked Goods by Segment : % Volume Growth from 2010 to 2015
Data table 12 Projection Sales of Baked Goods by Segment : % Value Growth from 2010 to 2015
Executive Summary
Economic Downturn Leads To Reduced Consumer Spending
More Sophisticated Lifestyles Among Upper Income Consumers
Modern Retailers Control Distribution
Global Economic Recovery Set To Benefit Packaged Food in Kenya
Market Data
Data table 13 Sales of Packaged Food by Segment : Volume from 2005 to 2010
Data table 14 Sales of Packaged Food by Segment : Value from 2005 to 2010
Data table 15 Sales of Packaged Food by Segment : % Volume Growth from 2005 to 2010
Data table 16 Sales of Packaged Food by Segment : % Value Growth from 2005 to 2010
Data table 17 GBO Shares of Packaged Food from 2005 to 2009
Data table 18 NBO Shares of Packaged Food from 2005 to 2009
Data table 19 NBO Brand Shares of Packaged Food from 2006 to 2009
Data table 20 Sales of Packaged Food by Distribution Format: % Analysis from 2005 to 2010
Data table 21 Sales of Packaged Food by Segment and Distribution Format: % Analysis 2010
Data table 22 Projection Sales of Packaged Food by Segment : Volume from 2010 to 2015
Data table 23 Projection Sales of Packaged Food by Segment : Value from 2010 to 2015
Data table 24 Projection Sales of Packaged Food by Segment : % Volume Growth from 2010 to 2015
Data table 25 Projection Sales of Packaged Food by Segment : % Value Growth from 2010 to 2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 26 Foodservice Sales of Packaged Food by Segment : Volume from 2005 to 2010
Data table 27 Foodservice Sales of Packaged Food by Segment : % Volume Growth from 2005 to 2010
Data table 28 Projection Foodservice Sales of Packaged Food by Segment : Volume from 2010 to 2015
Data table 29 Projection Foodservice Sales of Packaged Food by Segment : % Volume Growth from 2010 to 2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 30 Sales of Impulse and Indulgence Products by Segment : Volume from 2005 to 2010
Data table 31 Sales of Impulse and Indulgence Products by Segment : Value from 2005 to 2010
Data table 32 Sales of Impulse and Indulgence Products by Segment : % Volume Growth from 2005 to 2010
Data table 33 Sales of Impulse and Indulgence Products by Segment : % Value Growth from 2005 to 2010
Data table 34 Market Shares of Impulse and Indulgence Products from 2005 to 2009
Data table 35 Brand Shares of Impulse and Indulgence Products from 2006 to 2009
Data table 36 Projection Sales of Impulse and Indulgence Products by Segment : Volume from 2010 to 2015
Data table 37 Projection Sales of Impulse and Indulgence Products by Segment : Value from 2010 to 2015
Data table 38 Projection Sales of Impulse and Indulgence Products by Segment : % Volume Growth from 2010 to 2015
Data table 39 Projection Sales of Impulse and Indulgence Products by Segment : % Value Growth from 2010 to 2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 40 Sales of Nutrition/Staples by Segment : Volume from 2005 to 2010
Data table 41 Sales of Nutrition/Staples by Segment : Value from 2005 to 2010
Data table 42 Sales of Nutrition/Staples by Segment : % Volume Growth from 2005 to 2010
Data table 43 Sales of Nutrition/Staples by Segment : % Value Growth from 2005 to 2010
Data table 44 Market Shares of Nutrition/Staples from 2005 to 2009
Data table 45 Brand Shares of Nutrition/Staples from 2006 to 2009
Data table 46 Projection Sales of Nutrition/Staples by Segment : Volume from 2010 to 2015
Data table 47 Projection Sales of Nutrition/Staples by Segment : Value from 2010 to 2015
Data table 48 Projection Sales of Nutrition/Staples by Segment : % Volume Growth from 2010 to 2015
Data table 49 Projection Sales of Nutrition/Staples by Segment : % Value Growth from 2010 to 2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 50 Sales of Meal Solutions by Segment : Volume from 2005 to 2010
Data table 51 Sales of Meal Solutions by Segment : Value from 2005 to 2010
Data table 52 Sales of Meal Solutions by Segment : % Volume Growth from 2005 to 2010
Data table 53 Sales of Meal Solutions by Segment : % Value Growth from 2005 to 2010
Data table 54 Market Shares of Meal Solutions from 2005 to 2009
Data table 55 Brand Shares of Meal Solutions from 2006 to 2009
Data table 56 Projection Sales of Meal Solutions by Segment : Volume from 2010 to 2015
Data table 57 Projection Sales of Meal Solutions by Segment : Value from 2010 to 2015
Data table 58 Projection Sales of Meal Solutions by Segment : % Volume Growth from 2010 to 2015
Data table 59 Projection Sales of Meal Solutions by Segment : % Value Growth from 2010 to 2015
Definitions
Summary 1 Research Sources

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