Baked Goods in Kenya

  • November 2014
  • -
  • Euromonitor International
  • -
  • 47 pages

Baked goods in Kenya is a category which has been recording tremendous growth in recent years, with supermarkets leading the way with unpackaged/artisanal bread. Uchumi was the pioneer in terms of the in-house baking of bread and cakes in its retail outlets. It has since been overtaken by the Tuskys supermarket chain, which has invested heavily in in-store food preparation, providing not only baked products but also ready-to-eat food.

Euromonitor International's Baked Goods in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Baked Goods in Kenya
BAKED GOODS IN KENYA

November 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baked Goods by Category: Volume 2009-2014
Table 2 Sales of Baked Goods by Category: Value 2009-2014
Table 3 Sales of Baked Goods by Category: % Volume Growth 2009-2014
Table 4 Sales of Baked Goods by Category: % Value Growth 2009-2014
Table 5 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2009-2014
Table 6 NBO Company Shares of Baked Goods: % Value 2010-2014
Table 7 LBN Brand Shares of Baked Goods: % Value 2011-2014
Table 8 Distribution of Baked Goods by Format: % Value 2009-2014
Table 9 Forecast Sales of Baked Goods by Category: Volume 2014-2019
Table 10 Forecast Sales of Baked Goods by Category: Value 2014-2019
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2014-2019
Executive Summary
Packaged Food Is Expected To Continue Recording Positive Growth in Kenya During 2014
Growing Number of Middle-income Consumers Accelerates Growth in Packaged Food
Modern Grocery Retailers Outlets Remain the Most Popular for Sales of Packaged Food
Steady Growth Forecast for Packaged Food in Kenya During the Forecast Period
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
Table 28 Sales of Meal Solutions by Category: Value 2009-2014
Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019
Market Data
Table 47 Sales of Packaged Food by Category: Volume 2009-2014
Table 48 Sales of Packaged Food by Category: Value 2009-2014
Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
Table 50 Sales of Packaged Food by Category: % Volume Growth 2009-2014
Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
Table 54 Distribution of Packaged Food by Format: % Value 2009-2014
Table 55 Distribution of Packaged Food by Format and Category: % Value 2014
Table 56 Forecast Sales of Packaged Food by Category: Volume 2014-2019
Table 57 Forecast Sales of Packaged Food by Category: Value 2014-2019
Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources












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