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Baked Goods in Nigeria

  • November 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

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Population growth continues to drive growth in baked goods in Nigeria, since bread is a major staple and pastries is a popular choice for on-the-go snacking amongst urban commuters. However, with the recession resulting in a drop in disposable income, consumers are seeking cheaper alternatives such as artisanal products and cheaper brands. Furthermore, demand has also continued to grow due to both the growing desire for convenience among consumers who are leading increasingly busy lifestyles,...

Euromonitor International’s Baked Goods in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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