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Baked Goods in Poland

  • December 2016
  • 37 pages
  • Euromonitor International
Report ID: 481904

Summary

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Baked goods, and in particular bread, were strongly influenced by two opposing trends in 2016. Poles sought the cheapest products available, whilst an increasing number of complaints were heard about the poor quality of baked goods. This resulted in lower bread consumption of 47.8kg per capita in 2016. Various private label providers introduced inexpensive, lower-quality baked good products to the Polish market, which were offered to a wide audience at very attractive prices and became popular.

Euromonitor International’s Baked Goods in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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