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Baked Goods in Romania

  • October 2015
  • -
  • Euromonitor International
  • -
  • 35 pages

Bread continued to dictate the overall performance of baked goods in 2015. Being a traditional product, bread recorded very high consumption per capita which led to the relative stability of volume sales, with little variation over the latter years of the review period. Unpackaged bread remained the largest category in volume terms in 2015, with distribution covering the entire country, even in small rural communities. Bread is perceived as a major part of a cheap meal in many families,...

Euromonitor International’s Baked Goods in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Baked Goods in Romania
BAKED GOODS IN ROMANIA
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baked Goods by Category: Volume 2010-2015
Table 2 Sales of Baked Goods by Category: Value 2010-2015
Table 3 Sales of Baked Goods by Category: % Volume Growth 2010-2015
Table 4 Sales of Baked Goods by Category: % Value Growth 2010-2015
Table 5 Sales of Packaged Bread by Type: % Value 2010-2015
Table 6 NBO Company Shares of Baked Goods: % Value 2011-2015
Table 7 LBN Brand Shares of Baked Goods: % Value 2012-2015
Table 8 Distribution of Baked Goods by Format: % Value 2010-2015
Table 9 Forecast Sales of Baked Goods by Category: Volume 2015-2020
Table 10 Forecast Sales of Baked Goods by Category: Value 2015-2020
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2015-2020
Mega Image SRL in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 1 Mega Image SRL: Key Facts
Summary 2 Mega Image SRL: Operational Indicators
Internet Strategy
Private Label
Summary 3 Mega Image SRL: Private Label Portfolio
Competitive Positioning
Summary 4 Mega Image SRL: Competitive Position 2014
Executive Summary
Sales of Packaged Food Record Growth in 2015
Reduction of Vat Stimulates Consumption
Artisanal Accounts for the Biggest Sales in 2015
Modern Grocery Retailers Control Sales
Forecast Performance Remains Impacted by Low Purchasing Power
Key Trends and Developments
the Fiscal Relaxation in 2015 Positively Affects Sales of Packaged Food
Low Available Incomes Affect Sales
Contribution of the Rural Area To Sales of Packaged Food Retains Potential
Expansion of Modern Retailers Supports Sales of Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Sales of Packaged Food by Category: Value 2010-2015
Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 24 Penetration of Private Label by Category: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 5 Research Sources












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