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Baked Goods in Romania

  • November 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

The performance of baked goods declined in volume terms over the review period, which was due to slowly decreasing consumption of bread by Romanian consumers. Bread is traditionally one of the most important products in Romania; however, as a greater variety of products became available and consumers became more acquainted with foreign cuisine, their eating habits changed. Besides, in line with the health and wellness trend, Romanian consumers increasingly preferred to cut down on high-calorie...

Euromonitor International’s Baked Goods in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Baked Goods in Romania
BAKED GOODS IN ROMANIA
Euromonitor International
November 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baked Goods by Category: Volume 2011-2016
Table 2 Sales of Baked Goods by Category: Value 2011-2016
Table 3 Sales of Baked Goods by Category: % Volume Growth 2011-2016
Table 4 Sales of Baked Goods by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Baked Goods: % Value 2012-2016
Table 6 LBN Brand Shares of Baked Goods: % Value 2013-2016
Table 7 Distribution of Baked Goods by Format: % Value 2011-2016
Table 8 Forecast Sales of Baked Goods by Category: Volume 2016-2021
Table 9 Forecast Sales of Baked Goods by Category: Value 2016-2021
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2016-2021
Kaufland Romania Scs in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 1 Kaufland Romania SCS: Key Facts
Summary 2 Kaufland Romania SCS: Operational Indicators
Internet Strategy
Private Label
Summary 3 Kaufland Romania SCS: Private Label Portfolio
Competitive Positioning
Summary 4 Kaufland Romania SCS: Competitive Position 2016
Mondelez Romania SA in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 5 Mondelez Romania SA: Key Facts
Summary 6 Mondelez Romania SA: Operational Indicators
Competitive Positioning
Summary 7 Mondelez Romania SA: Competitive Position 2016
Executive Summary
Quick Market Overview
Vat Reduction and Law 321/2009
Artisanal Domination and Private Label Consolidation
Dominance of Modern Grocery Retailers Continues
Anticipated Premiumisation and Growth
Key Trends and Developments
Ethical Labels Arrive in Romania
Better for You - Romanian Version of "free From" Trend
the Right Product for Everyone: Trend Towards Individualisation
5d Tastes
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 8 Research Sources












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