Baked Goods in Romania

  • January 2014
  • -
  • Euromonitor International
  • -
  • 61 pages

Baked goods in Romania remains under the impact of bread, which continues to dictate the performance of the category as a whole due to the big consumption per capita. Bread is a traditional product and the replacement rate by other bakery products is extremely low. The fact the majority of the population suffers from a reduction of their purchasing power has led to the relatively small change of volume sales of bread as consumers prefer to stick to consumption of bread which satisfies the...

Euromonitor International's Baked Goods in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Baked Goods in Romania
BAKED GOODS IN ROMANIA

January 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baked Goods by Category: Volume 2008-2013
Table 2 Sales of Baked Goods by Category: Value 2008-2013
Table 3 Sales of Baked Goods by Category: % Volume Growth 2008-2013
Table 4 Sales of Baked Goods by Category: % Value Growth 2008-2013
Table 5 Sales of Packaged/Industrial Bread by Type: % Value Breakdown 2008-2013
Table 6 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2008-2013
Table 7 NBO Company Shares of Baked Goods: % Value 2009-2013
Table 8 LBN Brand Shares of Baked Goods: % Value 2010-2013
Table 9 Distribution of Baked Goods by Format: % Value 2008-2013
Table 10 Forecast Sales of Baked Goods by Category: Volume 2012-2017
Table 11 Forecast Sales of Baked Goods by Category: Value 2012-2017
Table 12 Forecast Sales of Baked Goods by Category: % Volume Growth 2012-2017
Table 13 Forecast Sales of Baked Goods by Category: % Value Growth 2012-2017
Morarit Panificatie Baneasa SA in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 1 MP Baneasa Paste SA: Key Facts
Summary 2 MP Baneasa Paste SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Executive Summary
Packaged Food Sees Single-digit Retail Value Sales Growth in 2013
Lower Disposable Income Levels Negatively Impact Demand
Packaged Food in Romania Remains Highly Fragmented in 2013
Modern Grocery Retailers Dominate Distribution
Limited Retail Value Sales Growth Expected Over the Forecast Period
Key Trends and Developments
Expansion of Modern Retailing Leads To Changing Consumption Habits
Rural Areas Offer Unexploited Potential for Sales Growth
Economic Development Shapes Packaged Food in Romania
Brand Differentiation Through Advertising Maintains Loyalty
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends -foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Impulse and Ingulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Meal Solutions by Category: Volume 2008-2013
Table 29 Sales of Meal Solutions by Category: Value 2008-2013
Table 30 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
Table 31 Sales of Meal Solutions by Category: % Value Growth 2008-2013
Table 32 NBO Company Shares of Meal Solutions: % Value 2009-2013
Table 33 LBN Brand Shares of Meal Solutions: % Value 2010-2013
Table 34 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
Table 35 Forecast Sales of Meal Solutions by Category: Value 2013-2018
Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Nutrition/Staples by Category: Volume 2008-2013
Table 39 Sales of Nutrition/Staples by Category: Value 2008-2013
Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
Table 42 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018
Market Data
Table 48 Sales of Packaged Food by Category: Volume 2008-2013
Table 49 Sales of Packaged Food by Category: Value 2008-2013
Table 50 Sales of Packaged Food by Category: % Volume Growth 2008-2013
Table 51 Sales of Packaged Food by Category: % Value Growth 2008-2013
Table 52 GBO Company Shares of Packaged Food: % Value 2009-2013
Table 53 NBO Company Shares of Packaged Food: % Value 2009-2013
Table 54 LBN Brand Shares of Packaged Food: % Value 2010-2013
Table 55 Penetration of Private Label by Category: % Value 2008-2013
Table 56 Distribution of Packaged Food by Format: % Value 2008-2013
Table 57 Distribution of Packaged Food by Format and Category: % Value 2013
Table 58 Forecast Sales of Packaged Food by Category: Volume 2013-2018
Table 59 Forecast Sales of Packaged Food by Category: Value 2013-2018
Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018
Sources
Summary 3 Research Sources












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