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Baked Goods in Taiwan

  • October 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

Summary

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Packaged leavened bread recorded the fastest growth overall in 2016 due to its relatively small base. Demand for unpackaged leavened bread is much greater. There is a rising trend for Taiwanese consumers appreciating European-style bread, which is sold through chained and artisanal bakeries. These breads are perceived to be healthier than local offerings, as they include more nuts, grains and seeds. The prices of these products however, are also higher.

Euromonitor International’s Baked Goods in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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