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Baked Goods in the US

  • February 2017
  • -
  • Euromonitor International
  • -
  • 41 pages

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Packaged leavened bread continued to struggle in 2016 as it did over the entire review period, suffering both volume and current value declines of 1% to reach sales of 2.7 million tonnes and USD11.3 billion, respectively. The decline of the category reflects the ongoing and growing consumer sentiment against processed foods in favour of more natural ones, as well as Americans’ increasing aversion to carbohydrates and gluten, a trend which has outpaced the number of gluten allergies. Although a...

Euromonitor International’s Baked Goods in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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