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Biscuits in Denmark

  • October 2014
  • -
  • Euromonitor International
  • -
  • 63 pages

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The dynamic health and wellness trend had a significant impact on biscuits, whereby premium brands in 2014 positioned key product innovation on the strong consumer interest in healthier snacks. Bisca, for instance, introduced Karen Volf All in One, which comprised two new naturally healthy high fibre product lines in savoury biscuits and crackers. The premium Karen Volf brand is traditionally associated with sweet biscuits and cakes. The healthier snacking trend focused predominantly on savoury...

Euromonitor International's Biscuits in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Biscuits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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ref:plp2014

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