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Biscuits in Finland

  • October 2014
  • -
  • Euromonitor International
  • -
  • 71 pages

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Biscuits is a mature category in Finland, and rather than purchasing more biscuits, consumers were attracted to recent new product developments in 2014. In particular, the popular chocolate confectionery brand extensions by the domestic company Fazer Makeiset into the biscuits category received plenty of attention from consumers. As chocolate confectionery is covered by the sweet tax, and biscuits remains outside of it, the company attempted to improve its sales through the biscuits category as...

Euromonitor International's Biscuits in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Biscuits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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