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Biscuits in Iran

  • January 2015
  • 46 pages
  • Euromonitor International
Report ID: 481968

Summary

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In 2014 per capita consumption of biscuits was still very low in Iran, mainly as a result of limited awareness and a lack of product sophistication. The bulk of the market has been filled by basic offerings for many years, and the lack of product development prevents this category from developing and maturing. Most Iranian families do not eat biscuits on a regular basis, and products such as bread and cakes have a higher priority for them. Overall, this category saw a steady performance over...

Euromonitor International's Biscuits in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Biscuits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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