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Biscuits in Italy

  • 67 pages, published in January 2015
  • By Euromonitor International
  • Report Number: 481971

Summary

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Towards the end of the review period, an increasingly obvious polarisation was evident in biscuits in Italy as consumer demand was split between premium products which enable consumers to satisfy their indulgence needs and innovative brands which offer added value on the one hand and private label or low-price brands which enable consumers to save money and companies to meet their cost-saving needs on the other.

Euromonitor International's Biscuits in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Biscuits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Biscuit Market Size

10 days ago

Related Market Segments :

Biscuit

ref:plp2015

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