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Biscuits in Malaysia

  • May 2015
  • -
  • Euromonitor International
  • -
  • 54 pages

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The growing demand for healthy packaged food drove manufacturers from other categories to introduce biscuits during 2013 and 2014. For instance, Quaker Products (M) Sdn Bhd introduced Quaker Oat Cookies with Honey Nuts in 2012 and added more variants in 2013 and 2014 such as Quaker Oat Cookies with Chocolate Chips and Quaker Oat Cookies with Raisins. Existing players such as Lee Biscuits Pte Ltd launched Nutri Multi-grain, Milky Moo Moo and Choco Moo Moo in 2012 while Mondelez (M) Sales Sdn Bhd...

Euromonitor International’s Biscuits in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Biscuits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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