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Bleach in Spain

  • February 2017
  • -
  • Euromonitor International
  • -
  • 19 pages

In 2016, bleach consolidated the recovery it began over the review period. During the tough economic times the country underwent, bleach benefited from being perceived as a cheaper substitute for more expensive options such as pre-treaters for clothes or bathroom and kitchen cleaners. Although the economic situation has recovered and, with it, the average disposable income, Spaniards still trust bleach to get their whites whiter.

Euromonitor International’s Bleach in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Spain
BLEACH IN SPAIN
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach Usage: % of Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Henkel Iberica SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 1 Henkel Iberica SA: Key Facts
Summary 2 Henkel Iberica SA: Operational Indicators
Competitive Positioning
Summary 3 Henkel Iberica SA: Competitive Position 2016
Procter and Gamble España SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble España SA: Key Facts
Summary 5 Procter and Gamble España SA: Operational Indicators
Competitive Positioning
Summary 6 Procter and Gamble España SA: Competitive Position 2016
Executive Summary
Spanish Political Situation Prevents Further Growth
the Middle Class Is Back
No Surprises But More Competition
Spaniards Lose Their Fear of Making A Click
Outlook More Positive
Key Trends and Developments
Economic Recovery
the Old and the New
Distribution in A Click
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources

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