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Bleach in Spain

  • January 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Value sales of bleach declined by 1% in 2015. The tough economic situation faced by Spain over the review period resulted in Spaniards demonstrating a preference for making savings, for example using fewer cleaning products or choosing cheaper ones. This benefited the performance of the bleach category, to the detriment of other more expensive cleaning products. The fact that bleach is considered an essential home care product, in terms of cleaning and disinfecting, benefited its performance...

Euromonitor International’s Bleach in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Spain
BLEACH IN SPAIN
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 1 Sales of Bleach by Type: % Value 2010-2015
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Henkel Iberica SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 2 Henkel Iberica SA: Key Facts
Summary 3 Henkel Iberica SA: Operational Indicators
Competitive Positioning
Summary 4 Henkel Iberica SA: Competitive Position 2015
Procter and Gamble España SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 5 Procter and Gamble España SA: Key Facts
Summary 6 Procter and Gamble España SA: Operational Indicators
Competitive Positioning
Summary 7 Procter and Gamble España SA: Competitive Position: Competitive Position 2015
Executive Summary
Economic Recovery Helps Retail Sales
Spanish Property Market Has A Say
International Players Lead the Competitive Landscape
Grocery Retailers Remain the Favourites
Outlook Is More Positive
Key Trends and Developments
Economic Outlook More Positive After Years of Crisis
Housing Market Shapes Home Care Sales
Spaniard Vs Machines
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources












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