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Breakfast Cereals in Australia

  • November 2016
  • -
  • Euromonitor International
  • -
  • 37 pages

Since the introduction of the Health Star Rating (HSR) system in 2014, breakfast cereals was one category where it had the widest uptake. Major manufacturers such as Kellogg (Australia) implemented the HSR across its cereals brands. Children’s breakfast cereals declined in value terms since 2012 as health-conscious parents seek to give their children a healthy start in life. Low HSR across many popular children’s breakfast cereals such as Kellogg’s Coco Pops, Kellogg’s Froot Loops and Kellogg’s...

Euromonitor International’s Breakfast Cereals in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in Australia
BREAKFAST CEREALS IN AUSTRALIA
Euromonitor International
November 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 2 Sales of Breakfast Cereals by Category: Value 2011-2016
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2012-2016
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2013-2016
Table 7 Distribution of Breakfast Cereals by Format: % Value 2011-2016
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2016-2021
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Sanitarium Health Food Co, the in Packaged Food (australia)
Strategic Direction
Key Facts
Summary 1 Sanitarium Health Foods Co: Key Facts
Competitive Positioning
Summary 2 Sanitarium Health Foods Co: Competitive Position 2016
Wesfarmers Ltd in Packaged Food (australia)
Strategic Direction
Key Facts
Summary 3 Wesfarmers Ltd: Key Facts
Summary 4 Wesfarmers Ltd: Operational Indicators AUD
Internet Strategy
Private Label
Summary 5 Wesfarmers Ltd: Private Label Portfolio
Competitive Positioning
Summary 6 Wesfarmers Ltd: Competitive Position 2015
Executive Summary
Packaged Food Grows Despite Competition From Fresh Food
Australian Consumers Love To Snack
Aldi Continues To Lead Packaged Food in Australia
Woolworths Facing Increasing Competition Within Grocery Market
Modest Value Growth Over Forecast Period
Key Trends and Developments
Snacks Face Competition From Other Packaged Food Eaten As Snacks
Rising Demand for Free From Products
in the Race To the Bottom, Consumers Win
Evolving Nature of Australian Consumer Tastes
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources












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