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Breakfast Cereals in Australia

  • November 2016
  • -
  • Euromonitor International
  • -
  • 37 pages

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Since the introduction of the Health Star Rating (HSR) system in 2014, breakfast cereals was one category where it had the widest uptake. Major manufacturers such as Kellogg (Australia) implemented the HSR across its cereals brands. Children’s breakfast cereals declined in value terms since 2012 as health-conscious parents seek to give their children a healthy start in life. Low HSR across many popular children’s breakfast cereals such as Kellogg’s Coco Pops, Kellogg’s Froot Loops and Kellogg’s...

Euromonitor International’s Breakfast Cereals in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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