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Breakfast Cereals in Australia

  • October 2015
  • -
  • Euromonitor International
  • -
  • 36 pages

Despite the number of children in Australia rising due the upwards lift in the birth rate since 2007, this has not translated into positive growth for children’s breakfast cereals, which has instead declined for the third consecutive year in current retail value terms, and for the fourth consecutive year in retail volume terms. The new generation of parents are particularly health conscious and eager to give their children a healthy start in life, making a determined effort not to buy brands...

Euromonitor International's Breakfast Cereals in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in Australia
BREAKFAST CEREALS IN AUSTRALIA
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 2 Sales of Breakfast Cereals by Category: Value 2010-2015
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
Table 7 Distribution of Breakfast Cereals by Format: % Value 2010-2015
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2015-2020
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Sanitarium Health Food Co, the in Packaged Food (australia)
Strategic Direction
Key Facts
Summary 1 The Sanitarium Health Foods Co: Key Facts
Competitive Positioning
Summary 2 The Sanitarium Health Food Co: Competitive Position 2015
Wesfarmers Ltd in Packaged Food (australia)
Strategic Direction
Key Facts
Summary 3 Wesfarmers Ltd: Key Facts
Summary 4 Wesfarmers Ltd: Operational Indicators
Internet Strategy
Private Label
Summary 5 Wesfarmers Limited: Private Label Portfolio
Competitive Positioning
Summary 6 Wesfarmers Limited: Competitive Position 2014
Executive Summary
Growth in Packaged Food Slows As Consumers Skip Meals and Shift To Fresh Food
Is This the End of the "foodie" Revolution?
Aldi Now the Largest Player Within Packaged Food in Australia
Supermarkets Dominance Beginning To Weaken
Value Growth To Return Over the Forecast Period
Key Trends and Developments
the Death of the Family Dinner
Australia Has A Snack Attack
the Aldi Effect
"for Those Who've Come Across the Seas, We've Boundless (food) To Share"
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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