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Breakfast Cereals in Austria

  • October 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

Several factors impacted breakfast cereals in 2016. Firstly, a growing interest in ingredients saw many consumers become more cautious when considering “light” breakfast options such as cereals. While many consumers still largely saw breakfast cereals as healthy and light, at the same time many others were becoming aware of the fact that some breakfast cereals, especially children’s varieties, contain a high amount of sugar and thus opted to refrain from buying such products.

Euromonitor International’s Breakfast Cereals in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in Austria
BREAKFAST CEREALS IN AUSTRIA
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 2 Sales of Breakfast Cereals by Category: Value 2011-2016
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2012-2016
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2013-2016
Table 7 Distribution of Breakfast Cereals by Format: % Value 2011-2016
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2016-2021
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Maresi Austria GmbH in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 1 Maresi Austria GmbH: Key Facts
Summary 2 Maresi Austria GmbH: Operational Indicators
Competitive Positioning
Summary 3 Maresi Austria GmbH: Competitive Position 2016
Spar Österreichische Warenhandels AG in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 4 Spar Österreichische Warenhandels AG: Company Name: Key Facts
Summary 5 Spar Österreichische Warenhandels AG: Operational Indicators
Internet Strategy
Private Label
Summary 6 Spar Österreichische Warenhandels AG: Private Label Portfolio
Competitive Positioning
Summary 7 Spar Österreichische Warenhandels AG: Competitive Position 2015
Executive Summary
Good Overall Performance of Packaged Food
Health, Convenience and Vegetarianism
Private Label Continues To Pose A Serious Threat To Branded Products
Discounters Profits From the Growing Focus on Carrying More Branded Products
Stable Forecast Performance for Overall Packaged Food
Key Trends and Developments
Healthy Tills - Healthy Snacks
Convenience Reloaded - Clean Consumption
Stronger Offer of Branded Products Through Hard Discounters
the Vegetarian Trend - the Rise of the V-label
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources












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