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Breakfast Cereals in Egypt

  • October 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Breakfast cereals posted growth in 2016, but sales were not yet high as demand came mainly from mid/high-income consumers. The main traditional types of breakfast continued to be falafel, cheese, bread and milk, while breakfast cereals were mainly in demand from high-income earners and were dominated by international brands. Following the high costs of imports due to devaluation of the Egyptian pound against the US dollar, breakfast cereals, supported by only a niche group of consumers, posted...

Euromonitor International’s Breakfast Cereals in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in Egypt
BREAKFAST CEREALS IN EGYPT
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 2 Sales of Breakfast Cereals by Category: Value 2011-2016
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2012-2016
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2013-2016
Table 7 Distribution of Breakfast Cereals by Format: % Value 2011-2016
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2016-2021
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Nestle Egypt Sae in Packaged Food (egypt)
Strategic Direction
Key Facts
Summary 1 Nestle Egypt SAE Key Facts
Summary 2 Nestle Egypt SAE: Operational Indicators
Competitive Positioning
Summary 3 Summary Nestle Egypt SAE: Competitive Position 2016
Executive Summary
Good Performance of Packaged Food Despite Difficult Economic Situations
Value Sales Growth Affected by Currency Fluctuation
Large Local Conglomerates Versus Increment of Production Costs
Independent Small Grocers and Supermarkets Compete Strongly With Hypermarkets
Gradual Economic Recovery Is Expected Over the Forecast Period
Key Trends and Developments
New Vat Act in 2016 To Increase Packaged Food Prices
Growing Presence of Women in the Workforce With Less Time To Cook
Changing Consumption Habits Drive Packaged Food Sales
Population Increment Positively Impacts Packaged Food Sales
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Distribution of Packaged Food by Format: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format and Category: % Value 2016
Table 25 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 26 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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