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Breakfast Cereals in Guatemala

  • November 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

Traditionally, breakfast cereal has not been part of Guatemalans’ diet, but this situation is changing and penetration is growing across the country. Faster lifestyles and urbanisation provide the main growth drivers, as consumers regard breakfast cereals as healthy and willingly feed them to the entire family. Standard cereals like Corn Flakes are more prevalent in lower-income households while more sophisticated options like Kellogg’s Special K are mainly consumed by more affluent consumers.

Euromonitor International’s Breakfast Cereals in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in Guatemala
BREAKFAST CEREALS IN GUATEMALA
Euromonitor International
November 2016


LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 2 Sales of Breakfast Cereals by Category: Value 2011-2016
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2012-2016
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2013-2016
Table 7 Distribution of Breakfast Cereals by Format: % Value 2011-2016
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2016-2021
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Central De Alimentos, SA in Packaged Food (guatemala)
Strategic Direction
Key Facts
Summary 1 Central De Alimentos SA: Key Facts
Competitive Positioning
Summary 2 Central De Alimentos SA: Competitive Position 2016
Executive Summary
Packaged Food Registers Strong Retail Value Growth in 2016
Innovation Targets the Upper End of the Consumer Base
Artisanal Products Are Very Important in Guatemala's Culture
Independent Small Grocers Leads Sales of Packaged Food
A Strong Forecast Period Performance Is Expected
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 Sales of Packaged Food by Region: Value 2011-2016
Table 21 Sales of Packaged Food by Region: % Value Growth 2011-2016
Table 22 Sales of Packaged Food by Rural vs Urban: % Value 2016
Table 23 Sales of Packaged Food by City: Value 2011-2016
Table 24 Sales of Packaged Food by City: % Value Growth 2011-2016
Table 25 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 26 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 27 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 28 Penetration of Private Label by Category: % Value 2011-2016
Table 29 Distribution of Packaged Food by Format: % Value 2011-2016
Table 30 Distribution of Packaged Food by Format and Category: % Value 2016
Table 31 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 32 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 3 Research Sources












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