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Breakfast Cereals in Latvia

  • November 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

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Despite stable demand and the traditionally strong presence of brands from Nestlé and Kellogg Co, breakfast cereals in Latvia is relatively fragmented. This created opportunities for the entry of new local players during the review period. For example, in 2012 local company Felici launched a new muesli brand called Graci. While this launch was generally well received, Graci’s high price positioning meant that demand remained quite low as compared to competing brands. The recently launched...

Euromonitor International’s Breakfast Cereals in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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