1. Market Research
  2. > Food
  3. > Cereal Products Market Trends
  4. > Breakfast Cereals in Malaysia

Breakfast Cereals in Malaysia

  • October 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

Consumers became price conscious despite some players offering price discounts as breakfast cereals products are considered non-essential. In addition, breakfast cereals mainly targets children and children usually have weak purchasing power, causing breakfast cereals to grow slowly. Consumers think the unit price is expensive compared to other breakfast meals like bread, cakes and pastries. As a result, consumers often only purchase breakfast cereals when there is a discount on the products.

Euromonitor International’s Breakfast Cereals in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Breakfast Cereals in Malaysia
BREAKFAST CEREALS IN MALAYSIA
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 2 Sales of Breakfast Cereals by Category: Value 2011-2016
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2012-2016
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2013-2016
Table 7 Distribution of Breakfast Cereals by Format: % Value 2011-2016
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2016-2021
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Nestle (m) Bhd in Packaged Food (malaysia)
Strategic Direction
Key Facts
Summary 1 Nestle (M) Bhd: Key Facts
Summary 2 Nestle (M) Bhd: Operational Indicators
Competitive Positioning
Summary 3 Nestle (M) Bhd: Competitive Position 2016
Executive Summary
Health Consciousness Causes Switch in Preferences for Packaged Food
Active Price Promotion Helps Sustain Growth for Packaged Food
Existing Players Retain Growth With New Product Launches in 2016
Non-store Retailing Enjoys the Fastest Growth in Packaged Food in 2016
Packaged Food Is Anticipated To Perform Well Over the Forecast Period
Key Trends and Developments
Malaysian Government Policy Reforms Weaken Purchasing Power for Packaged Food
Consumers Pursue Healthier Lifestyles by Consuming Less Packaged Food
New Product Introduction Helps To Maintain Packaged Food Growth
Retailer-organised Price Promotions Constantly Boost Sales of Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Europe: market of breakfast cereals and cereal bars

Europe: market of breakfast cereals and cereal bars

  • $ 1979
  • Industry report
  • November 2016
  • by Williams&Marshall Strategy

This report presents a strategic analysis of the breakfast cereals and cereal bars market in Europe and a forecast for its development in the medium term. It provides a comprehensive overview of the market, ...

Baltic countries: market of breakfast cereals and cereal bars

Baltic countries: market of breakfast cereals and cereal bars

  • $ 1979
  • Industry report
  • November 2016
  • by Williams&Marshall Strategy

This report presents a strategic analysis of the breakfast cereals and cereal bars market in the Baltic countries and a forecast for its development in the medium term. It provides a comprehensive overview ...

Southern Europe: market of breakfast cereals and cereal bars

Southern Europe: market of breakfast cereals and cereal bars

  • $ 1979
  • Industry report
  • November 2016
  • by Williams&Marshall Strategy

This report presents a strategic analysis of the breakfast cereals and cereal bars market in Southern Europe and a forecast for its development in the medium term. It provides a comprehensive overview ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.